Golden Harvest Technology Group Co., Ltd, referred to as Golden Harvest Group, is planning to build a world-class food safety institute, creating the first-class brand of vegetable and fruit in China. Golden Harvest brand for pollution-free production, and Great Golden Harvest brand for organic productions, Golden Harvest Group is a pioneer in China’s agriculture brand, is committed to doing the “People assured Vegetable basket” project. “Golden Harvest Vegetable Basket” and Golden Harvest Agriculture have been got great approval and appreciate from Academician Yuan Longping, who has also autograph the company name and “Golden Harvest Agriculture, people as sured vegetable basket” for us. Our company agricultural industrial chain to sweet corn as the core product and to the cultivation, processing and exporting of one-step recycling industry chain, to build a national leading a agricultural industry base. With E-commerce and the general trend, and actively explore business e-commerce platform, and have long-term cooperation with Alibaba group. We always adhere to a healthy faith. “based in Hunan, enter into the whole national, and radiated all over the world” as the slogan of the corporate team, focused on the corporate mission that extend the life of citizen by 5-10 years. To build a modern agriculture and global level dissemination of culture, and advocate “ a much healthier planet, a much greener earth.”
Golden Harvest Group headquarters is located in the hometown of the greatest leader Chairman Mao, the star city of Changsha, which is also the famous historical and cultural city, industrial and commercial center in the Middle East of China, and the land flowing with milk and honey. Group registered capital of 100 million RMB, the total assets of 5 billions or more, and its holding subsidiaries are: Hunan Golden Harvest Agriculture Development Co., Ltd., Hunan Golden Harvest Import & Export Co., Ltd., Hunan Golden Harvest Catering Co., Ltd., Hunan Golden Harvest Investment Co., Ltd., Hunan Gong Li Charity Foundation (reparing), Hunan Golden Harvest Culture and Art Co., Ltd..
Our company involved in the field with modern agricultural management, canteen catering management, import and export trade, construction, culture, industry and philanthropy. The company owns pollution free agricultural products. “Golden Harvest” brand and “Extreme Golden Harvest” of the organic brand, and all the productions have been got approved of the ISO international quality management, occupational health, environment management certification. Meanwhile, our group company is planning to build China Food Safety Institute of International standards, adhere to the four principles that “ quality first, price first, service first, customers first” and we have established strategic cooperation with the Diaoyutai State Guesthouse in Beijing, China National Defense Scientific and Technical University, Central South University, and Central South Xiangya hospital. Our company and Three Gorges University Jointly developed the environmentally friendly organic fertilizer products, and applied for a patent, patent number 201210108706.0.
Since engaged in agricultural business we have received strong support from Yuan Longping, who has autograph the company name for us and also “Golden Harvest Agriculture, people assured vegetable basket”. In 2014, invited by the CCTV interview influential column group dialogue, the president Gongli talked on how the new agriculture and how to ensure the safety of agricultural issues. In the same year, Gong Li was named by the Farmer Daily “China Rural News” 2014”china’s economic contribution”Golden Harvest pioneered the very unique and healthy sweet corn industry chain, pioneered in the field of agriculture. Agricultural pollution populist brand “Golden Harvest” and high-end organic brand “ Extremely Golden Harvest”
Gong Li, the founder and legal person of Golden Harvest Group, graduated from Central South University Commercial college, got graduate degree, MBA, DR. management engineering is reading. In 2002, she entered the Hunan Radio and Television Media Editorial Department. Since 2003, she started to do business by herself, leading her team with the work style of honesty pragmatic, creative endeavor, diligence perseverance, and have make great contribution to her company. Since the foundation of the company, we have maintained good cooperation relationship with many large companies, the provincial authorities and state-owned enterprises, such as the ministry of Railways Group’s CSR Times Group, China You A Share, Hunan Provincial Procuratorate, Geely Group, Valin Group(Liangang), Hunan High-tech Holding, Hunan Provincial People’s Government, China Minmetals 23 construction Group Co., Ltd and so on,. Our company has been provided the world-class productions, the best installation system and high quality service. Insisting on Quality first, Price first, Service first, Technical First, we have got highly affirmation and praise.
Golden Harvest, homophonic: wonderful! Magnifique moral enterprise meaning, the "Jincai" word read opposite is the "Caijin", , by definition, harvest gold, corporate values and development is inseparable from gold, the more gold, the the more the enterprise prosperous, a symbol of booming into a lot of gold. The words "Golden Harvest" The origin of the name has a magical story, The president Gong Li is a Buddhist and Taoist person, On September 19, 2013, Gond li was on the Mount, when the lunch break the dream of Mozu division, Golden Mother Goddess multiply clouds come armed with Golden Harvest Golden Mother Goddess, gently point, filled with days of powder fall from the sky, and painted in clear blue skies in the "gold harvest" word, mouth sounds and said: gold harvest gave you a long way, and you will not let us down! Then they disappeared in the sky, Gong Li woke up, out of the window, it is the harvest season, and decided to enterprise renamed "Golden Harvest", renamed the process also took some twists and turns, but ultimately successful change , with the golden harvest companies are named, flourishing with the times
“Caizhu” is the host chairman of Golden Harvest. But not the same as saying. Why it is canned “Caizhu”? This is to be derived to the famous painter and master planning Xiaokuan. Xiaokuan is China’s famous master planning. When Gongli was in Beijing, she got together with her friends, including Xiaokuan. And he wrote down “Jijincai”, and said, now that your company called Jincai, you will be the maste of Jincai, which is Caizhu. Caizhu, in China, means a person with large amount of money.afer then, we can the president “Caizhu” in company.
Golden Harvest Logo overall harmounious atmosphere, the Ying and Yang Blance. Three red carp fish around the golden rice, meaning land of plenty.and the harvest autumn. This is also mean the Gold mother Godness holding a golden rice, filled in the sky.
Since Golden Harvest Group established, Gong Li leaded the whole company adhere to that, as a social company, it should have its own social responsibility and mission. Establishing Golden Harvest Gong Li Charity foundation, helps the more vulnerable group. We believe that getting from the people, and also should be able to benefit to the people. That is also the original intentions of preparing Gong Li Charity.
For the each time charity auction in the Center South University, President Gong Li always be an active participator and planner. In Qinghai YUshu earthquake, Gongli has provided great support for the Red Cross in money. And she also has offered great support of financial and material resources to Dashuitian School, Fenghuang County in Xiangxi of Hunan province.
During these years accumulation both in theory and practice, president Gong Li has established a distinctive management system for Golden Harvest.
Golden Harvest management strategy includes four systems: “rule of man, civil administration, rule of low, benevolent administration.” Rule of man refer to creating the image of the spiritual leader to gather the employee’s soul. It is performed that the leader continuously improve his personal charisma and deterrent to gather employee’s belonging, loyalty and even admiration to the company. Civil Administration, it means that the employees continue to strengthen their cultural awareness, and to clean the inner heart, and to establish distinctive personality. Rule of law, it means using a fair and simple rewards system and strict rules and regulations to constrain employee’s bad habits, to restrict and standard employee’s behavior, and to develop good habits. Benevolent Administration, it means to be with broad caring atmosphere in compay to influence human emotion. It represents that the company use kinds of human care to its employees.
Each month, the company will organize a meaning cultural exchange program. And each of the subject is give by Gong Li, Through argumentative written text, oral presentation and discussion, the activity has greatly enriched the employee’s traditional culture, exercise everyone’s writing and speaking skill, laying a solid foundation of reserves of talent for Golden Harvest.
Gong Li has established the Twelve Words of the culture strategy.
1.Continuously get yourself improved “Spirituality, Comprehension”.2.Stesses moral ways of doing things “Rectitude, mindfulness”, 3. Servering to company” Heart Treat, Dedication” 4. behaviors “Perseverance, Hard working”, 5. The most important things to success “Strategy, Courage”6. try to make the customers “Reassurance, relieve“7. connecting with people” eyes catching, mind abjects” 8, Analysis questions “Sensibility, Rationality” 9, to the support “Thankful, grateful”, 10, in public” Individuality, Generality” In the strategy, Gong Li also mentions that:
The rule of law can make mature, benevolent administration, can make love.
The rule of man can make people grow, civil administration can make progress.
龔澧帶領金采人始終堅持：
1， 金采人的總體宗旨：服務於祖國、服務於客戶、服務於公司、服務於團隊！
2， 金采人的總體原則：忠於祖國、忠於客戶、忠於公司、忠於團隊！、
3， 金采人必將“立足湖南、進軍全國、輻射全球！”
President Gong Li lead Golden Harvest always adhere to that:
1, The overall purpose of Golden Harvest: to serve the motherland, serve the customers, serve to the company, serve the team.
2. The general principles of Golden Harvest: Loyal to the motherland, Loyal to customers, loyal to company, and loyal to team.
3. Golden Harvest will “base in Hunan, into the country, global radiation”
