《趣談英語系列公關秘訣》是1998年世界圖書出版公司出版的圖書，作者是巴茲爾.桑德斯。
基本介紹
- 作者：巴茲爾.桑德斯
- 譯者：戈辛鍔
- ISBN：9787506235570
- 頁數：143
- 定價：6.40元
- 出版社：世界圖書出版公司
- 出版時間：1998-01
- 裝幀：平裝
作品目錄
CONTENTS
Introduction
The Basics
The Client
Who's In, Who's Out
Equipment
PR Types
Interviews
Media Relations
Press Conferences
Press Releases
Media Events
In-House PR
Paraphernalia
Meetings
In-house Magazine or Newspaper
Corporate Identity
Sponsorship
Damage Limitation
PR Consultant
Presentations
Proposals
Costs
Tomorrow the World
Financial Relations
Government Relations
Wilder Shores of Bluff
Medical Public Relations
Desk Research
Safety in Numbers
Opinion Formers
Speech-writing
Introduction
The Basics
The Client
Who's In, Who's Out
Equipment
PR Types
Interviews
Media Relations
Press Conferences
Press Releases
Media Events
In-House PR
Paraphernalia
Meetings
In-house Magazine or Newspaper
Corporate Identity
Sponsorship
Damage Limitation
PR Consultant
Presentations
Proposals
Costs
Tomorrow the World
Financial Relations
Government Relations
Wilder Shores of Bluff
Medical Public Relations
Desk Research
Safety in Numbers
Opinion Formers
Speech-writing
