21世紀大學商務英語綜合教程（第三冊）

《21世紀大學商務英語綜合教程（第三冊）》是2010年出版的圖書，作者是王燕希。

基本介紹

• 書名：21世紀大學商務英語綜合教程（第三冊）
• 作者：王燕希
• 出版社：復旦大學出版社
• 出版時間：2010年12月
• 頁數：265 頁
• 定價：38 元
• 開本：16 開
• 裝幀：平裝
• ISBN：9787309076455

編輯推薦

商務英語教學和研究發軔於20世紀50年代初，其發展始終與國家的經濟社會發展，特別與改革開放的進程緊密相關。商務英語教學和研究人員始終關注經濟社會發展的實際需求，不斷提升商務英語教學和研究水平，多年來為我國融入經濟全球化，為經濟發展和改革開放事業培養了一大批既熟練掌握英語語言技能又通曉商務知識，能在國際商務舞台上開展跨語言、跨文化和跨學科交際活動的複合型英語人才。 商務英語學科在其發展過程中，有三個重大事件是具有里程碑意義的： 1994年搭建了全國性的商務英語研討平台；1998年中國高校國際商務英語研究會成立；

內容簡介

2007年國家教育部批准在高校增設商務英語本科專業。近年來，商務英語教學和研究的規模迅速擴大，培養規格、教學內容和教學方法日益規範，學科建設水平逐步提升。據有關單位統計，到目前為止，全國已有近700所高等院校開設了商務英語方向的英語專業或商務英語課程。2006年以來，其中的7所高等院校已先後獲得教育部批准試辦商務英語本科專業。根據相關部門和機構的規劃，今後5年獲準開設商務英語本科專業的院校將增至50所左右。

圖書目錄

Contents

Unit 1 International Trade

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Free Trade Has Enriched the World with More than Diverse Goods

Part Three Task　based Learning

Text B Contrasting Views on International Trade

Part Four General Learning

Unit 2 Organization Recruitment

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A How Does an Organization Recruit?

Part Three Task　based Learning

Text B Talent Retention： The Quest for Happiness

Part Four General Learning

Unit 3 Business Leadership

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Leadership： Intentional Influence

Part Three Task　based Learning

Text B Building the 21st Century Leader

Part Four General Learning

Unit 4 Pricing Products and Services

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Pricing Products and Services

Part Three Task　based Learning

Text B Methods of Product Pricing

Part Four General Learning

Unit 5 Banking Industry

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Nature of the Banking Industry

Part Three Task　based Learning

Text B Banking Career： A Loan Officer

Part Four General Learning

Unit 6 Mergers and Acquisitions

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Mergers and Acquisitions

Part Three Task　based Learning

Text B Daimler Chrysler Merger

Part Four General Learning

Unit 7 Cross　cultural Management

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Managing Across Cultures

Part Three Task　based Learning

The Culture of Decision　making

Part Four General Learning

Unit 8 Managing Multicultural Workforce

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Multicultural Workforce Management

Part Three Task　based Learning

Text B Workforce Diversity in India and the U.S.

Part Four General Learning

Unit 9 Global Economic Integration

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Global Economic Integration

Part Three Task　based Learning

Text B Focus on the Benefits, Not Threats, of Regional Integration

Part Four General Learning

Unit 10 Foreign Direct Investment

Part One Lead　in Activities

Part Two Knowledge　based Learning

Text A Understanding Foreign Direct Investment （FDI）

Part Three Task　based Learning

Text B Why Multinational Companies Do FDI?

Part Four General Learning