《21世紀高職高專專業英語系列教材:服裝貿易專業英語》為服裝貿易專業教學用書。《21世紀高職高專專業英語系列教材:服裝貿易專業英語》集國際貿易術語、進出口實務和紡織服裝知識於—體，力爭在有限的篇幅中，儘可能體現行業特點，滿足服裝專業英語的教學需要。《21世紀高職高專專業英語系列教材:服裝貿易專業英語》共分12個章節，既介紹了進出口流程中常用的國際貿易術語、國際商務談判、結關、索賠及仲裁等知識，又涵蓋了服裝企業的生產、加工、質檢、運輸方式、支付及保險等內容。每章內容由一篇主文章和一篇泛讀課文組成，注重培養學生對專業文章的閱讀理解能力：所附帶的BusinessCase練習，均為外貿行業出口案例，有利於增強學生的貿易實務真實感，提高他們分析問題和解決問題的能力。
基本介紹
- 書名：21世紀高職高專專業英語系列教材:服裝貿易專業英語
- 作者：陳彥華 賈永青
- 出版社：武漢大學出版社
- 頁數：220頁
- 開本：16
- 定價：27.00
- 外文名：English for Clothing and Its Bussiness Process
- 類型：高職高專英語
- 出版日期：2011年7月1日
- 語種：簡體中文, 英語
- ISBN：730708774X, 9787307087743
- 品牌：武漢大學出版社有限責任公司
內容簡介,圖書目錄,文摘,
內容簡介
《21世紀高職高專專業英語系列教材:服裝貿易專業英語》針對服裝出口系列流程，從貿易的角度編寫，沒有涉及更深層次的服裝與貿易專業知識，比較適合高職高專類院校學生使用，是為商務英語專業學生編寫的專業教材。該教材從套用型人才培養的實際出發，為學生在服裝類工作崗位提供必要的基本知識和技能，達到學以致用的目的。
圖書目錄
Chapter One International Commercial Terms
Reading One Definition and Functions of Incoterms
Reading Two Incoterms 2000
Exercises
Chapter Two The Inspection of Apparel and Textile
Reading One China Taps into Demand for Eco-textiles
Reading Two The Steps of Inspecting Apparel and Textile
Exercises
Chapter Three The Clothing Production Process
Reading One Clothing and Garment Manufacturing
Reading Two The Clothing Production Process
Exercises
Chapter Four Quality Standard and Packaging
Reading One Quality Standards of Garment
Reading Two Local and Overseas Supplier-Apparel Packing and Packaging Requirements
Exercises
Chapter Five Price Terms for Export Apparels
Reading One Pricing Strategies and Pricing Methods for the Apparel Industry
Reading Two Discounts and Allowances
Exercises
Chapter Six Methods of Payment in International Apparel Trade
Reading One Methods of Payment in International Trade
Reading Two Negotiable Instrument
Exercises
Chapter Seven Transportation and Documentation
Reading One Transport
Reading Two Documentation
Exercises
Chapter Eight Clearance of Imported and Exported Goods
Reading One Procedure for Clearance of Imported Goods
Reading Two Correct Way to Fill out the Shipper's Export Declaration
Exercises
Chapter Nine Insurance of the Export Apparel
Reading One The Basics of Cargo Insurance
Reading Two Air Carriers' Limited Liability
Exercises
Chapter Ten Inspection of Garments
Reading One Garment Inspection
Reading Two Inspection Procedure
Exercises
Chapter Eleven Claims and Arbitration
Reading One Claims Guides
Reading Two Arbitration
Exercises
Chapter Twelve Business Negotiation
Reading One To Negotiate：What Does It Mean?
Reading Two Competitive Negotiation：Procedure Summary Exercises
Keys to Exercises of Vocabulary，Cloze and Scramble Sentences
Keys to Exercise of Case Study
References
Reading One Definition and Functions of Incoterms
Reading Two Incoterms 2000
Exercises
Chapter Two The Inspection of Apparel and Textile
Reading One China Taps into Demand for Eco-textiles
Reading Two The Steps of Inspecting Apparel and Textile
Exercises
Chapter Three The Clothing Production Process
Reading One Clothing and Garment Manufacturing
Reading Two The Clothing Production Process
Exercises
Chapter Four Quality Standard and Packaging
Reading One Quality Standards of Garment
Reading Two Local and Overseas Supplier-Apparel Packing and Packaging Requirements
Exercises
Chapter Five Price Terms for Export Apparels
Reading One Pricing Strategies and Pricing Methods for the Apparel Industry
Reading Two Discounts and Allowances
Exercises
Chapter Six Methods of Payment in International Apparel Trade
Reading One Methods of Payment in International Trade
Reading Two Negotiable Instrument
Exercises
Chapter Seven Transportation and Documentation
Reading One Transport
Reading Two Documentation
Exercises
Chapter Eight Clearance of Imported and Exported Goods
Reading One Procedure for Clearance of Imported Goods
Reading Two Correct Way to Fill out the Shipper's Export Declaration
Exercises
Chapter Nine Insurance of the Export Apparel
Reading One The Basics of Cargo Insurance
Reading Two Air Carriers' Limited Liability
Exercises
Chapter Ten Inspection of Garments
Reading One Garment Inspection
Reading Two Inspection Procedure
Exercises
Chapter Eleven Claims and Arbitration
Reading One Claims Guides
Reading Two Arbitration
Exercises
Chapter Twelve Business Negotiation
Reading One To Negotiate：What Does It Mean?
Reading Two Competitive Negotiation：Procedure Summary Exercises
Keys to Exercises of Vocabulary，Cloze and Scramble Sentences
Keys to Exercise of Case Study
References
文摘
著作權頁：
Your price should almost never be lower than your costs or higher than what most consumers consider "fair". This may seem obvious, but many entrepreneurs seem to miss this simple concept, either by miscalculating costs or by inadequate market research to determine fair pricing. Simply put, if people won't readily pay enough more than your cost to make you a fair profit, you need to reconsider your business model entirely. How can you cut your costs substantially? Or change your product positioning to justify higher pricing?Pricing is a tricky business. You're certainly entitled to make a fair profit on your product, and even a substantial one if you create value for your customers. But remember, something is ultimately worth only what someone is willing to pay for it.
Reading Two Discounts and Allowances
Discounts and allowances are reductions to a basic price of goods or services.
The discounts and allowances can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and oftenattached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form).
There are many purposes for discounting, to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion.
The most common types of discounts and allowances are listed below.
Discounts and allowances dealing with payment
Prompt Payment Discount
Trade Discount: Reduction in price given by the wholesaler/manufacturer to the retailer at the list price or catalogue price.
Cash Discount: Reduction in price give the creditor to the debtor is known as cash discount. This discount is intended to speed payment and thereby provide liquidity to the firm. They are sometimes used as a promotional device.
Your price should almost never be lower than your costs or higher than what most consumers consider "fair". This may seem obvious, but many entrepreneurs seem to miss this simple concept, either by miscalculating costs or by inadequate market research to determine fair pricing. Simply put, if people won't readily pay enough more than your cost to make you a fair profit, you need to reconsider your business model entirely. How can you cut your costs substantially? Or change your product positioning to justify higher pricing?Pricing is a tricky business. You're certainly entitled to make a fair profit on your product, and even a substantial one if you create value for your customers. But remember, something is ultimately worth only what someone is willing to pay for it.
Reading Two Discounts and Allowances
Discounts and allowances are reductions to a basic price of goods or services.
The discounts and allowances can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and oftenattached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form).
There are many purposes for discounting, to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion.
The most common types of discounts and allowances are listed below.
Discounts and allowances dealing with payment
Prompt Payment Discount
Trade Discount: Reduction in price given by the wholesaler/manufacturer to the retailer at the list price or catalogue price.
Cash Discount: Reduction in price give the creditor to the debtor is known as cash discount. This discount is intended to speed payment and thereby provide liquidity to the firm. They are sometimes used as a promotional device.
