高職高專英語系列:英語閱讀教程

基本介紹

  • 書名:高職高專英語系列:英語閱讀教程
  • 作者:安志宏
  • 出版日期:2013年2月1日
  • 語種:簡體中文, 英語
  • ISBN:9787811352795
  • 品牌:暨南大學出版社
  • 外文名:English Reading Course 2
  • 出版社:暨南大學出版社
  • 頁數:249頁
  • 開本:16
  • 定價:33.00
內容簡介,圖書目錄,編輯推薦,目錄,

內容簡介

《高職高專英語系列:英語閱讀教程(第2冊)》具有相當強的實用性、專業通用性、系統性和適應性,它將在專業建設和人才培養中起著至關重要的作用,同時也將為套用英語學科理論體系的研究與構建以及商務英語學科理論的鞏固和發展提供第一手資料。

圖書目錄

The Best International Business Schools
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Harvard Business School
llI. Reading in Depth:
Passage B Columbia Business School
IV. Reading Skill Focus:
Skimming ( 1, 2 )
V. Extending Reading:
Forbes
Corporate Culture
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Four Seasons: A True Home Away from Home
Ill. Reading in Depth:
Passage B Apple——the Secret of Success
IV. Reading Skill Focus:
Scanning
V. Extending Reading:
South China Morning Post
Business Dynamics
I, Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Hits at the Box Office Are Creating Retail Blockbusters
II1. Reading in Depth:
Passage B Sale of the Barbie Dream
IV. Reading Skill Focus:
Recognizing the Questions for Reading Comprehension
V. Extending Reading:
Talk About China in English
Succeed in Job Marketing
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Don't Ruin Your Interview
III. Reading in Depth:
Passage B Qualities Employer Seek
IV. Reading Skill Focus:

V. Extending Reading:
English Salon
Enjoy Your Work
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A How to Get Happiness in Ordinary Job
III. Reading in Depth:
Passage B Why We Can Be Miserable at Work
IV. Reading Skill Focus:

V. Extending Reading:
English Square
TO Be a Successful Businessman
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A A Marketing Wiz: Ann M. Fudge
III. Reading in Depth:
Passage B The 99 Cents Empire
IV. Reading Skill Focus:
V. Extending Reading:
Reader' s Digest
Team Spirit
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A The Power of Teamwork
III. Reading in Depth:
Passage B Seven Steps in Teamwork
IV. Reading Skill Focus:
套用文閱讀理解技巧 ( 1 )
V. Extending Reading:
New Oriental English
Leadership
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Lee Scott
III. Reading in Depth:
Passage B How to Be a Good Leader
IV. Reading Skill Focus:
套用文閱讀理解技巧(2)
V. Extending Reading:
Shenzhen Daily
Business Responsibility and Ethics
I. Lead—in:
Picture Talking
II. Comprehensive Reading:
Passage A Nestle Milk Scandal
III. Reading in Depth:
Passage B China Arrests Thousands in Food Safety Crackdown
IV. Reading Skill Focus:
全國國際商務英語考試(一級)閱讀應考知道( 1 )
V. Extending Reading:
Beijing Review
Investment
I. Lead—in:
Picture Ta]king
II. Comprehensive Reading:
Passage A Is Housing a Bad Investment?
III. Reading in Depth:
Passage B Is Gold Investment Really Safe?
IV. Reading Skill Focus:
全國國際商務英語考試(一級)閱讀應考指導(2)
V. Extending Reading:
English Digest

編輯推薦

《高職高專英語系列:英語閱讀教程(第1冊)》通過精心設計,能夠使套用英語和商務英語專業教學更貼近套用和商務工作和生活實際,有效地呈現套用和商務辦公場景,同時與相關資格認證相結合,使學生能夠掌握切實有用的語言信息,在提高聽、說、讀、寫、譯等實際語言運用能力的同時,順利通過國家統一資格認證,為學生後續學習、就業、職業技能提升和素質修養等奠定良好的基礎。

目錄

總 序
編寫說明
Unit1 Giants in Business
Ⅰ.Lead—in:
Picture Talking
Ⅱ. Comprehensive Reading:
Passage A Bill Gates
Ⅲ.Reading in Depth:
Passage B Li Ka—shing
Ⅳ.Reading Skill Focus:
Context Clues(1)
Ⅴ.Extending Reading:
Rich Parents May Not Mean Rich Kids
Unit2 Queens of Business Kingdom
Ⅰ. Lead—in:
Picture Talking
Ⅱ.Comprehensive Reading:
Passage A Mary Kay
Ⅲ.Reading in Depth:
Passage B The Most Famous Woman in China:
Story of Yue—sai Kan
Ⅳ.Reading Skill Focus:
Context Clues(2)
Ⅴ.Extending Reading:
Ding,20,Strives to Become A Model Boss
Unit3 Career Planning
Ⅰ. Lead—in:
Picture Talking
Ⅱ.Comprehensive Reading:
Passage A Kai—fu Lee’s Talk about Career Planning
Ⅲ.Reading in Depth:
Passage B Indra Nooyi
Ⅳ.Reading Skill Focus:
Context Clues(3)
Ⅴ.Extending Reading:
Ma and His Successful Business
Unit4 Brand Story
1. Lead—in:
Picture Talking
Ⅱ.Comprehensive Reading:
Passage A Nokia—Connecting People
Ⅲ.Reading in Depth:
Passage B Nike—Just Do It
Ⅳ.Reading Skill Focus:
Context Clues(4)
Ⅴ.Extending Reading:
Do This And You'll be Welcome Anywhere
Unit5 Fashion Life
Ⅰ.Lead—in:
Picture Talking
Ⅱ.Comprehensive Reading:
Passage A Chanel—Always Elegant.Always Unique
Ⅲ.Reading in Depth:
Passage B Prada—Luxury Kingdom
Ⅳ.Reading Skill Focus:
Identifying References
Ⅴ.Extending Reading:
Lady Gaga Fashion—There Is Nothing to Be Afraid
Unit6 Unique Business—running View
Ⅰ. Lead—in:
Picture Talking
Ⅱ.Comprehensive Reading:
Passage A Zaiwan’s Hot Drink
……
Unit7 Fashion Products
Unit8 Business Color Psychology
Unit9 Personal Finance
Unit10 To Be A Smart Consumer
Unit11 Business Communication
Unit12 Business Culture
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