鄭曉娜(北京大學光華管理學院管理科學與信息系統系副教授)

鄭曉娜，現任北京大學光華管理學院管理科學與信息系統系副教授。她在清華大學取得學士學位、碩士學位，在美國杜克大學取得管理學博士學位。

基本介紹

• 中文名：鄭曉娜
• 國籍：中國
• 民族：漢族
• 職稱：副教授

個人簡介

鄭博士目前的研究專長包括運營管理，供應鏈管理等。她的多篇研究成果發表在許多國內外學術期刊上，包括Information Systems Research, Production and Operations Management, Naval Research Logistics, The International Journal of Management Science, European Journal of Operational Research, International Journal of Production Economics, Journal of Retailing,《管理世界》《行銷科學學報》《中國管理科學》等。

鄭博士現在北京大學光華管理學院教授Supply Chain Management, Operations Management, 供應鏈管理，供應鏈管理專題，運營管理等課程。

研究領域

供應鏈管理

運營管理

教育背景

2005	杜克大學	管理學	博士
2000	清華大學	管理學	碩士
1998	清華大學	工學	學士

職業經歷

2010 – 至今北京大學光華管理學院管理科學與信息系統系副教授

2005 – 2010 北京大學光華管理學院管理科學與信息系統系助理教授

研究成果

· Li, R., J. Song, S. Sun, X. Zheng. Fight inventory shrinkage: Simultaneous learning of inventory level and shrinkage rate, Production and Operations Management, forthcoming.

· Hu. H., S. Sun, X. Zheng, L. Chen, T. Huang. 2021. Committed or contingent? The retailer’s information acquisition and sharing strategies when confronting manufacturer encroachment. International Journal of Production Economics, 242(2021) 108294.

· Zhang. C., X. Zheng. 2021. Customization strategies between online and offline retailers. Omega: The International Journal of Management Science, 100 (2021) 102230.

· Sun. S., X. Zheng, L. Sun. 2020. Multi-period pricing in the presence of competition and social influence. International Journal of Production Economics, 227(2020) 107662.

· Sun. L., X. Zheng, Y. Jin, M. Jiang, H. Wang. 2019. Estimating promotion effects of an enormous number of products on retailer sales and profits: A partially profiled LASSO model with endogeneity. Decision Sciences (SSCI), 50(4): 816-846.

· Tang. X., X. Zheng. 2018. Optimal pricing when rational consumers anticipate monitoring cost. Applied Economics incorporating Applied Financial Economics, 50(48): 5155-5163.

· Zheng, X., L. Sun, A. Tsay. 2018. Distribution channel strategies and retailer collusion in a supply chain with multiple retailers. Asia-Pacific Journal of Operational Research (SCI), 35(3): 1-27 (Lead Article).

· Du, X., M. Su, X. Zhang, X. Zheng. 2017. Bidding for multiple keywords in sponsored search advertising: Keyword categories and match types. Information Systems Research (SSCI), 28(4) 711-722.

· Sun, L., X. Zheng, M. Su, L.R. Keller. 2017. Intention–behavior discrepancy of foreign versus domestic brands in emerging markets: The relevance of consumer prior knowledge. Journal of International Marketing (SSCI), 25(1), 91-109.

· Su, M., X. Zheng, L. Sun. 2014. Coupon trading and its impacts on consumer purchase and firm profits. Journal of Retailing (SSCI), 2014 (March), 9(1), 40-61.

· Byers, R., S. Yin, X. Zheng. 2012. ATM pricing and location games in the retail banking industry. Asia-Pacific Journal of Operational Research (SCI/ SSCI), 2012, 29(1).

· Feng, T., L.R. Keller, X. Zheng. 2011. Decision making in the newsvendor problem: A cross-national laboratory study. Omega: The International Journal of Management Science, 39(1) 41-50.

· Bernstein, F., J.S. Song, X. Zheng. 2009. Free riding in a multi-channel supply chain. Naval Research Logistics 56(8) 745-765.

· Bernstein, F., J.S. Song, X. Zheng. 2008. Bricks-and-mortar vs. clicks-and-mortar: An equilibrium analysis. European Journal of Operations Research 187(3) 671-690 (Lead article).

· So, K.C., X. Zheng. 2003. Impact of supplier’s lead time and forecast demand updating on retailer’s order quantity variability in a two-level supply chain. International Journal of Production Economics 86(2) 169-179.

· Xu, S., Y. Xu, X. Zheng. 2008. Communication platforms in electronic commerce: A three-dimension analysis. Info: The Journal of Policy, Regulation and Strategy for Telecommunications 12(2) 47-56.

· Feng, T., L.R. Keller, X. Zheng. 2008. Modeling multi-objective multi-stakeholder decisions: A case-exercise approach. INFORMS Transactions on Education 8(3) 1-12.

· 唐瑄，鄭曉娜，2020. 考慮參考價格效應和網路效應的新產品定價策略，《企業經濟》，4:58-63.

· 孫淑曉，鄭曉娜，2019. 發展不均衡的城市中企業空間競爭模型, 《管理現代化》(CSSCI), 4:97-100.

· 王陳慧子，孫淑曉，鄭曉娜，2019. 線上向線下的O2O 全渠道定價研究，《統計與決策》(CSSCI)，15: 176-180.

· 李榮，劉露，鄭曉娜，2017. 供應商協助庫存轉運：基於企業實踐的創新方法. 《管理科學》(CSSCI), 30(6): 92-103.

· 唐瑄，鄭曉娜，2017. 考慮成本信息披露和消費者策略行為的創新產品定價研究. 《管理學報》(CSSCI)，14(10): 1538-1545.

· 唐瑄，鄭曉娜，2016. 動態定價還是天天平價？-- 感知價值變化與策略行為視角. 《商業研究》(CSSCI)，8:1-7.

· 鄭曉娜，2013.競爭環境下客戶服務投入對企業利潤影響的均衡分析.《中國管理科學》(CSSCI),卷 21, 期 6: 113-122.

· "網路口碑傳播對寡頭賣家定價策略的影響" （與張明璽，雷明），《行銷科學學報》(CSSCI), 2013, 9(2), 71-89.

· "基於信息差距的網路寡頭賣家降價策略"（與張明璽，雷明），《中國管理科學(專輯)》,2012, 20(專輯):204-213.

"雙渠道結構下的零售商串謀"(與孫曙光,雷明), 《中國管理科學(專輯)》,2010, 18.

"竄貨現象的供應鏈模型分析" (與黃濤), 《管理世界》,2010,9, 123-128.

"信息不對稱下的雙渠道結構" (與孫曙光,雷明), 《行銷科學學報》, 2010, 6(1), 109-123.

"雙渠道結構下價格與廣告的動態關係" (與孫曙光, 武學奇), 《行銷科學學報》, 2009, 5(4), 90-104.

"製造商統一定價下的最優行銷努力與渠道選擇" (與劉向東, 雷明, 陳麗華), 《行銷科學學報》, 2009, 5(2), 72-95.

"電子商務時代的供應鏈管理" (與藍伯熊, 徐心), 《中國管理科學》, 2000, 8(3), 1-7.

教學案例

· Feng, T., L.R. Keller, X. Zheng. 2005. Home Depot in San Juan Capistrano: Multiple objective multi-stakeholder decision. Recipient of runner-ups award, November 2005, INFORMS Case Competition.

獲得榮譽

· “競爭環境下客戶服務投入對企業利潤影響的均衡分析”，第十四屆中國管理科學學術年會優秀論文 2012/11/02-2012/11/05

· Sixth Annual INFORMS Case Competition runner-up 2005

· INFORMS Doctoral Colloquium 2003

· INFORMS Decision Analysis Society doctoral student travel grant award2003

· Fellowship, the Fuqua School of Business, Duke University 2003-2005

· Regents Fellowship, Graduate School of Management, University of California, Irvine2000-2003

學術活動

· Member, Production and Operations Management Society (POMS)

· Associate editor for Electronic Markets (2008-2011)

· Ad hoc reviewer for journals: Naval Research Logistics, European Journal of Operational Research, Production and Operations Management, MSOM, Information Systems Research, Management Science, the International Journal of Production Economics, Managerial and Decision Economics, IEEE Transactions on Automation Science and Engineering, Journal of Systems Science and Systems Engineering

教授課程

· Operations Management (MBA, Undergraduate)

· Supply chain Management (MBA, Undergraduate)

· 運營管理 (MBA, 本科)

· 供應鏈管理 (MBA, 本科, 碩博)