《高職高專英語系列:商務英語教程(第2冊)》作為高職高專英語系列叢書之一，是一本商務英語專業教材。書稿主要分為10個單元：Business Ethics；Starting a Business；Credit Investigation；Enquiry；offer&Counter-offer；Order&Contract；Payment Terms；Delivery Arrangement；Exhibitions，以及附錄部分，有利於高職高專專業的教師、學生的教學和學習。
基本介紹
- 書名：高職高專英語系列:商務英語教程
- 作者：維克多 張海波
- 出版日期：2013年11月1日
- 語種：簡體中文, 英語
- ISBN：9787566805980
- 外文名：Business Englsih Course
- 出版社：暨南大學出版社
- 頁數：233頁
- 開本：16
- 品牌：暨南大學出版社
內容簡介,圖書目錄,編輯推薦,目錄,
內容簡介
《高職高專英語系列:商務英語教程(第2冊)》由暨南大學出版社出版。
圖書目錄
總序
編寫說明
Unit1 Business Ethics
Unit2 Starting a Business
Unit3 Credit Investigation
Unit4 Enquiry
Unit5 offer&Counter—offer
Unit6 Order&Contract
Unit7 Payment Terms
Unit8 Delivery Arrangement
Unit9 Exhibitions
Appendix1全國國際商務英語考試（二級）大綱
Appendix2全國國際商務英語考試（二級）El試樣卷
Appendix3全國國際商務英語考試（二級）筆試樣卷
參考文獻
編寫說明
Unit1 Business Ethics
Unit2 Starting a Business
Unit3 Credit Investigation
Unit4 Enquiry
Unit5 offer&Counter—offer
Unit6 Order&Contract
Unit7 Payment Terms
Unit8 Delivery Arrangement
Unit9 Exhibitions
Appendix1全國國際商務英語考試（二級）大綱
Appendix2全國國際商務英語考試（二級）El試樣卷
Appendix3全國國際商務英語考試（二級）筆試樣卷
參考文獻
編輯推薦
《高職高專英語系列:商務英語教程(第1冊)》編輯推薦：目前，我國高職教育提出了以“工學結合，項目為中心，案例驅動教學，邊講邊練”為核心的理念。我國高職高專教育的培養目標是以能力培養和技術套用為本位，其基礎理論教學以套用為目的、夠用為尺度、就業為導向。要體現套用性和適用性，要符合高職高專教育的特點，要既能滿足學科教學的需求，又能滿足崗位職業資格教育“雙證書”（畢業證和職業技能資格證書）教學的需求。陳航主編的《高職高專英語系列:商務英語教程(第1冊)》便是符合相應需求的一本教材！
目錄
總序
編寫說明
Unit 1 Interview
Ⅰ.Lead in：How to Ace a Job Interview
Ⅱ.Listening：About Interview
Ⅲ.Oral-speaking：About Interview
Ⅳ.Reading：Passage A：The Interview as a Method of Assessment
Passage B：Tips of How to Prepare Your Interview
Ⅴ.Writing：Resume
Ⅵ.Job Skill
Unit 2 Company
Ⅰ.Lead in：How to Introduce Your Company
Ⅱ.Listening：About Company
Ⅲ.Oral-speaking：About Company
Ⅳ.Reading：Passage A：Haier Group
Passage B：VolkswagenmInternational Auto Group of Victory
Ⅴ.Writing：Cover Letter
Ⅵ.Job Skill
Unit 3 Business Reception and Traveling
Ⅰ.Lead in：Business Reception Tips
Ⅱ.Listening：About Business Reception and Traveling
Ⅲ.Oral.speaking：About Business Reception and Traveling
Ⅳ.Reading：Passage A：Having Lunch with Buffett
Passage B：Pearl of the Orientm Hong Kong
Ⅴ.Writing：InⅥtation Letter
Ⅵ.Job Skills
Unit 4 Management
Ⅰ.Lead in：McDonaldS 24-7 Turnaround
Ⅱ.Listening：About Management
Ⅲ.Oral—speaking：About Management
Ⅳ.Reading：Passage A：Training in McDonaldS Restaurants
Passage B：A Harsh Lesson
Ⅴ.Writing：Letter of Thanks and Apology
Ⅵ.Job Skills
Unit 5 Products
Ⅰ.Lead in：To Get to Know Various Kinds of Products
Ⅱ.Listening：About Products
Ⅲ.Oral.speaking：About Products
Ⅳ.Reading：Passage A：Sale of the Barbie Dream
Passage B：The Economic Profit of Bandit Phones
Ⅴ.Writing：Business E-mail
Ⅵ.Job Skills
Unit 6 Business Advertising
Ⅰ.Lead in：How to Develop Effective Advertising
Ⅱ.Listening：About Business Advertising
Ⅲ.Oral—speaking：About Business Advertising
Ⅳ.Reading：Passage A：The Roles of Advertising
Passage B：Nike--Just Do It
Ⅴ.Writing：Product Advertisement
Ⅵ.Job Skills
Unit 7 Marketing
Ⅰ.Lead in：How to Use the Right Marketing Mix to Reach the Target Customers
Ⅱ.Listening：About Marketing
Ⅲ.Oral—speaking：About Marketing
Ⅳ.Reading：Passage A：How to Reenergize Starbucks
Passage B：Why Could Paneras Restaurants Thrive in the Downturn
Ⅴ.Writing：Letter of Inquiry
Ⅵ.Job Skills
Unit 8 Negotiation
Ⅰ.Lead in：Negotiation Tips
Ⅱ.Listening：About Negotiation
Ⅲ.Oral-speaking：About Negotiation
Ⅳ.Reading：Passage A：Selling Water for China
Passage B：Negotiation Approaches and Process
Ⅴ.Writing：Memo and Minutes
Ⅵ.Job Skills
Unit 9 Retailing
Ⅰ.Lead in：Useful Sentences for Greeting Customers
Ⅱ.Listening：About Retailing
Ⅲ.Oral—speaking：About Retailing
Ⅳ.Reading：Passage A：Carrefour--World Largest Food Retailer
Passage B：The Power of Retail On line
Ⅴ.Writing：Notes and Message
Ⅵ.Job Skills
Unit 10 Customer Service
Ⅰ.Lead in：How to ProⅥde Good Customer Service
Ⅱ.Listening：About Customer Service
Ⅲ.Oral-speaking：About Customer Service
Ⅳ.Reading：Passage A：The Customer is Always Right
Passage B：Employees are Also My God
Ⅴ.Writing：Adjustment Letters
Ⅵ.Job Skills
Unit 11 Cooperation and Merger
Ⅰ.Lead in：How to Value a Business
Ⅱ.Listening：About Cooperation and Merger
Ⅲ.Oral—speaking：About Cooperation and Merger
Ⅳ.Reading：Passage A：Microsoft&Yahoo！Finally Reach a Deal
Passage B：Bank of America Acquires Merrill Lynch
Ⅴ.Writing：Fax
Ⅵ.Job Skill
Unit 12 Hottest Business Model
Ⅰ.Lead in：Keys to Successful Business Model
Ⅱ.Listening：About Hottest Business Model
Ⅲ.Oral-speaking：About Hottest Business Model
Ⅳ.Reading：Passage A：How Big is the Facebook Economy
Passage B：Is E-commerce More Connected to the Offline World
Ⅴ.Writing：Notice
Ⅵ.Job Skills
附錄1 全國國際商務英語考試（一級）口語考試專用試題（1～5）
附錄2 全國國際商務英語考試（一級）筆試模擬試題（1～3）
參考文獻
編寫說明
Unit 1 Interview
Ⅰ.Lead in：How to Ace a Job Interview
Ⅱ.Listening：About Interview
Ⅲ.Oral-speaking：About Interview
Ⅳ.Reading：Passage A：The Interview as a Method of Assessment
Passage B：Tips of How to Prepare Your Interview
Ⅴ.Writing：Resume
Ⅵ.Job Skill
Unit 2 Company
Ⅰ.Lead in：How to Introduce Your Company
Ⅱ.Listening：About Company
Ⅲ.Oral-speaking：About Company
Ⅳ.Reading：Passage A：Haier Group
Passage B：VolkswagenmInternational Auto Group of Victory
Ⅴ.Writing：Cover Letter
Ⅵ.Job Skill
Unit 3 Business Reception and Traveling
Ⅰ.Lead in：Business Reception Tips
Ⅱ.Listening：About Business Reception and Traveling
Ⅲ.Oral.speaking：About Business Reception and Traveling
Ⅳ.Reading：Passage A：Having Lunch with Buffett
Passage B：Pearl of the Orientm Hong Kong
Ⅴ.Writing：InⅥtation Letter
Ⅵ.Job Skills
Unit 4 Management
Ⅰ.Lead in：McDonaldS 24-7 Turnaround
Ⅱ.Listening：About Management
Ⅲ.Oral—speaking：About Management
Ⅳ.Reading：Passage A：Training in McDonaldS Restaurants
Passage B：A Harsh Lesson
Ⅴ.Writing：Letter of Thanks and Apology
Ⅵ.Job Skills
Unit 5 Products
Ⅰ.Lead in：To Get to Know Various Kinds of Products
Ⅱ.Listening：About Products
Ⅲ.Oral.speaking：About Products
Ⅳ.Reading：Passage A：Sale of the Barbie Dream
Passage B：The Economic Profit of Bandit Phones
Ⅴ.Writing：Business E-mail
Ⅵ.Job Skills
Unit 6 Business Advertising
Ⅰ.Lead in：How to Develop Effective Advertising
Ⅱ.Listening：About Business Advertising
Ⅲ.Oral—speaking：About Business Advertising
Ⅳ.Reading：Passage A：The Roles of Advertising
Passage B：Nike--Just Do It
Ⅴ.Writing：Product Advertisement
Ⅵ.Job Skills
Unit 7 Marketing
Ⅰ.Lead in：How to Use the Right Marketing Mix to Reach the Target Customers
Ⅱ.Listening：About Marketing
Ⅲ.Oral—speaking：About Marketing
Ⅳ.Reading：Passage A：How to Reenergize Starbucks
Passage B：Why Could Paneras Restaurants Thrive in the Downturn
Ⅴ.Writing：Letter of Inquiry
Ⅵ.Job Skills
Unit 8 Negotiation
Ⅰ.Lead in：Negotiation Tips
Ⅱ.Listening：About Negotiation
Ⅲ.Oral-speaking：About Negotiation
Ⅳ.Reading：Passage A：Selling Water for China
Passage B：Negotiation Approaches and Process
Ⅴ.Writing：Memo and Minutes
Ⅵ.Job Skills
Unit 9 Retailing
Ⅰ.Lead in：Useful Sentences for Greeting Customers
Ⅱ.Listening：About Retailing
Ⅲ.Oral—speaking：About Retailing
Ⅳ.Reading：Passage A：Carrefour--World Largest Food Retailer
Passage B：The Power of Retail On line
Ⅴ.Writing：Notes and Message
Ⅵ.Job Skills
Unit 10 Customer Service
Ⅰ.Lead in：How to ProⅥde Good Customer Service
Ⅱ.Listening：About Customer Service
Ⅲ.Oral-speaking：About Customer Service
Ⅳ.Reading：Passage A：The Customer is Always Right
Passage B：Employees are Also My God
Ⅴ.Writing：Adjustment Letters
Ⅵ.Job Skills
Unit 11 Cooperation and Merger
Ⅰ.Lead in：How to Value a Business
Ⅱ.Listening：About Cooperation and Merger
Ⅲ.Oral—speaking：About Cooperation and Merger
Ⅳ.Reading：Passage A：Microsoft&Yahoo！Finally Reach a Deal
Passage B：Bank of America Acquires Merrill Lynch
Ⅴ.Writing：Fax
Ⅵ.Job Skill
Unit 12 Hottest Business Model
Ⅰ.Lead in：Keys to Successful Business Model
Ⅱ.Listening：About Hottest Business Model
Ⅲ.Oral-speaking：About Hottest Business Model
Ⅳ.Reading：Passage A：How Big is the Facebook Economy
Passage B：Is E-commerce More Connected to the Offline World
Ⅴ.Writing：Notice
Ⅵ.Job Skills
附錄1 全國國際商務英語考試（一級）口語考試專用試題（1～5）
附錄2 全國國際商務英語考試（一級）筆試模擬試題（1～3）
參考文獻
