《商務英語(綜合業務)》詳述了21世紀如何制定與實施企業國際戰略，內容涵蓋了國際商務調研及進入市場方式抉擇的項目可行性研究。進出口理論和實務操作、國際金融業務、跨國公司業務、國際行銷、國際信貸與招標、國際技術貿易、國際服務貿易、電子商務、國際經濟法、國際商務組織等相關業務知識。每章後附有啟發性問題、案例及大量商務英語練習。
基本介紹
- 書名：商務英語:綜合業務
- 作者：王學成
- 出版日期：2004年1月1日
- 語種：簡體中文, 英語
- ISBN：7801812778
- 外文名：Business English Comprehensive Business
- 出版社：中國商務出版社
- 頁數：702頁
- 開本：16
媒體推薦,圖書目錄,
媒體推薦
書評
.
.
圖書目錄
CHAPTER I INTERNATIONAL STRATEGIES
SECTION I THE ROLES OF STRATEGY
SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY
SECTION III INTERNATIONAL STRATEGY FORMULATION
SECTION IV STRATEGY IMPLEMENTATION
SECTION V INTERNATIONAL STRATEGIES AND MANAG~
CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES
SECTION I INTERNATIONAL BUSINESS ENVIRONMENT
SECTION II INTERNATIONAL BUSINESS RESEARCH
SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY
CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY
SECTION I PROJECT BACKGROUND AND OBJECTIVES
SECTION II MARKET ANALYSIS AND PROJECT SCALE
SECTION III PROJECT SITE SELECTION
SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM
SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT
SECTION VI PROJECT IMPLEMENTATION SCHEDULE
SECTION VII INVESTMENT ESTIMATION
SECTION VII FINANCING PLANNING
SECTION IX FINANCIAL ANALYSIS
SECTION X ECONOMIC ANALYSIS
SECTION Xl SOCIAL ASSESSMENT
SECTION Xll RISK ANALYSIS
SECTION Xlll CONCLUSION AND RECOMMENDATION
CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)
SECTION I INTERNATIONAL TRADE THEORIES
SECTION II EXPORT AND IMPORT PROCEDURE
SECTION III TRADE TERMS
CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)
SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION
SECTION II PAYMENT OF INTERNATIONAL TRADE
CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS
SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE
SECTION II FOREIGN EXCHANGE TRANSACTIONS
SECTION III INTERNATIONAL FINANCIAL MARKETS
SECTION IV INTERNATIONAL TRACE FINANCING
CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES
SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES
SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES
SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES
SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES
SECTION V HUMAN RESOURCE MANAGEMENT IN MNES
CHAPTER VIII MARKETING STRATEGIES (PART ONE)
CHAPTER IX MARKETING STRATEGIES (PART TWO)
CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING
CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES
CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE
CHAPTER XlII INTERNATIONAL TRADE IN SERVICES
CHAPTER XIV ELECTRONIC COMMERCE
CHAPTER XV INTERNATIONAL BUSINESS LAW
CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS
AND FREE TRADE ZONES
SECTION I THE ROLES OF STRATEGY
SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY
SECTION III INTERNATIONAL STRATEGY FORMULATION
SECTION IV STRATEGY IMPLEMENTATION
SECTION V INTERNATIONAL STRATEGIES AND MANAG~
CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES
SECTION I INTERNATIONAL BUSINESS ENVIRONMENT
SECTION II INTERNATIONAL BUSINESS RESEARCH
SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY
CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY
SECTION I PROJECT BACKGROUND AND OBJECTIVES
SECTION II MARKET ANALYSIS AND PROJECT SCALE
SECTION III PROJECT SITE SELECTION
SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM
SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT
SECTION VI PROJECT IMPLEMENTATION SCHEDULE
SECTION VII INVESTMENT ESTIMATION
SECTION VII FINANCING PLANNING
SECTION IX FINANCIAL ANALYSIS
SECTION X ECONOMIC ANALYSIS
SECTION Xl SOCIAL ASSESSMENT
SECTION Xll RISK ANALYSIS
SECTION Xlll CONCLUSION AND RECOMMENDATION
CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)
SECTION I INTERNATIONAL TRADE THEORIES
SECTION II EXPORT AND IMPORT PROCEDURE
SECTION III TRADE TERMS
CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)
SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION
SECTION II PAYMENT OF INTERNATIONAL TRADE
CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS
SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE
SECTION II FOREIGN EXCHANGE TRANSACTIONS
SECTION III INTERNATIONAL FINANCIAL MARKETS
SECTION IV INTERNATIONAL TRACE FINANCING
CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES
SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES
SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES
SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES
SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES
SECTION V HUMAN RESOURCE MANAGEMENT IN MNES
CHAPTER VIII MARKETING STRATEGIES (PART ONE)
CHAPTER IX MARKETING STRATEGIES (PART TWO)
CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING
CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES
CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE
CHAPTER XlII INTERNATIONAL TRADE IN SERVICES
CHAPTER XIV ELECTRONIC COMMERCE
CHAPTER XV INTERNATIONAL BUSINESS LAW
CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS
AND FREE TRADE ZONES
