《網店美工》是2022年電子工業出版社出版的圖書，作者是彭敢、魏盈盈、高旭。
基本介紹
- 中文名：網店美工
- 作者：彭敢、魏盈盈、高旭
- 出版社：電子工業出版社
- 出版時間：2022年12月
- 頁數：202 頁
- 定價：65.0 元
- 開本：16 開
- ISBN：9787121438554
內容簡介,圖書目錄,
內容簡介
本書以 Photoshop 軟體為工具，通過 8 個項目全面、詳細地介紹了網店設計與裝修的基本方法和技巧。具體內容為：網店美工入門基礎、網店圖片設計、網店文字和圖形套用、網上店鋪裝修、頁面設計、主圖、鑽展圖片和直通車圖片的設計與製作、圖片的切片與管理及裝修服裝店鋪實例。本書實例豐富、內容翔實、操作方法簡單易學，不僅適合作為電子商務專業大中專學生的教材，還可供感興趣的讀者及相關的專業人士參考。本書附有電子資料，包括書中所有實例的源檔案及軟體操作過程的錄屏動畫，另附贈了大量的實例素材供讀者在學習中使用。
圖書目錄
項目一 網店美工入門基礎 ················.1
任務 1 網店美工的概念 ···············.2
任務引入 ················.2
知識準備 ················.2
一、了解網店美工 ················.2
二、了解網店裝修的作用 ················.3
三、網店美工圖片的檔案格式 ················.4
任務總結 ················.5
任務 2 網店美工的配色 ···············.5
任務引入 ················.5
知識準備 ················.5
一、色彩的基礎知識 ················.5
二、色彩搭配的技巧 ················.7
任務總結 ················.9
任務 3 商品拍攝 ···············.9
任務引入 ················.9
知識準備 ················.9
一、選擇攝影器材 ················.9
二、攝影技巧 ················.10
三、攝影中的基本構圖 ···············.11
任務總結 ················.12
項目總結 ················.12
項目實戰 ················.12
實戰 繪製化妝品海報 ···············.12
項目二 網店圖片設計 ················.18
任務 1 初識 Photoshop ···············.19
任務引入 ················.19
知識準備 ················.19
一、新建與打開圖片 ················.19
二、查看商品圖片細節 ···············.22
三、為商品添加注釋信息 ················.25
四、網店裝修圖片的保存 ················.26
任務總結 ················.28
任務 2 圖片調色 ···············.28
任務引入 ················.28
知識準備 ················.28
一、調整偏色的商品圖片 ················.29
二、調整圖片的對比度 ···············.30
三、調整曝光不足的圖片 ················.31
四、自由更改圖片中的顏色 ···············.33
任務總結 ················.34
任務 3 圖片修飾 ···············.34
任務引入 ················.34
知識準備 ················.34
一、調整圖片尺寸 ···············.34
二、網店圖片的摳圖技巧 ················.37
三、網店圖片的瑕疵修復 ················.45
任務總結 ················.47
項目總結 ················.47
項目實戰 ················.48
實戰 汽車變色 ···············.48
項目三 網店文字和圖形套用 ················.49
任務 1 文字的基礎設計 ···············.50
任務引入 ················.50
知識準備 ················.50
任務總結 ················.55
任務 2 特效字 ················.55
任務引入 ················.55
知識準備 ················.56
一、玉雕文字 ················.56
二、光芒字 ···············.58
三、透視字 ···············.60
四、立體字 ···············.62
任務總結 ················.67
任務 3 圖形的套用 ················.67
任務引入 ················.67
知識準備 ················.67
一、在商品圖片中繪製規則圖形 ················.68
二、在商品圖片中繪製不規則圖形 ···············.69
任務總結 ················.71
項目總結 ················.71
項目實戰 ················.71
實戰 製作水晶透明文字 ················.71
項目四 網上店鋪裝修 ················.75
任務 1 設計店標 ···············.76
任務引入 ················.76
知識準備 ················.76
任務總結 ················.76
任務 2 設計店招與導航 ···············.77
任務引入 ················.77
知識準備 ················.77
一、設計店招 ················.77
二、設計導航 ················.84
任務總結 ················.97
任務 3 設計模板 ···············.97
任務引入 ················.97
知識準備 ················.98
一、模板的管理 ···············.98
二、模組的設定 ················.100
任務總結 ···············.101
項目總結 ···············.101
項目實戰 ···············.101
實戰 製作化妝品導航條 ···············.101
項目五 頁面設計 ················.104
任務 1 網店首頁的設計 ···············.105
任務引入 ················.105
知識準備 ················.105
一、網店首頁概述 ···············.105
二、輪播海報 ················.106
三、歡迎模組 ················.107
四、促銷廣告 ···············.114
五、收藏區與客服區 ···············.119
任務總結 ················.128
任務 2 商品詳情頁的設計 ················.128
任務引入 ················.128
知識準備 ················.128
一、商品詳情頁概述 ················.129
二、商品詳情頁的製作 ···············.129
任務總結 ················.136
項目總結 ················.136
項目實戰 ················.137
實戰 製作金飾的商品描述 ···············.137
項目六 主圖、鑽展圖片和直通車圖片的設計與製作 ················.140
任務 1 主圖的設計與製作 ················.141
任務引入 ················.141
知識準備 ················.141
一、主圖的設計要點 ················.141
二、主圖的製作 ···············.141
任務總結 ················.150
任務 2 鑽展圖片的設計與製作 ················.150
任務引入 ················.150
知識準備 ················.150
一、鑽展圖片的設計原則 ················.150
二、鑽展圖片的製作 ················.151
任務總結 ················.158
任務 3 直通車圖片的設計與製作 ················.159
任務引入 ···············.159
知識準備 ···············.159
一、直通車圖片的設計原則 ················.159
二、直通車圖片的製作 ················.160
任務總結 ···············.168
項目總結 ···············.168
項目實戰 ···············.169
實戰 製作涼拖直通車 ················.169
項目七 圖片的切片與管理 ················.171
任務 1 圖片切片 ················.172
任務引入 ···············.172
知識準備 ···············.172
一、創建切片 ···············.172
二、設定切片選項 ················.174
任務總結 ···············.176
任務 2 素材中心 ················.177
任務引入 ···············.177
知識準備 ···············.177
一、素材中心概述 ················.177
二、素材中心的功能 ···············.178
任務總結 ···············.183
項目總結 ···············.184
項目實戰 ···············.184
實戰 還原素材圖片 ···············.184
項目八 裝修服裝店鋪實例 ················.186
一、設計店招和導航 ···············.186
二、設計歡迎模組 ················.188
三、設計客服區 ················.191
四、設計商品詳情 ················.192
五、售後服務區 ················.195
