《會展英語》是2013年武漢大學出版社出版的圖書。
基本介紹
- 中文名：會展英語
- 作者：馮瑋
- 出版時間：2013年
- 出版社：武漢大學出版社
- ISBN： 9787307095373
內容簡介,圖書目錄,
內容簡介
《會展英語（第2版 高等院校會展專業系列教材）》為“高等院校會展專業系列教材”的一個分冊。既可作為高校本科和專科會展專業、會展職業培訓的教學用書，也可作為會展從業人員和有志於從事會展工作的學習者的自學參考用書。
本教材根據會展行業特點及工作要點，將內容分為兩大部分：會議英語和展覽英語。每一部分包括七個單元，每個單元均有五大模組：
模組一：會展交際會話。內容涉及會展活動的主要環節和工作重點，包括會展業介紹、會展策劃、會展預訂、會展銷售、會展接待、物流服務、會後旅遊和展會評估。
模組二：會展短文閱讀。幫助學習者熟悉會展業務和工作要點，提高閱讀理解能力。
模組三：會展套用文寫作。精選會展實務寫作案例，幫助學習者提高會展商務英文寫作能力，使他們能夠撰寫規範、簡潔、流暢的會展商務套用文。
模組四：會展案例。案例材料與會展業實際結合緊密，體現真實、實用的原則。每一案例均配有練習，包括問答題、判斷題和辭彙題。富有真實性和代表性的案例材料，可幫助學習者擴大專業辭彙量和加深對會展行業的理解。
模組五：練習。主要形式有術語翻譯、辭彙搭配、完形填空、英漢互譯和寫作訓練。旨在通過大量的練習幫助學習者強化和鞏固所學內容，並提高他們的會展商務溝通技能。每個單元的練習均配有答案供學習者參考使用。
圖書目錄
Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1：What Makes a Great Convention City?
Dialogue 2：Booking a Meeting
Reading：The Historical Development of Convention Industry
Practical Writing：The Ptoposal to Host a Convention Case Study：ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1：Planning for the Convention
Dialogue 2：Arranging for the Convention
Reading：The Routine Work of Meeting Planners
Practical Writing：Convention Lead Form
Case Study：Convention Connections， Inc．
Exercises
Unit 3 Conference Venue Selection
Dialogue 1：Negotiating about Conference Venue
Dialogue 2：Site Selection
Reading：Event Venue Selection
Practical Writing：Meeting Room Reservation Form
Case Study：Featured Conference Venue-Grand Hyatt Bejjing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue 1：Bargaining for a Discount
Dialogue 2：Negotiating Conference Facilities
Reading：Event Planning Services
Practical Writing：Convention Registration Form
Case Study：The intemational Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1：Convention Registration
Dialogue 2：Registering at Conference
Reading：Convention Registration Service
Practical Writing：Call for Conference Registration Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1：Catering Arrangement for a Seminar
Dialogue 2：Confirming Catering Service
Reading：Event Catering
Practical Writing：Catering Arrangement
Case Study：The Catering Service of Shanghai Intemational Convention Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1：Discussing the Itinerary of Post-conference Tour
Dialogue 2：Talking about the Itinerary
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Case Study：Post-conference Tour of DEMHIST
Exercises
……
Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions） about Trade Show
Bibliography
