李伯瑩，博士，諾丁漢大學商學院（中國）市場行銷助理教授，學院高級導師。
基本介紹
人物經歷,教育經歷,工作經歷,學術成果,期刊文章,著書章節,報告,會議文章,
人物經歷
教育經歷
李伯瑩曾是寧波諾丁漢大學亞太研究所、諾丁漢大學商學院的博士生。作為一個多學科的研究人員，她的博士項目結合商學院的理論, 以及計算機科學方法。旨在探索網路因素，內容特徵和社區特性在網路信息傳播中的作用。她使用社會關係分析法、情感分析法和機器學習技術。 她的研究興趣主要集中在中國範圍內的線上社區的行為，社交網路，數字行銷，電子商務的性能，網路口碑(eWOM)和網上消費者行為，以及大型數據。
工作經歷
李伯瑩是寧波諾丁漢大學市場行銷助理教授。她已在ABS 4級，ABS 3級和ABS 2級期刊以及知名的國際會議上發表文章。李伯瑩還在包括Information & Management,International Journal of Production Research,Industrial Management & Data Systems和Internet Research等權威雜誌作為評論作者撰文。
學術成果
期刊文章
1. Wangyue Zhou, Zayyad D. Tsiga,Boying Li, Shuning Zheng, Shuli Jiang (Accepted) What influence users’ e-finance continuance intention? The moderating role of trust,Industrial Management and Data Systems(SCI, ABS 2).
2. Alain Yee-Loong Chong, Ewelina Lacka,Boying Li, and Hing Kai Chan (Accepted) The role of social media in enhancing guanxi and perceived e-commerce institutional mechanisms effectiveness in online marketplace,Information & Management(SCI, SSCI, ABS 3, ABDC A*).
3. Fangfang Hou,Boying Li,Alain Yee-Loong Chong, Natalia Yannopoulou, Martin Liu, and Eugene Ch’ng (2017) Understanding and predicting what influence online product sales? A neural network approach.Production Planning & Control, 28 (11-12): 964-975.(SCI, ABS 3, ABDC B)
4.Boying Li,Eugene Ch’ng, Alain Yee-Loong Chong, and Haijun Bao (2016) Predicting online e-marketplace sales performances: A big data approach.Computers & Industrial Engineering,101: 565-571.(SCI, EI, ABS 2)
5.Haijun Bao,Boying Li,Jiaying Shen, Fangfang Hou (2016) Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms.Industrial Management & Data Systems (IMDS),116 (8): 1759 – 1778.(SCI, ABS 2)
6.Alain Yee-Loong Chong,Boying Li, Eric W. T. Ngai, Eugene Ch’ng, Filbert Lee (2016) Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach.International Journal of Operations and Production Management (IJOPM), 36 (4): 358-383.(SSCI, ABS 4, ABDC A)
7. Alain Yee-Loong Chong, Eugene Ch’ng, Martin J. Liu andBoying Li(2015) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews.International Journal of Production Research (IJPR),1-15.(SCI, ABS 3, ABDC A)
著書章節
1. Anders Örtenblad, Ziyun Fan, Chenghao Peng, and Boying Li, et al. (2013) Putting the learning organization into context: contributions from previous works. In Örtenblad, A. (Ed.) Handbook of Research on the Learning Organization: Adaptation and Context. Edward Elgar Publishing.
報告
1. “Consumption intention in live streaming: Flow theory and swift guanxi”, co-authored with Fangfang Hou, Zhengzhi Guan and Alain Yee-Loong Chong, presented at the JAIS Theory Development Workshop on December 10, 2017 in Seoul, South Korea.
2. “Understanding the dissemination of online rumour message in social media: The roles of emotions and information ambiguity”, co-authored with Alain Yee-Loong Chong, awarded with scholarship and presented at the SIG ADIT DIGIT Workshop on December 10, 2017 in Seoul, South Korea.
3. “Understanding Twitter as an Information Resource for Eating Disorders: Towards a Model of Mental Health Information in Un-Moderated Social Media”, presented at IAPS workshop: Health and Nutrition in China, on June 16, 2017 in University of Nottingham Ningbo China.
4. “Understanding the diffusion of electronic word-of-mouth on social networking sites”, presented at Pacific Asia Conference on Information Systems 2015 Doctoral Consortium, on July 6, 2015 in Singapore.
會議文章
1. Boying Li and Martin J. Liu (Accepted) When service recovery becomes visible: Effects of recovery strategies on electronic word-of-mouth receiver. 2018 International Conference on Information Resources Management (Conf-IRM), Ningbo, China, 4-6 June, 2018.
2. Teng Ma, Fangfang Hou, Zhengzhi Guan, Boying Li, and Alain Yee-Loong Chong (Accepted) Importance of community influence and marketer message on brand value co-creation: A study in social commerce. 2018 International Conference on Information Resources Management (Conf-IRM), Ningbo, China, 4-6 June, 2018
3. Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, and Xiaodie Pu (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 16-20 July, 2017.
4. Fangfang Hou, Alain Yee-Loong Chong, and Boying Li (2016) Factors determining a firm’s innovativeness: an empirical study of Chinese e-commerce industry. The 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 27 June- 1 July, 2016.
5. Boying Li, Alain Yee-Loong Chong and Eugene Ch’ng (2015) What triggers sharing in viral marketing? The role of emotion and social feature. The 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July, 2015.
6. Boying Li, Martin J. Liu, Alain Yee-Loong Chong, Filbert Lee and Eugene Ch’ng (2015) The Role of Service Recovery in Negative Word of Mouth Communication. The 9th International Conference on Operations and Supply Chain Management, Ningbo, P.R. China, 12-15 July, 2015, pp. 199-203.
7. Boying Li, Ke Li, Meijiang Li, Wen Li, Youran Liu (2015) How does computer-mediated communication influence e-commerce repurchase intention? The role of perceived effectiveness of ecommerce institutional mechanism. The 9th International Conference on Operations and Supply Chain Management, Ningbo, P.R. China, 12-15 July, 2015.
8. Mengdi Li, Eugene Ch’ng, Boying Li, and Shunyi Zhai (2015) Social-cultural monitoring of smart cities using big data methods: Alcohol consumption and sentiments. The 3rd International Conference on Smart Sustainable City and Big Data (ICSSC), Shanghai, P.R. China, 27-28 July, 2015.
9. Mengdi Li, Eugene Ch’ng, Shunyi Zhai, Boying Li, and Simon See (2015) Monitoring alcohol consumption and online sentiment using big data. The 9th International Conference on Operations and Supply Chain Management, Ningbo, 12-15 July, 2015, pp. 193-198.
