《轉機:中國企業如何轉危為機(英文版)》內容簡介：2008年發生的美國次貸危機，引發了國際金融危機，中國企業如何面對現實，轉危為機？《轉機:中國企業如何轉危為機(英文版)》分為綜述篇、轉型篇、創新篇和調整篇等4篇，由上海數十位不同行業的大中型企業老總，結合自身企業實際，撰文分析闡述了在國際金融危機背景下，企業如何採取措施，轉危為機。 《轉機:中國企業如何轉危為機(英文版)》對於企業管理者、研究者具有重要的參考借鑑作用。
基本介紹
- 書名：轉機:中國企業如何轉危為機
- 作者：徐志毅 盛煥燁
- 出版日期：2010年6月1日
- 語種：簡體中文
- ISBN：7313065817, 9787313065810
- 品牌：上海交通大學出版社
- 外文名：Favourable Turn:How Chinese Enterprises Turn Adversity into Opportunity
- 出版社：上海交通大學出版社
- 頁數：226頁
- 開本：16
- 定價：32.00
內容簡介,圖書目錄,序言,
內容簡介
《轉機:中國企業如何轉危為機(英文版)》是由上海交通出版社出版。
圖書目錄
Value and Strategic Practice of Modern Enterprises underthe Guidance of Oriental Management Philosophy
Enterprise Technological Innovation
Crisis Management and Essential Qualities forProfCSSional ManagerS
Favourable Turn_Reflections Made One Yearafter thC FinanCial Crisis
A CroSS-country Comparison and Views on TransformationOf ChinesC Econmy in Post-crisis Era
Acceleration of Enterprise Economy Transition
Make Provision for Rainy Days While Resting Secure 7urn Adversity into Opportunity in Hard Times
Chance Favors Only the Prepared Mind
"Smiling Curve''in Financial Crisis
How a Tourism Enterprise Thrives in the Current Economic Crisis
StriVing tO be a Vital Force in New Energy with Technology-leading Strategy
Accelerate Product Development by Market and Technology Linkage MeChaniSm
Inn0Vative Marketing Strategy：Cultural Marketing
——How Chinese Enterprises Turn Adversity into Opportunity
Improving Self-Directed Innovation Capability & Promoting the Enterprise's New Development Zhang Yaozhang b- Shi Lian
Seize the Opportunity in the Process of Development Strive for Innovation in the Management of Logistics
Transformation and Changing Energize the Business
Recreation of the Value through Adjustment and Integration
Technology Innovation and Management Elevation
Opportunity——Holding to Going Global
Stick to Energy Conservation & Emission Reduction,Say Hello to "Low Carbon Time"
Enterprise Technological Innovation
Crisis Management and Essential Qualities forProfCSSional ManagerS
Favourable Turn_Reflections Made One Yearafter thC FinanCial Crisis
A CroSS-country Comparison and Views on TransformationOf ChinesC Econmy in Post-crisis Era
Acceleration of Enterprise Economy Transition
Make Provision for Rainy Days While Resting Secure 7urn Adversity into Opportunity in Hard Times
Chance Favors Only the Prepared Mind
"Smiling Curve''in Financial Crisis
How a Tourism Enterprise Thrives in the Current Economic Crisis
StriVing tO be a Vital Force in New Energy with Technology-leading Strategy
Accelerate Product Development by Market and Technology Linkage MeChaniSm
Inn0Vative Marketing Strategy：Cultural Marketing
——How Chinese Enterprises Turn Adversity into Opportunity
Improving Self-Directed Innovation Capability & Promoting the Enterprise's New Development Zhang Yaozhang b- Shi Lian
Seize the Opportunity in the Process of Development Strive for Innovation in the Management of Logistics
Transformation and Changing Energize the Business
Recreation of the Value through Adjustment and Integration
Technology Innovation and Management Elevation
Opportunity——Holding to Going Global
Stick to Energy Conservation & Emission Reduction,Say Hello to "Low Carbon Time"
序言
In September 2008, the worldeconomy plunged into the severestfinancial crisis ever since the GreatDepression. The crisis is unprecedentedlyshocking in terms of its size, extem andscope. Surely, Chinese economy mainlyweighed down by reduction in demand,overcapacity, some struggling companies and industries, a sharp rise in theunemployed and the slack economic growth was not exempted from the impact. TheChinese government took decisive action just in time to adjust the macro-economicpolicies featuring expanding the internal demand particularly consumption demandso as to strike a balance between speed and structure, quality and efficiency. Apackage of policies, stimulated by the government control and the market, wereimplemented and constantly refined in the hope that relationship between theeconomic growth and well-being of the people would be promoted. As a result,the economic downturn was drastically reversed. China is a responsible country,making its due contribution to recovery of the global economy.
