《藝術設計專業"十二五"規劃教材:藝術設計專業英語》在內容選擇上，書中文章均取材於原版設計專業書籍、國外著名設計院校、設計公司及專業設計網站等。《藝術設計專業"十二五"規劃教材:藝術設計專業英語》共分為5個單元30篇文章，編寫順序依據設計史、設計理論、設計大師、設計公司、設計院校的線索展開，意圖為讀者儘可能輻射到設計學習的各個層面。
基本介紹
- 書名：藝術設計專業"十二五"規劃教材:藝術設計專業英語
- 作者：周玉基
- 出版日期：2012年10月1日
- 語種：簡體中文
- ISBN：9787565705120
- 品牌：中國傳媒大學出版社
- 外文名：Professional English of Art Design
- 出版社：中國傳媒大學出版社
- 頁數：147頁
- 開本：16
- 定價：48.00
內容簡介,圖書目錄,文摘,
內容簡介
《藝術設計專業"十二五"規劃教材:藝術設計專業英語》部分內容直接來源於國外設計院校的教學資料，目的在於最直接地讓學生為留學做好預先準備。書中每篇文章並沒有做全文翻譯，目的在於筆者不希望讀者跳過英文原文直接閱讀中文了解大意，因此選擇了部分重點辭彙和語句進行註解，以助讀者掌握文章的主要內容。
圖書目錄
Unit 1 第一單元 平面設計史 GRAPHIC DESIGN HISTORY
Lesson 1 從手寫體到印刷書體Handwriting to Printed Type
Lesson 2 文字設計的里程碑Milestones in Typography
Lesson 3 招貼設計史Poster History
Lesson 4 包浩斯The Bauhaus
Lesson 5 包浩斯的平面設計Graphic Design at the Bauhaus
Lesson 6 工業革命的衝擊The Impact of the Industrial Revolution
Unit 2 第二單元 平面設計專題 SPECIAL TOPIC&THEORY OF GRAPHIC DESIGN
Lesson 7 設計定義Design Defined
Lesson 8 設計程式Steps in the Process
Lesson 9 平面設計基礎Graphic Design Basic
Lesson 10 設計管理Design Management
Lesson 11 設計管理的重要性Why Is Design Management Important?
Lesson 12 設計產業The Business of Design
Lesson 13 設計職位Design Job
Unit 3 第三單元 著名平面設計師 GRAPHIC DESIGN MASTERS
Lesson 14 埃爾·李西茨基（俄羅斯）EI Lissitzky，Russia
Lesson 15 保羅·蘭德（美國）Paul Rand， USA
Lesson 16 福田繁雄（日本）Shigeo Fukuda， Japan
Lesson 17 彼得·貝倫斯（德國）Peter Behrens， Germany
Lesson 18 米爾頓·格拉塞（美國）Milton Glaser， USA
Unit 4 第四單元 設計公司與工作室 DESIGN FIRMS&STUDIOS
Lesson 19 空間150 Space150
Lesson 20 青蛙設計——全球創意公司Frog Design—Global Innovation Firm
Lesson 21 五角星設計Pentagram Design
Lesson 22 尋求一個設計崗位To Find a Design Job
Lesson 23 朗濤設計公司Landor
Lesson 24 蜜蜂標誌設計Logobee
Unit 5 第五單元 國外著名設計院校 FAMOUS COLLEGES OF DESIGN ABROAD
Lesson 25 中央聖馬丁藝術設計學院 Central Saint Martins College of Art and Design
Lesson 26 中央聖馬丁藝術設計學院的平面設計課程Graphic Design Courses of Central Saint Martins College of Art and Design
Lesson 27 “自由與意願”——多摩美藝術大學的理念"Freedom and Will"—The Ideology of Tama Art University
Lesson 28 羅德島設計學院Rhode Island School of Design （RISD）
Lesson 29 認證課程—一兒童書籍插畫Certificate Programs—Children's Book Illustration （CB）
Lesson 30 藝術史課程大綱Syllabus of Art History
APPENDIX—Bibliography
Lesson 1 從手寫體到印刷書體Handwriting to Printed Type
Lesson 2 文字設計的里程碑Milestones in Typography
Lesson 3 招貼設計史Poster History
Lesson 4 包浩斯The Bauhaus
Lesson 5 包浩斯的平面設計Graphic Design at the Bauhaus
Lesson 6 工業革命的衝擊The Impact of the Industrial Revolution
Unit 2 第二單元 平面設計專題 SPECIAL TOPIC&THEORY OF GRAPHIC DESIGN
Lesson 7 設計定義Design Defined
Lesson 8 設計程式Steps in the Process
Lesson 9 平面設計基礎Graphic Design Basic
Lesson 10 設計管理Design Management
Lesson 11 設計管理的重要性Why Is Design Management Important?
Lesson 12 設計產業The Business of Design
Lesson 13 設計職位Design Job
Unit 3 第三單元 著名平面設計師 GRAPHIC DESIGN MASTERS
Lesson 14 埃爾·李西茨基（俄羅斯）EI Lissitzky，Russia
Lesson 15 保羅·蘭德（美國）Paul Rand， USA
Lesson 16 福田繁雄（日本）Shigeo Fukuda， Japan
Lesson 17 彼得·貝倫斯（德國）Peter Behrens， Germany
Lesson 18 米爾頓·格拉塞（美國）Milton Glaser， USA
Unit 4 第四單元 設計公司與工作室 DESIGN FIRMS&STUDIOS
Lesson 19 空間150 Space150
Lesson 20 青蛙設計——全球創意公司Frog Design—Global Innovation Firm
Lesson 21 五角星設計Pentagram Design
Lesson 22 尋求一個設計崗位To Find a Design Job
Lesson 23 朗濤設計公司Landor
Lesson 24 蜜蜂標誌設計Logobee
Unit 5 第五單元 國外著名設計院校 FAMOUS COLLEGES OF DESIGN ABROAD
Lesson 25 中央聖馬丁藝術設計學院 Central Saint Martins College of Art and Design
Lesson 26 中央聖馬丁藝術設計學院的平面設計課程Graphic Design Courses of Central Saint Martins College of Art and Design
Lesson 27 “自由與意願”——多摩美藝術大學的理念"Freedom and Will"—The Ideology of Tama Art University
Lesson 28 羅德島設計學院Rhode Island School of Design （RISD）
Lesson 29 認證課程—一兒童書籍插畫Certificate Programs—Children's Book Illustration （CB）
Lesson 30 藝術史課程大綱Syllabus of Art History
APPENDIX—Bibliography
文摘
著作權頁：
插圖：
4. The Results
The most effective designs satisfy an unmet need in both the individual consumer and the market at large, making the results twofold.For consumers, our products provide simplepleasures and life-changing advances. For clients, we raise revenue, stimulate markets,and inspire leadership. Our success has gained wide recognition within the business and design communities, earning us top awards,significant media coverage, and an everexpanding client base.
5. The Clients
We work with top companies m every sector,from entertainment to finance, electronics to media. The industry leadership represented by this client list - including Disney, GE,HP, Microsoft, Motorola, and MTV - brings our designs to a vast audience, making an impact across a variety of markets. For us, this diversity means taking on a different audiencewith every project, tackling fresh problems and identifying new potential improvements.It means never falling into the rhythm of old work and established method.
6. The Culture
At Frog, we engage in a constant, collaborative dialogue-in meetings and at our desks, over lunch and at our afternoon coffee break-that helps us tackle the industry's toughest projects. Together, our design teams face the challenges of short timeframes and complex business problems. Individually, we are pushed to produce our best work ever. frog asks for truly fresh ideas, new and groundbreaking possibilities. This level of challenge asks us to step up, time and time again, so we are constantly developing as designers, thinkers,and individuals.
7. The Growth
Frog embraces change, a fact that has consistently positioned us at the forefront of the creative consulting field. Our capabilities have expanded beyond our industrial design roots to include software and UI design, packaging, branding,strategic planning, and in-depth business design. To accommodate these developments and the influx of new clientele, the company has more than doubled in size during the past two years alone. We have opened studios in eight locations internationally and formed a methodology to address higher-level corporate problems.
插圖：
4. The Results
The most effective designs satisfy an unmet need in both the individual consumer and the market at large, making the results twofold.For consumers, our products provide simplepleasures and life-changing advances. For clients, we raise revenue, stimulate markets,and inspire leadership. Our success has gained wide recognition within the business and design communities, earning us top awards,significant media coverage, and an everexpanding client base.
5. The Clients
We work with top companies m every sector,from entertainment to finance, electronics to media. The industry leadership represented by this client list - including Disney, GE,HP, Microsoft, Motorola, and MTV - brings our designs to a vast audience, making an impact across a variety of markets. For us, this diversity means taking on a different audiencewith every project, tackling fresh problems and identifying new potential improvements.It means never falling into the rhythm of old work and established method.
6. The Culture
At Frog, we engage in a constant, collaborative dialogue-in meetings and at our desks, over lunch and at our afternoon coffee break-that helps us tackle the industry's toughest projects. Together, our design teams face the challenges of short timeframes and complex business problems. Individually, we are pushed to produce our best work ever. frog asks for truly fresh ideas, new and groundbreaking possibilities. This level of challenge asks us to step up, time and time again, so we are constantly developing as designers, thinkers,and individuals.
7. The Growth
Frog embraces change, a fact that has consistently positioned us at the forefront of the creative consulting field. Our capabilities have expanded beyond our industrial design roots to include software and UI design, packaging, branding,strategic planning, and in-depth business design. To accommodate these developments and the influx of new clientele, the company has more than doubled in size during the past two years alone. We have opened studios in eight locations internationally and formed a methodology to address higher-level corporate problems.
