《管理溝通指南--有效商務寫作與交談（第四版）》是1998年清華大學出版社出版的圖書，作者是瑪麗·蒙特。
基本介紹
- 書名：管理溝通指南--有效商務寫作與交談
- 作者：(美)瑪麗·蒙特(Mary Munter)
- ISBN：9787302031222
- 頁數：203
- 定價：14.0元
- 出版社：清華大學出版社
- 出版時間：1998年8月
- 裝幀：平裝
編輯推薦,內容簡介,目錄,
編輯推薦
本書涵蓋了管理人員有效溝通所需的全部內容，它簡短、實用、易懂，是工商管理碩士的好教材，是企業、公司的管理人員的參考書。
內容簡介
本書涵蓋了管理人員有效溝通所需的全部內容，它簡短、實用、易懂，是工商管理碩士的好教材，是企業、公司的管理人員的參考書。
本書內容共分四部分。第一部分溝通策略，主要分析溝通策略、聽眾策略、信息策略、渠道策略、文化策略；第二部分講述提高寫作技巧，解決商務寫作中巨觀與微觀問題的恰當處理；第三部分講述口頭溝通的技巧，側重於口頭語言的表述、專題介紹、問答過程、組織會議及小組討論等問題。同時討論如何進行預先準備，視覺工具的運用，非語言性表述和傾聽技巧；第四部分是實用的附最，它包括寫作格式、辭彙選擇、無偏見語言、語法和標點符號的運用。
目錄
Contents
INTRODUCTION
1 COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
2 WRITING:
THE PROCESS
Composing Efficiently
Dealing with Writing Problems
3 WRITING:
MACRO ISSUES
Document Design
Coherence and Emphasis
Effective Paragraphs
4 WRITING:
MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
5 SPEAKING:
VERBAL STRUCTURE
TelL/Sell Presentations
Questions and Answers
Consult/Join Meetings
Group Collaborations
Special Speaking Situations
6 SPEAKING:
VISUALAIDS
Designing the Presentation as a Whole
Designing Each Individual Chart
Choosing Visual Aid Equipment
Using Visual Aids Effectively
SPEAKING:
NONVERBAL SKILLS
Nonverbal "Sending": Delivery Skills
Nonverbal "Receiving": Listening Skills
Speaking Checklists
APPENDIX A
Formats for Memos, Reports, and Letters 1
APPENDIX B
Correct Words
APPENDIX C
Unbiased Language
APPENDIX D
Grammar and Usage
APPENDIX E
Punctuation
BIBLIOGRAPHY
INDEX
INTRODUCTION
1 COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
2 WRITING:
THE PROCESS
Composing Efficiently
Dealing with Writing Problems
3 WRITING:
MACRO ISSUES
Document Design
Coherence and Emphasis
Effective Paragraphs
4 WRITING:
MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
5 SPEAKING:
VERBAL STRUCTURE
TelL/Sell Presentations
Questions and Answers
Consult/Join Meetings
Group Collaborations
Special Speaking Situations
6 SPEAKING:
VISUALAIDS
Designing the Presentation as a Whole
Designing Each Individual Chart
Choosing Visual Aid Equipment
Using Visual Aids Effectively
SPEAKING:
NONVERBAL SKILLS
Nonverbal "Sending": Delivery Skills
Nonverbal "Receiving": Listening Skills
Speaking Checklists
APPENDIX A
Formats for Memos, Reports, and Letters 1
APPENDIX B
Correct Words
APPENDIX C
Unbiased Language
APPENDIX D
Grammar and Usage
APPENDIX E
Punctuation
BIBLIOGRAPHY
INDEX
