財經崗位英語（第3版）(楊昆、蔡麗偉編著圖書)

《財經崗位英語（第3版）》是2013年出版的圖書，作者是楊昆、蔡麗偉。

內容簡介

本書自2005年出版以來深受全國高校廣大師生及企晚諒肯業的歡迎，已成為財經專業英語課程的首選教材，並於2008年被評為國家教育部“普通高等教育‘十一五’國家級規劃精品教材整幾良”。此次修訂再版，作者審慎地對原教材進行反覆推敲和認真修改，根據行業、企業及職業崗位需要，對該書體例、章節和內再檔拜說容進行了重新定位和改寫，以使其更貼全催近現代經濟發展，更符合社會用人需要，更好地為財經專業英語教學實踐服務。

圖書信息

叢書名 ：高職高專戒判籃經濟管理類專業基礎課程規劃教材

作 譯 者：楊殃遙遙昆,蔡麗偉

出版時間：2013-07 千 字 數：480

版朵慨束微 次：01-01 頁 數：304

開 本：16(185*260)

裝 幀：

I S B N ：9787121206528

目錄

Part I BANKING SERVICE

Unit 1ENQUIRY DESK

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Greetings in a Bank

Dialogue 2Where is ATM Nearby?

Dialogue 3Something about Time Deposits

Dialogue 4Inquiry about Travelers Check

Dialogue 5Sending Money Abroad

Professional ReadingBanking

Notes

Practical Exercises

Words Banks

Unit 2OPENING AN ACCOUNT

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Opening a Current Saving Account

Dialogue 2Opening a Fixed Deposit Account

Dialogue 3Opening a Foreign Currency Deposit Account

Dialogue 4Opening a Checking Account

Professional ReadingDifferent Types of Accounts

Notes

Practical Exercises

Words Banks

Unit 3ASKING FOR A LOAN

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Personal Loan

Dialogue 2Housing Mortgage Loan

Dialogue 3Remittance

Dialogue 4Cashing the Remittance

Professional ReadingLoans

Notes

Practical Exercises

Words Banks

Unit 4MONEY EXCHANGE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1US Dollars & RMB Exchange

Dialogue 2Cash the Travelers Check

Dialogue 3Fill out the Exchange Form

Dialogue 4Reporting a Lost Card

Dialogue 5Confiscating Counterfeit Notes

Professional ReadingMoney and Money Exchange

Notes

Practical Exercises

Words Banks

Part II INSURANCE MARKETING

Unit 1INSURANCE CONSULTATION

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about the Importance of Insurance

Dialogue 2The Options of Insurance

Dialogue 3Skills Required as Insurance Professionals

Dialogue 4Applying for the Position of an Insurance Agent

Professional ReadingThe Overview of Insurance

Notes

Practical Exercises

Words Banks

Unit 2 LIFE & HEALTH INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Introducing a New Insurance Product

Dialogue 2Are You Insured?

Dialogue 3The Claims Conditions

Dialogue 4Representing the Policy

Dialogue 5Policy Delivery

Professional ReadingLife Insurance

Notes

Practical Exercises

Words Banks

Unit 3 PROPERTY INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Property Insurance

Dialogue 2Asking for Claim

Dialogue 3A Research on the Spot

Dialogue 4Settlement of Claims and Liability

Professional ReadingProperty Insurance

Notes

Practical Exercises

Words Banks

Unit 4 CREDIT INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Credit Insurance

Dialogue 2Before Signing a Contract

Dialogue 3Refusal of Claim

Dialogue 4Cargo Insurance

Professional ReadingCredit Insurance & Reinsurance

Notes

Practical Exercises

Words Banks

Part III SECURITIES BUSINESS

Unit 1STOCK INVESTMENT

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Securities Account Opening(A Shares)

Dialogue 2Ways of Stock Investment

Dialogue 3Stock Market Information

Dialogue 4When to Sell Stocks

Professional ReadingStock Market

Notes

Practical Exercises

Words Banks

Unit 2FUND

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Asking for Opening a Fund Account

Dialogue 2Fund Account Opening

Dialogue 3Asking for Trading Hours and Trading Fees

Dialogue 4Ways of Fund Investment

Professional ReadingFunds

Notes

Practical Exercises

Words Banks

Unit 3BOND

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Bond Investment

Dialogue 2Tbonds

Dialogue 3Forgetting Login Password

Dialogue 4Transferring Securities

Professional ReadingBond

Notes

Practical Exercises

Words Banks

Unit 4DEAL IN FUTURE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Future Contracts and Forward Contracts

Dialogue 2Opening a Commodities Trading Account

Dialogue 3Trading Commodities

Dialogue 4To Become a CTA

Professional ReadingIntroduction to Futures Markets

Notes

Practical Exercises

Words Banks

Part IV FINANCIAL ANALYSIS

Unit 1FINANCIAL RESOURCES

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Applying for Working Capital

Dialogue 2Accounts Receivable Financing

Dialogue 3Equity Financing

Dialogue 4Debt Financing

Professional ReadingFinancial Resources

Notes

Practical Exercises

Words Banks

Unit 2ONLINE TRADING

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Online Trading

Dialogue 2Applying for an Online Trading Account

Dialogue 3Online Trading Skills

Dialogue 4Authentication and Security in Online Trading

Professional ReadingOnline Trading

Notes

Practical Exercises

Words Banks

Unit 3FINANCIAL CRISIS

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Basics of Finance

Dialogue 2Causes of Financial Crisis

Dialogue 3The Consequences and Effect of Financial Crisis

Dialogue 4Remedies to Financial Crisis

Professional ReadingFinancial Crisis

Notes

Practical Exercises

Words Banks

Unit 4FINANCIAL PREDICTION

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Fluctuation of Exchange Rate

Dialogue 2Market Analysis

Dialogue 3Graph Analysis

Dialogue 4Market Prospect

Professional ReadingHow to Read Stock Charts

Notes

Practical Exercises

Words Banks

Part V PRACTICAL ACCOUNTING

Unit 1OVERVIEW OF ACCOUNTING

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Importance of Accounting

Dialogue 2Basic Accounting Skills

Dialogue 3Applying for the Position of Accountant

Dialogue 4Transaction Recording

Professional ReadingAccounting

Notes

Practical Exercises

Words Banks

Unit 2BALANCE SHEET

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Financial Analysts

Dialogue 2Company Performance

Dialogue 3Financial Analysis

Dialogue 4Valuing Goodwill

Professional ReadingBalance Sheet

Notes

Practical Exercises

Words Banks

Unit 3INCOME STATEMENT

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1The Importance of Income Statement

Dialogue 2The Key in Formation in a Profit and Loss Statement

Dialogue 3Ratio on Profitability

Dialogue 4Accounting Record

Professional ReadingIncome Statement

Notes

Practical Exercises

Words Banks

Unit 4CASH FLOW

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Cash is King

Dialogue 2Cash Flow

Dialogue 3Cash Flow Management

Dialogue 4Ethics in Accounting

Professional ReadingCash Flow

Notes

Practical Exercises

Words Banks

APPENDIX IInterview English

APPENDIX IIBusiness English for Daily Use

Warmingup

Situational Dialogues

Dialogue 1Personal Loan

Dialogue 2Housing Mortgage Loan

Dialogue 3Remittance

Dialogue 4Cashing the Remittance

Professional ReadingLoans

Notes

Practical Exercises

Words Banks

Unit 4MONEY EXCHANGE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1US Dollars & RMB Exchange

Dialogue 2Cash the Travelers Check

Dialogue 3Fill out the Exchange Form

Dialogue 4Reporting a Lost Card

Dialogue 5Confiscating Counterfeit Notes

Professional ReadingMoney and Money Exchange

Notes

Practical Exercises

Words Banks

Part II INSURANCE MARKETING

Unit 1INSURANCE CONSULTATION

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about the Importance of Insurance

Dialogue 2The Options of Insurance

Dialogue 3Skills Required as Insurance Professionals

Dialogue 4Applying for the Position of an Insurance Agent

Professional ReadingThe Overview of Insurance

Notes

Practical Exercises

Words Banks

Unit 2 LIFE & HEALTH INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Introducing a New Insurance Product

Dialogue 2Are You Insured?

Dialogue 3The Claims Conditions

Dialogue 4Representing the Policy

Dialogue 5Policy Delivery

Professional ReadingLife Insurance

Notes

Practical Exercises

Words Banks

Unit 3 PROPERTY INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Property Insurance

Dialogue 2Asking for Claim

Dialogue 3A Research on the Spot

Dialogue 4Settlement of Claims and Liability

Professional ReadingProperty Insurance

Notes

Practical Exercises

Words Banks

Unit 4 CREDIT INSURANCE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Credit Insurance

Dialogue 2Before Signing a Contract

Dialogue 3Refusal of Claim

Dialogue 4Cargo Insurance

Professional ReadingCredit Insurance & Reinsurance

Notes

Practical Exercises

Words Banks

Part III SECURITIES BUSINESS

Unit 1STOCK INVESTMENT

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Securities Account Opening(A Shares)

Dialogue 2Ways of Stock Investment

Dialogue 3Stock Market Information

Dialogue 4When to Sell Stocks

Professional ReadingStock Market

Notes

Practical Exercises

Words Banks

Unit 2FUND

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Asking for Opening a Fund Account

Dialogue 2Fund Account Opening

Dialogue 3Asking for Trading Hours and Trading Fees

Dialogue 4Ways of Fund Investment

Professional ReadingFunds

Notes

Practical Exercises

Words Banks

Unit 3BOND

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Bond Investment

Dialogue 2Tbonds

Dialogue 3Forgetting Login Password

Dialogue 4Transferring Securities

Professional ReadingBond

Notes

Practical Exercises

Words Banks

Unit 4DEAL IN FUTURE

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Future Contracts and Forward Contracts

Dialogue 2Opening a Commodities Trading Account

Dialogue 3Trading Commodities

Dialogue 4To Become a CTA

Professional ReadingIntroduction to Futures Markets

Notes

Practical Exercises

Words Banks

Part IV FINANCIAL ANALYSIS

Unit 1FINANCIAL RESOURCES

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Applying for Working Capital

Dialogue 2Accounts Receivable Financing

Dialogue 3Equity Financing

Dialogue 4Debt Financing

Professional ReadingFinancial Resources

Notes

Practical Exercises

Words Banks

Unit 2ONLINE TRADING

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Consulting about Online Trading

Dialogue 2Applying for an Online Trading Account

Dialogue 3Online Trading Skills

Dialogue 4Authentication and Security in Online Trading

Professional ReadingOnline Trading

Notes

Practical Exercises

Words Banks

Unit 3FINANCIAL CRISIS

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Basics of Finance

Dialogue 2Causes of Financial Crisis

Dialogue 3The Consequences and Effect of Financial Crisis

Dialogue 4Remedies to Financial Crisis

Professional ReadingFinancial Crisis

Notes

Practical Exercises

Words Banks

Unit 4FINANCIAL PREDICTION

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Fluctuation of Exchange Rate

Dialogue 2Market Analysis

Dialogue 3Graph Analysis

Dialogue 4Market Prospect

Professional ReadingHow to Read Stock Charts

Notes

Practical Exercises

Words Banks

Part V PRACTICAL ACCOUNTING

Unit 1OVERVIEW OF ACCOUNTING

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Importance of Accounting

Dialogue 2Basic Accounting Skills

Dialogue 3Applying for the Position of Accountant

Dialogue 4Transaction Recording

Professional ReadingAccounting

Notes

Practical Exercises

Words Banks

Unit 2BALANCE SHEET

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Financial Analysts

Dialogue 2Company Performance

Dialogue 3Financial Analysis

Dialogue 4Valuing Goodwill

Professional ReadingBalance Sheet

Notes

Practical Exercises

Words Banks

Unit 3INCOME STATEMENT

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1The Importance of Income Statement

Dialogue 2The Key in Formation in a Profit and Loss Statement

Dialogue 3Ratio on Profitability

Dialogue 4Accounting Record

Professional ReadingIncome Statement

Notes

Practical Exercises

Words Banks

Unit 4CASH FLOW

Learning Objectives

Warmingup

Situational Dialogues

Dialogue 1Cash is King

Dialogue 2Cash Flow

Dialogue 3Cash Flow Management

Dialogue 4Ethics in Accounting

Professional ReadingCash Flow

Notes

Practical Exercises

Words Banks

APPENDIX IInterview English

APPENDIX IIBusiness English for Daily Use