職場商務英語實訓教程

《職場商務英語實訓教程》是2011年中國水利水電出版社出版的圖書，作者是陳凱軍、陳躍華、趙迎春。

基本介紹

• 書名：職場商務英語實訓教程
• 作者：陳凱軍、陳躍華、趙迎春
• ISBN：9787508488851
• 頁數：133頁
• 出版社：中國水利水電出版社
• 出版時間：2011年9月1日
• 開本：16開

內容簡介

《職場商務英語實訓教程》教材以《職場商務英語》的商務流程為順序，對每一流程中所涉及的具體商務貿易實務進行詳細地分解，對商務實務的操作慣例進行了介紹，並列舉了具體的實際操作案例。在內容設計上，本教材根據《職場商務英語》的編排，安排了對應的24個實訓項目。在全書每一個實訓項目的實訓指導中，以模擬的“愛美麗”服裝貿易有限公司的成立以及該公司與來自於美國的Nicewear公司和來自斯里蘭卡的ABC Tradingc0.，Ltd.公司之間業務往來為線索，全書所有任務的實訓說明都是圍繞這兩個公司而展開。同時，針對每個實訓項目，我們提出了實訓目標，實訓指導和實訓任務。使用者在學習之後，可以達到訓以致用、學以致用的目的。

本教材適合高等職業院校商務英語、國際貿易、國際商務、市場行銷等專業的學生使用，也可作為涉外人員培訓教材或商務工作者自學之用。

圖書目錄

Unit One Establishment of Your Company

Item 1 Naming a Company

I. Practice Guides

II. Practice Assignments

Item 2 Designing a Company Logo

I. Practice Guides

II. Practice Assignments

Item 3 Setting-up the Company Structure

I. Practice Guides

If. Practice Assignments

Item 4 Recruiting and Applying for Sales

Representative

I. Practice Guides

II. Practice Assignments

Item 5 Delivering a Company Presentation..

I. Practice Guides

II. Practice Assignments

Unit Two Development and Reception of Customers

Item 6 On the Phone

I. Practice Guides

II. Practice Assignments

Item 7 At the Airport

I. Practice Guides

II. Pratice Assignments

Item 8 Business Dinner and Sightseeing

I. Practice Guides

II. Practice Assignments

Item 9 Business Trip Arrangements

I. Practice Guides

II. Practice Assignments

Unit Three Products Promotion

Item 10 Marketing Research

I. Practice Guides

II. Practice Assignments

Item 11 Marketing Plan

I. Practice Guides

II. Practice Assignments

Item 12 Market Targeting

I. Practice Guides

II. Practice Assignments

Item 13 Marketing Strategy

I. Practice Guides

II. Practice Assignments

Item 14 Promotion Activities

I. Practice Guides

II. Practice Assignments

Unit Four Import and Export Practice

Item 15 Attending a Trade Fair

I. Practice Guides

II. Practice Assignments

Item 16 Establishing Business Relations

I. Practice Guides

II. Practice Assignments

Item 17 Making an Enquiry

I. Practice Guides

II. Practice Assignments

Item 18 Making an Offer

I. Practice Guides

II. Practice Assignments

Item 19 Making a Counter-offer

I. Practice Guides

II. Practice Assignments

Item 20 Confirming an Order & Signing the Contract

I. Practice Guides

II. Practice Assignments

Item 21 Amending the L/C

1. Practice Guides

I1. Practice Assignments

Item 22 Arranging Insurance

1. Practice Guides

II. Practice Assignments

Item 23 Making Delivery

I. Practice Guides

I1. Practice Assignment

Item 24 Lodging and Settling the Claims