衝出重圍 駕校校長都不知道的管理秘訣

衝出重圍 駕校校長都不知道的管理秘訣

《衝出重圍 駕校校長都不知道的管理秘訣》是一本經濟日報出版社的圖書,作者是安道利,本書對駕校經營管理進行了透徹解析

基本介紹

  • 書名:衝出重圍 駕校校長都不知道的管理秘訣
  • 作者安道利  
  • 類別:駕校經營管理
  • 出版社經濟日報出版社 
  • 出版時間:2017年1月 
  • 頁數:198 頁
  • 定價:39.8 元 
  • 開本:16 開
  • 裝幀:平裝
  • ISBN:9787519600662 
內容簡介,圖書目錄,作者簡介,

內容簡介

駕校衝出重圍關鍵在思路,作者教給你:
如何打造讓學員喜歡、仰慕的駕校
如何改變領先思路、快速轉型突圍
如何讓學員一輩子不忘給你做介紹
如何成為當地駕培市場收費定價者
如何避免駕校校長最頭疼的價格戰
為什麼99%的校長都想打造品牌駕校,卻只有1%的校長成功了?因為他們掌握了-種打造品牌的思路!
為什麼你對提高服務要求了5年還是沒有變化?別人三個月搞得槓槓的?因為他們掌握了一種“無服務”的思路!

圖書目錄

前言··········································································································································I
序一·········································································································································III
序二 為駕培正能量鼓與呼·····························································································V
第一章 駕校的春天來了!你信嗎?···············································································001
第二章 駕校申辦(或擴大規模)漏洞···········································································007
第三章 贏在團隊建設·····································································································017
第四章 向績效管理要利潤····························································································047
第五章 駕校服務的最高境界是無服務·····································································064
第六章 定價:改變駕校未來···························································································131
第七章 中小駕校如何有效避免價格戰·····································································151
第八章 黑駕校的三大“好處”·························································································176
附錄一 網際網路有關掛靠、 分校、黑駕校的帖子摘抄·········································185
附錄二 《 安道利每周妙語》摘錄··············································································187
跋一 我所知道的安道利校長······························ ··························································190
跋二 安道利, 良師益友駕培人···················································································192
跋三 安道利, 駕培界的醫者························································································194
評語··········································································································································196

作者簡介

安道利駕校校長、 行銷策劃師、自由撰稿人、駕校查驗專家。曾從事過文案策劃、行銷管理、駕校管理等行業。中國交通運輸協會駕校聯合會特聘專家。現任山東·藍翔駕校、南城駕校兩所駕校校長。他管理的駕校連續十年在當地駕培市場招生量、合格率、學員口碑三大指標均排名第一。
安道利以10年駕培管理實戰經歷及行銷策劃人、自由撰稿人等多重視角深受全國駕校校長的關注和喜愛。他提出的“ 駕校績效彌補”“駕校無需服務”“學員有錯”等獨特理論已被全國眾多駕校實施驗證。

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