職業院校創業教育通用教材：創業套用英語

《職業院校創業教育通用教材:創業套用英語(第二冊)》是2013年中央廣播電視大學出版社出版的圖書，作者是王運華、劉海波。

基本介紹

• 書名：職業院校創業教育通用教材:創業套用英語
• 作者：王運華、劉海波
• 出版社：中央廣播電視大學出版社
• 出版時間：2013年4月1日
• 頁數：320 頁
• 定價：45.00
• 開本：16 開
• ISBN：9787304060961

編輯推薦

本系列教材是職業院校創業教育通用教材、“職業院校創業教育研究及系列教材開發工程”課題成果。編寫宗旨是“使無業者有業，使有業者樂業”，在職業院校創業教育領域是一套不可多得的好教材，可供中高職及套用本科院校的相關專業、科研單位、相關行業企業和個人使用。

內容簡介

《創業經濟套用英語》（一、二冊）採用“以學生為中心，以創業教育為主題”的編寫模式。“以創業為主題”是指選取與“培養有創業能力的人”有關的英語聽力和閱讀材料。每冊包含十個單元，第一冊涉及的主題有：教育和兼職的重要性、確立目標、團隊合作、如何抓住機遇、如何處理危機、培養企業家精神、選對創業項目、開始創業。第二冊主要圍繞創辦企業所需的知識能力為主題，如，撰寫商業計畫、尋求創業資金、人才招聘、企業管理、市場調查、質量控制、產品銷售、客戶服務、應對激烈競爭、建立品牌。

圖書目錄

Unit 1 Devise a Business Plan

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 2 Finance Your Business

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 3 Staff Recruitment and Retention

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 4 Business Management

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 5 Market Research

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 6 Quality Control

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 7 Promote Your Product

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 8 Customer Service

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 9 Deal with the Competition

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 10 Build Your Brand

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Glossary

Phrases and Expressions

References

Appendices

Ⅰ .Translation for Text

Ⅱ. Examinational Syllabus of Pretco-A

Ⅲ. Key for Exercises

Ⅳ. Affixes & Roots Lists

作者簡介

　王運華，女，福州英華職業學院教師，其研究成果有：高職院校學生英語語法學習信念的研究高職院校學生英語語法學習信念的研究淺談中國閩菜英譯 出國與就業等。