《綜合商務英語》的整體教學目標是培養學習者的商務英語綜合套用能力，包括英語語言知識和套用能力，商務知識、理論和套用能力，職場適應與發展能力以及綜合運用各種知識、技能和策略解決商務場景實際問題的能力。
基本介紹
- 書名：綜合商務英語
- 作者：李玉香 陳夏南
- 出版日期：2014年8月1日
- 語種：簡體中文, 英語
- 品牌：同濟大學出版社
- 外文名：Integrated Business English
- 出版社：同濟大學出版社
- 頁數：376頁
- 開本：16
內容簡介,圖書目錄,
內容簡介
《綜合商務英語》內容的選取圍繞話題展開，話題的選取指導線為學生“走出校門一走上社會一走進公司和商務場景一從公司低層走向高層—自主創業—國際商務競爭”層層成長曆程中所需要的知識、理論、技能和策略。
圖書目錄
Part One Business Communication Skills
商務溝通技能
Unit1 Oral Presentation口頭報告
Learrung Objectives學習目標/2
Speaking Activities口語活動/2
A Tips of Public Speaking公共演講技巧/2
B Steps of Oral Presentation口頭報告步驟/3
Listening Activities聽力活動/3
A.How to Overcome Stage Fright如何克服怯場/3
B A Company Jdentity Presentation 一場公司形象報告/3
Skill—Building Strategies：Business Presentation技能建構策略：商務演講/5
The Three—Step Process for Developing Oral Presentations/5
Classic Presentation Structure/6
Composing Your Presentation/6
Delivery and Style/7
Presentation Assessment Form/8
Handling Questions Responsively，9
Oral Functions Bank口語實用句型/10
Business English Actvities商務英語活動/12
Practical Business Writing：Business Letter Introduction
實用商務寫作：商務信函介紹/14
Notes注釋/24
Unit 2 Communicating and Networking交流與聯絡
Learning Objectives學習目標/26
Speaking Activities口語活動/26
A Talking About Communication談論交流/26
B.What Is Socializing？何謂社交？/27
Listening Aativties聽力活動/28
A Small Talks閒聊/28
B Five Tips on Social Networking for Business
網路社交商務五種技巧/29
Skill—Building Strategies：Communicating and Networking
技能建構策略：交流與聯絡/30
Comnnuucation and Career Success/30
Effective Communication/31
Using Technologies to Improve Business Communication/35
Fundamentals of Social Networking/37
Three Emerging Trends/42
How to Use Facebook for Business/43
Oral Functions Bank口語實用句型/43
Business English Activities商務英語活動/46
Practical Business Writing：Job Application Letters
實用商務寫作：工作應聘函/50
Notes注釋/51
Unit 3 Job Interview工作面試
Leanung Objectives學習目標/55
Speaking Acthlities口語活動/55
A Tips for Acing the Job Interview工作面試取勝技巧/55
B Is This a Good Candidate for the Job？這個應聘人合適嗎？/55
Listening Activities聽力活動/56
A.An Extract of a Job Interview工作面試情景片斷/56
B Unforgettable Interview Experience難忘的面試經歷/57
Skill—Building Strategies：Job Interview
技能建構策略：工作面試/57
Interview Concept/57
Interviewer Preparation/58
Interview Structure/60
Interviewer Goals and Expectations/62
Strategies in Answering Interview Questions/63
Oral Functions Bank口語實用句型/64
Business English Activities商務英語活動/66
Practical Business Writing：Resume
實用商務寫作：簡歷/68
Notes注釋/76
Unit 4 Business Meeting商務會議
Leanung Objectives學習目標/78
Speaking Activities口語活動/78
A Tips for Business Meeting商務會議技巧/
B.What Are Business Meeting Etiquettes？何謂商務會議禮儀？/80
Listening Activities聽力活動/82
A.Managing the Discussion掌控討論/82
B.A Pitch Session on Exporting to the UAE出口阿聯推銷會議/83
Skill—Building Strategies：Business Meeting
技能建構策略：商務會議/83
Basic Features of Business Meetings/83
Scheduling a Business Meeting with a Meeting Agenda/85
Running an Effective Business Meeting/87
Business Meeting Minutes/89
Oral Functions Bank口語實用句型/91
Business English Activities商務英語活動/92
Practical Business Writing：lnvitation Letters
實用商務寫作：邀請函/96
Notes注釋/100
Unit 5 Business Negotiation商務談判
Learning Objectives學習目標/101
Spealang Activities口語活動/101
A Talk About Productive Business Negotiations富有成效的商務談判/101
B.Negotiation Role—Playing談判角色扮演/102
Listening Activities聽力活動/102
A.Your Price Is on the High Side您的價格偏高/102
B A Salary Negotiation工資談判/103
Skill—Building Strategies：Business Negotiation
技能建構策略：商務談判/103
Why Negotiate？/103
The Four Phases of Negotiation/105
Concession Guidelines/110
Negotiation Tactics
Character Traits for Negotiators/114
Some Styles in Business Negotiations/116
Oral Functions Bank口語實用句型/119
Business English Activities商務英語活動/122
Practical Business Writing：Letters of Recommendation
實用商務寫作：推薦信/123
Notes注釋/127
Unit 6 Case Analysis Approach案例分析方法
Leaming Objectives學習目標/130
Speaking Activities口語活動/130
A Steps in Problem Solving and Decision Making問題解決和決策步驟/130
B Brain Storming Techniques頭腦風暴技巧/131
Listening Actvities聽力活動/132
A The Value of Cases in a Course課程中案例的價值/132
B A Case Problem in Business Ethics 一個商業倫理問題案例/133
Skill—Building Strategies：Case Analysis Approach
技能建構策略：案例分析方法/134
What Is a Case Study？/134
Three Fhnctional Purposes of Cases/134
The Case Methodas a Learning Tool/135
How to Do a Case Study/138
How to Analyze a Case in Details/140
A General Structure of the Written Report/144
Oral Functions Bank口語實用句型/144
Business English Activities商務英語活動/152
Practical Business Writing： Letters of Complaints
實用商務寫作：投訴函/155
Notes注釋/159
……
Part Two Business Theories and Applications
商務理論與套用
Appendix附錄：常見商務英語考試簡介/356
References參考文獻/372
商務溝通技能
Unit1 Oral Presentation口頭報告
Learrung Objectives學習目標/2
Speaking Activities口語活動/2
A Tips of Public Speaking公共演講技巧/2
B Steps of Oral Presentation口頭報告步驟/3
Listening Activities聽力活動/3
A.How to Overcome Stage Fright如何克服怯場/3
B A Company Jdentity Presentation 一場公司形象報告/3
Skill—Building Strategies：Business Presentation技能建構策略：商務演講/5
The Three—Step Process for Developing Oral Presentations/5
Classic Presentation Structure/6
Composing Your Presentation/6
Delivery and Style/7
Presentation Assessment Form/8
Handling Questions Responsively，9
Oral Functions Bank口語實用句型/10
Business English Actvities商務英語活動/12
Practical Business Writing：Business Letter Introduction
實用商務寫作：商務信函介紹/14
Notes注釋/24
Unit 2 Communicating and Networking交流與聯絡
Learning Objectives學習目標/26
Speaking Activities口語活動/26
A Talking About Communication談論交流/26
B.What Is Socializing？何謂社交？/27
Listening Aativties聽力活動/28
A Small Talks閒聊/28
B Five Tips on Social Networking for Business
網路社交商務五種技巧/29
Skill—Building Strategies：Communicating and Networking
技能建構策略：交流與聯絡/30
Comnnuucation and Career Success/30
Effective Communication/31
Using Technologies to Improve Business Communication/35
Fundamentals of Social Networking/37
Three Emerging Trends/42
How to Use Facebook for Business/43
Oral Functions Bank口語實用句型/43
Business English Activities商務英語活動/46
Practical Business Writing：Job Application Letters
實用商務寫作：工作應聘函/50
Notes注釋/51
Unit 3 Job Interview工作面試
Leanung Objectives學習目標/55
Speaking Acthlities口語活動/55
A Tips for Acing the Job Interview工作面試取勝技巧/55
B Is This a Good Candidate for the Job？這個應聘人合適嗎？/55
Listening Activities聽力活動/56
A.An Extract of a Job Interview工作面試情景片斷/56
B Unforgettable Interview Experience難忘的面試經歷/57
Skill—Building Strategies：Job Interview
技能建構策略：工作面試/57
Interview Concept/57
Interviewer Preparation/58
Interview Structure/60
Interviewer Goals and Expectations/62
Strategies in Answering Interview Questions/63
Oral Functions Bank口語實用句型/64
Business English Activities商務英語活動/66
Practical Business Writing：Resume
實用商務寫作：簡歷/68
Notes注釋/76
Unit 4 Business Meeting商務會議
Leanung Objectives學習目標/78
Speaking Activities口語活動/78
A Tips for Business Meeting商務會議技巧/
B.What Are Business Meeting Etiquettes？何謂商務會議禮儀？/80
Listening Activities聽力活動/82
A.Managing the Discussion掌控討論/82
B.A Pitch Session on Exporting to the UAE出口阿聯推銷會議/83
Skill—Building Strategies：Business Meeting
技能建構策略：商務會議/83
Basic Features of Business Meetings/83
Scheduling a Business Meeting with a Meeting Agenda/85
Running an Effective Business Meeting/87
Business Meeting Minutes/89
Oral Functions Bank口語實用句型/91
Business English Activities商務英語活動/92
Practical Business Writing：lnvitation Letters
實用商務寫作：邀請函/96
Notes注釋/100
Unit 5 Business Negotiation商務談判
Learning Objectives學習目標/101
Spealang Activities口語活動/101
A Talk About Productive Business Negotiations富有成效的商務談判/101
B.Negotiation Role—Playing談判角色扮演/102
Listening Activities聽力活動/102
A.Your Price Is on the High Side您的價格偏高/102
B A Salary Negotiation工資談判/103
Skill—Building Strategies：Business Negotiation
技能建構策略：商務談判/103
Why Negotiate？/103
The Four Phases of Negotiation/105
Concession Guidelines/110
Negotiation Tactics
Character Traits for Negotiators/114
Some Styles in Business Negotiations/116
Oral Functions Bank口語實用句型/119
Business English Activities商務英語活動/122
Practical Business Writing：Letters of Recommendation
實用商務寫作：推薦信/123
Notes注釋/127
Unit 6 Case Analysis Approach案例分析方法
Leaming Objectives學習目標/130
Speaking Activities口語活動/130
A Steps in Problem Solving and Decision Making問題解決和決策步驟/130
B Brain Storming Techniques頭腦風暴技巧/131
Listening Actvities聽力活動/132
A The Value of Cases in a Course課程中案例的價值/132
B A Case Problem in Business Ethics 一個商業倫理問題案例/133
Skill—Building Strategies：Case Analysis Approach
技能建構策略：案例分析方法/134
What Is a Case Study？/134
Three Fhnctional Purposes of Cases/134
The Case Methodas a Learning Tool/135
How to Do a Case Study/138
How to Analyze a Case in Details/140
A General Structure of the Written Report/144
Oral Functions Bank口語實用句型/144
Business English Activities商務英語活動/152
Practical Business Writing： Letters of Complaints
實用商務寫作：投訴函/155
Notes注釋/159
……
Part Two Business Theories and Applications
商務理論與套用
Appendix附錄：常見商務英語考試簡介/356
References參考文獻/372
