管理溝通雙語教程

《管理溝通雙語教程》是2014年清華大學出版社出版的圖書。

基本介紹

• 書名：管理溝通雙語教程
• ISBN：9787302366713
• 定價：42.8元
• 出版社：清華大學出版社
• 出版時間：2014-9-2
• 裝幀：平裝

圖書簡介

管理溝通是一門實踐性很強的課程。本書將管理溝通的理論知識與基本技能緊密結合，在理論闡述的基礎上注重提升讀者的實際操作能力。本書內容涵蓋四大模組：一、管理溝通基礎，在提出基本概念的基礎上，闡述有效溝通的原理、溝通策略的選擇；二、個人溝通技能，探討傾聽和面談技能、口頭溝通中的演講與視覺輔助手段、筆頭溝通中的商務信函寫作；三、組織溝通技能，介紹組織內部和外部溝通、會議組織與溝通；四、管理溝通專題，包括非言語溝通、跨文化溝通以及衝突溝通等。

目錄

目錄

Chapter1IntroductiontoManagementCommunication 1

Introduction 1

Section1:DefiningCommunication 1

1.Communication 1

2.ManagementCommunication 2

3.ImportanceofCommunicationinanOrganization 4

Section2:CommunicationProcess 5

1.CommunicationProcess 5

2.MeansofCommunication 7

Section3:CommunicationFlowsinanOrganization 11

1.TheLevelsofCommunication 12

2.CommunicationFlowinOrganizations 14

Section4:CommunicationBarriers 16

1.CommunicationBarriers 16

2.OvercomingCommunicationBarriers 19

PartOne:CaseStudy 22

PartTwo:ClassPractice 23

PartThree:DiscussionQuestions 23

PartFour:FurtherReading 23

Reference 25

Chapter2CommunicationStrategy 27

Introduction 27

Section1:CommunicatorStrategy 27

1.WhatisYourObjective? 27

2.WhatCommunicationStyledoYouChoose? 29

3.WhatisYourCredibility? 31

Section2:AudienceStrategy 32

1.WhoareThey? 32

2.WhatdoTheyKnowandExpect? 34

3.WhatdoTheyFeel? 35

4.HowCanYouMotivateThem? 37

Section3:MessageStrategy 40

1.EmphasizeYourConclusion 40

2.OrganizeYourMessage 42

Section4:ChannelChoiceStrategy 44

1.WrittenChannels 46

2.Oral-onlyChannels 47

3.BlendedChannels 48

Section5:CultureStrategy 49

PartOne:CaseStudy 53

PartTwo:ClassPractice 54

PartThree:DiscussionQuestions 54

PartFour:FurtherReading 55

Reference 59

Chapter3ListeningandFeedback 61

Introduction 61

Section1:DefiningListening 62

1.TobeaGoodListenerisnotEasy 62

2.DefiningListening 63

3.ListeningisaProcess 65

Section2:BarriersofListening 69

1.BarriersofListening 69

2.TenWorstListeningHabits 74

Section3:EffectiveListening 76

1.EffectiveListening 76

2.SuggestionforEffectiveListening 79

Section4:FeedbackinListening 81

1.PowerofFeedback 81

2.VitalComponentstotheFeedback 82

3.GivingandReceivingFeedback 84

PartOne:CaseStudy 87

PartTwo:ClassPractice 88

PartThree:DiscussionQuestions 89

PartFour:FurtherReading 89

Reference 90

Chapter4Speaking 92

Introduction 92

Section1:DefiningSpeaking 92

1.PeopleOftenFearBeforeMakingPresentations 92

2.HowtoOvercometheFears 93

3.TheProcessofSpeaking 94

4.ElementsofSpeaking 95

5.PurposesforSpeaking 96

Section2:HowtoStructureSpeaking 97

1.PreparingWhattoSay 98

2.PreparingYourNotes 102

3.QuestionsandAnswers 103

4.OtherSpeakingSituations 107

Section3:SkillsofEffectiveSpeaking 112

1.DoSpeakup.Don’tMumble 112

2.DobeBrief.Don’tTalkonandonaboutYourPoints 114

3.DoLookatYourListeners.Don’tAvoidLookingatYourListeners 115

4.DoOrganizeYourPoints.Don’tRamble 116

5.DoUseVisualAidsWhenAppropriate.Don’tRelyOnlyonSpeaking 117

6.DoUseNaturalGestures.Don’tbeStiff 118

7.DoMaintainaComfortablePace.Don’tRushorDawdle 120

8.DoVaryYourVolume,Pitch,andTone.Don’tTalkwithoutShowingEmotion

orExpression 120

9.DoUsePausesEffectively.Don’tStopandStart 120

10.DoListen.Don’tIgnoreYourListeners’GesturesorComments 121

PartOne:CaseStudy 124

PartTwo:ClassPractice 124

PartThree:DiscussionQuestions 125

PartFour:FurtherReading 125

Reference 138

Chapter5Negotiation 139

Introduction 139

Section1:DefiningNegotiation 139

1.WhatisNegotiation? 139

2.BargainandNegotiation 140

3.CharactersofNegotiation 142

4.StagesofNegotiation 143

Section2:ThePrincipleofNegotiation 145

1.TheHistoryandDevelopmentofPrincipledNegotiation 146

2.PrincipledNegotiation 147

Section3:NegotiationStrategy 150

1.TheSystemforNegotiationGoal 151

2.FourCommonStrategies 152

3.CharacteristicsofDifferentEngagementStrategies 154

Section4:TheSkillsofSuccessfulNegotiation 157

1.PreparingforaSuccessfulNegotiation 157

2.StyleisCritical 158

3.EmotionisImportant 158

4.FindingaFairCompromise 158

5.NegotiatingSuccessfully 159

6.SixCommonPitfallstoAvoid 160

PartOne:CaseStudy 164

PartTwo:ClassPractice 165

PartThree:DiscussionQuestions 165

PartFour:FurtherReading 165

Reference 167

Chapter6Interview 168

Introduction 168

Section1:DefiningInterview 168

1.WhatisInterview? 169

2.InterviewStyles 169

Section2:JobInterview 173

1.BeforeInterview 173

2.DuringInterview 179

3.AfterInterview 181

Section3:SkillsofSuccessfulInterview 183

1.MannersofInterview 183

2.AnswerSkills 184

PartOne:CaseStudy 187

PartTwo:ClassPractice 188

PartThree:DiscussionQuestions 188

PartFour:FurtherReading 189

Reference 192

Chapter7Writing 193

Introduction 193

Section1:DefiningWriting 193

1.WhatisWriting? 194

2.WritingTypes 194

3.WritingProcess 196

Section2:PrinciplesofWriting 199

Section3:SkillsofWriting 202

Section4:BusinessLetters 207

1.WhatisaBusinessLetter? 207

2.TypesofBusinessLetter 208

3.HowtoWriteaBusinessLetter 209

PartOne:CaseStudy 213

PartTwo:ClassPractice 214

PartThree:DiscussionQuestions 214

PartFour:FurtherReading 215

Reference 217

Chapter8OrganizationalCommunication 218

Introduction 218

Section1:DefiningOrganizationalCommunication 218

1.HistoricalTrendsandtheIncreasingImportanceofOrganizational

Communication 220

2.TheoreticalPerspectives 221

3.KeyFunctionsofOrganizationalCommunication 224

Section2:InternalOrganizationalCommunication 226

1.BenefitsofInternalCommunication 226

2.CommonCausesofProblemsinInternalCommunications 226

3.KeyPrinciplestoEffectiveInternalOrganizationalCommunications 228

4.KeyDistinctionstoSupportEffectiveInternalCommunications 229

Section3:ExternalOrganizationalCommunication 237

1.PublicRelations 237

2.MediaRelations 243

3.ReputationManagement 246

Section4:MakingSuccessfulOrganizationalCommunication 249

CommunicationStrategies,Systems,andSkills 249

PartOne:CaseStudy 255

PartTwo:ClassPractice 256

PartThree:DiscussionQuestions 256

PartFour:FurtherReading 256

Reference 259

Chapter9Meeting 260

Introduction 260

Section1:DefiningMeeting 260

Section2:WhenandHowtoOrganizeaMeeting 262

1.WhentoCallaMeeting? 262

2.HowtoOrganizeaMeeting 263

Section3:SkillsofOrganizingMeeting 271

1.ChosetheSuitableMeetingStyle 271

2.SomeUsefulMeetingTips 272

PartOne:CaseStudy 280

PartTwo:ClassPractice 282

PartThree:DiscussionQuestions 282

PartFour:FurtherReading 282

Reference 283

Chapter10NonverbalCommunication 284

Introduction 284

Section1:DefiningNonverbalCommunication 285

1.WhatisNon-verbalCommunication? 285

2.TheRelationbetweenVerbalandNonverbalCommunication 287

Section2:FunctionofNonverbalCommunication 288

Section3:TypesofNon-verbalCommunication 289

Section4:UseNonverbalCommunicationSuccessfully 296

PartOne:CaseStudy 299

PartTwo:ClassPractice 300

PartThree:DiscussionQuestions 301

PartFour:FurtherReading 301

Reference 304

Chapter11Cross-culturalCommunication 305

Introduction 305

Section1:DefiningCross-culturalCommunication 306

1.WhatisaCulture? 306

2.WhatisaCommunication? 306

3.WhatisaCross-culturalCommunication? 307

Section2:FunctionsofCross-culturalCommunication 308

Section3:BarriersofCross-culturalCommunication 310

1.PhysicalBarriers 310

2.EmotionalBarriers 311

3.PerceptualBarriers 312

4.CulturalBarriers 312

5.LanguageBarriers 313

6.GenderBarriers 313

Section4:StrategyofCross-culturalCommunication 314

1.KnowYourselfandYourOwnCulturalContext 315

2.KnowYourAudienceandMatchtheMessagetoTheirCommunication

NeedsandStyles 316

3.RespectEnglishLanguageBarriers 317

4.BeMindfuloftheWholeMessageyouareSending 318

5.RespectYourAudienceandSuspendJudgment 318

6.UseActiveListeningandCheckforUnderstanding 319

7.ActAuthentically 320

8.Don’tSpringSurprises 321

PartOne:CaseStudy 323

PartTwo:ClassPractice 323

PartThree:DiscussionQuestions 324

PartFour:FurtherReading 324

Reference 324

Chapter12ConflictManagementAndCommunication 326

Introduction 326

Section1:DefiningConflict 327

1.ADefinitionofConflict 327

2.TransitionsinConflictViews 328

3.ClassificationofConflicts 331

4.SourcesofConflictinOrganizations 334

Section2:AnalysisofConflictProcess 336

Section3:StrategiesandTechniquesofConflictManagement 345

1.ADefinitionofConflictManagement 345

2.StepstoManageConflict 346

3.StrategiesofConflictManagement 347

4.TechniquesofConflictManagement 349

PartOne:CaseStudy 359

PartTwo:ClassPractice 360

PartThree:DiscussionQuestions 361

PartFour:FurtherReading 361

Reference 363

管理溝通雙語教程

目錄