《高職高專"十二五"規劃教材:商務英語》書由10個單元組成，內容涉及求職面試、產品推廣、商務接待、市場行銷、國際貿易等十大核心商務主題，滿足商務人士應對涉外商務活動所需的“語言能力”、“專業能力”和“職業素養”。《高職高專"十二五"規劃教材:商務英語》既適合高等職業院校商務英語、國際貿易、國際商務、市場行銷等專業的學生使用，也可作為涉外人員培訓教材或商務工作者自學之用。
基本介紹
- 書名：高職高專"十二五"規劃教材:商務英語
- 出版社：北京郵電大學出版社
- 頁數：156頁
- 開本：16
- 品牌：北京郵電大學出版社
- 作者：劉靖
- 出版日期：2012年8月1日
- 語種：英語
- ISBN：9787563531509
內容簡介,圖書目錄,
內容簡介
《高職高專"十二五"規劃教材:商務英語》以《高職高專教育英語課程教學基本要求》為依據編寫，堅持“套用為主，夠用為度”的編寫原則，基於崗位需求，突出體現系統性、針對性和實用性。《高職高專"十二五"規劃教材:商務英語》與《商務英語綜合實訓》為配套教材，主要針對高等職業教育商務英語專業學生畢業後所從事的實際商務外貿工作需要而編寫。
圖書目錄
Unit 1 Introduction
Learning goals
Introduction
PartⅠ.Job Interviews
Part Ⅱ.Introduction to a Company
Part Ⅲ.Glossary
Unit 2 Analysis of the Trade Project
Learning goals
Introduction
Part Ⅰ.At the Meeting
PartⅡ.Choice of the Project
PartⅢ.Glossary
Part Ⅳ.Culture &Etiquette
Part Ⅴ.Exercise
Unit 3 Trade Cooperation
Learning goals
Introduction
Part Ⅰ.Establishing Business Relationship
Part Ⅱ.Business Communication
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 4 Sales Promotion
Learning goals
Introduction
Part Ⅰ.At the Import and Export Fair
Part Ⅱ.Marketing Steategy
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 5 Business Reception
Learning goals
Introduction
PartⅠ.Meeting at the Airport
Part Ⅱ.Visiting a Factory
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit6 Business Negotiations
Learning goals
Introduction
Part Ⅰ.Preparing for the Negotiation
Part Ⅱ.Megptoation Strategies
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 7 Sign a Contract
Learning goals
Introduction
Part Ⅰ.At the Contract Signing Ceremony
Part Ⅱ.Contract
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 8 Execution of Contract
Learning goals
Introduction
Part Ⅰ.At the Customs Hall
Part Ⅱ.Ececution of Export Goods
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 9 Customer Service
Learning goals
Introduction
Part Ⅰ.Dealing with Customer Complaints
Part Ⅱ.Customer Care
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 10 New Business Proposal
Part Ⅰ.Business Traveling Abroad
Part Ⅱ.Business Report
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
參考文獻
Learning goals
Introduction
PartⅠ.Job Interviews
Part Ⅱ.Introduction to a Company
Part Ⅲ.Glossary
Unit 2 Analysis of the Trade Project
Learning goals
Introduction
Part Ⅰ.At the Meeting
PartⅡ.Choice of the Project
PartⅢ.Glossary
Part Ⅳ.Culture &Etiquette
Part Ⅴ.Exercise
Unit 3 Trade Cooperation
Learning goals
Introduction
Part Ⅰ.Establishing Business Relationship
Part Ⅱ.Business Communication
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 4 Sales Promotion
Learning goals
Introduction
Part Ⅰ.At the Import and Export Fair
Part Ⅱ.Marketing Steategy
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 5 Business Reception
Learning goals
Introduction
PartⅠ.Meeting at the Airport
Part Ⅱ.Visiting a Factory
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit6 Business Negotiations
Learning goals
Introduction
Part Ⅰ.Preparing for the Negotiation
Part Ⅱ.Megptoation Strategies
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 7 Sign a Contract
Learning goals
Introduction
Part Ⅰ.At the Contract Signing Ceremony
Part Ⅱ.Contract
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 8 Execution of Contract
Learning goals
Introduction
Part Ⅰ.At the Customs Hall
Part Ⅱ.Ececution of Export Goods
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 9 Customer Service
Learning goals
Introduction
Part Ⅰ.Dealing with Customer Complaints
Part Ⅱ.Customer Care
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 10 New Business Proposal
Part Ⅰ.Business Traveling Abroad
Part Ⅱ.Business Report
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
參考文獻
