李宏(東華大學工商管理學院教師)

教育背景

期刊論文

Li, H, & Li, W. (2017). A review and outlook of social media fatigue. Information Science.
Li, H., & Yang, S. (2016). Brand intention dynamic framework: New development of brand relationship research. Enterprise Economy, (5): 47-52.
Li, H., & Su, S. (2016). Explicit measurement and analysis of brand stereotype of domestic infant milk powder. Knowledge Economy, (5): 70-70.
Li, H., & Wang, Y. (2016). Consumer’s confusion about domestic infant milk powder brands, Market Weekly.
Li, H., & Zhou, L. (2013). Quantitative distribution and presentation of online reviews of e-commerce websites in China. E-commerce, (1):19-20.
Li, H., & Zhang, C. (2013). Content analysis of negative comments based on e-commerce websites in China. E-commerce, (7): 12-13.
Shen, L., Li, H., & Du, Q. (2012). International fashion marketing training model based on network platform. Textile and Clothing, 27(3): 217-219.