《會展英語》是2009年東北財經大學出版社有限責任公司出版，雷兵，楊曉梅 主編。
基本介紹
- 書名：會展英語
- 作者：雷兵，楊曉梅 主編
- 類別：圖書>教材>高職高專教材>外語
- 出版社：東北財經大學出版社有限責任公司
- 出版時間：2009年1月
- 定價：22.00 元
- 裝幀：平裝
- ISBN：9787811225228
內容簡介,圖書目錄,
內容簡介
根據中國會展業的發展現狀和趨勢以及會展業對人才的需求現狀和趨勢，我們編寫了這本《會展英語》。本教材的特點是：
1.脈絡清晰，職業指向性明確。本教材的編寫，從情景對話人手，培養學生的英語聽說實際套用能力。按會展行業工作流程的順序來設計編排內容，涵蓋了會展業服務和管理的主要內容。避免過於強調閱讀、辭彙、語法和翻譯的學習，而是將職業技能的訓練貫穿於英語學習中，使學習者感到明確的職業指向性。
2.專業性和實用性強。在每個單元的導人部分，引入會展業協陵朽歸相關服務和管理的關鍵工作術語和要領；在案例對話學習甩埋煮幾中，設定具體的會話情景，並在內容上融入對相關工作經驗的交流和總結，使教學與會展工作實踐對接，通過對話內容，幫助學生掌握英語會話技巧，並學習翻民企相關會展工作經驗和技能；課文的選擇是以特殊英語（ESP）為原則，將學生即將從事的專業與語言學習相結合，通過使用英語來掌握會市簽章展專業的基本技能，特射熱別注重選材的專業性、實用性和新遷臘提穎性。
3.使用對象廣泛。本教材不僅可以作為中高等職業院校會展專業學生的教材，還可以作為有志從事會展工作的專業人多放台士、管理人員、翻譯人員的參考資料。
圖書目錄
Unit 1 Preparation for Exhibition（展前）
Lesson One Brief Introduction to Conventions and Exhibitions
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Planning the Exhibition
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Exhibition Marketing
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Invitation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 2 At the Exhibition（展中）
Lesson One Receiving Clients
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Two Sales Presentation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Business Negotiation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Signing a Contract
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Five Organizing Activities
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 3 Exhibition Follow-Up（展後）
Lesson One Follow-uD Businesses
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Exhibition Results Analysis
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 4 Convention（會議）
Lesson One Booking a Meeting
Section One：kad in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Preparation for International Convention
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section FoLlr：Read More
Lesson Three Opening and Closing Ceremony
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Notice
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
附錄1 主要國際會議、展覽行業組織
附錄2 會展辭彙與術語
主要參考文獻
練習參考答案
Section Four：Read More
Unit 2 At the Exhibition（展中）
Lesson One Receiving Clients
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Two Sales Presentation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Business Negotiation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Signing a Contract
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Five Organizing Activities
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 3 Exhibition Follow-Up（展後）
Lesson One Follow-uD Businesses
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Exhibition Results Analysis
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 4 Convention（會議）
Lesson One Booking a Meeting
Section One：kad in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Preparation for International Convention
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section FoLlr：Read More
Lesson Three Opening and Closing Ceremony
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Notice
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
附錄1 主要國際會議、展覽行業組織
附錄2 會展辭彙與術語
主要參考文獻
練習參考答案
