《普通高等院校雙語系列教材:國際旅遊業(英文)》是英文版教科書，兼顧理論性與實用性，市場上同類圖書較少。全書涉及國際旅遊產業概述：酒店及相關服務、目的地管理、國際旅遊行為、旅遊規劃與研究、旅遊發展所帶來的經濟及社會影響。
基本介紹
- 書名：普通高等院校雙語系列教材:國際旅遊業
- 作者：錢建偉
- 出版日期：2014年9月1日
- 語種：簡體中文, 英語
- 外文名：International Jravel and Jourism
- 出版社：浙江工商大學出版社
- 頁數：262頁
- 開本：16
內容簡介,圖書目錄,
內容簡介
《普通高等院校雙語系列教材:國際旅遊業(英文)》理論結合旅遊操作實例，深入淺出，同時，此書的編寫也參考了編寫人員自身的實際旅遊經歷，具有較強的實踐性。適合旅遊院校及相關院校旅遊專業開設旅遊概論雙語課課程使用。
圖書目錄
Chapter 1 Introduction to International Travel and Tourism
Learning Objectives
Introduction
Definition of Tourism
Characteristics of Tourism
Factors Influencing Tourism
Definition of International Tourist and International Tourism
Development of International Tourism
Restrictions on International Travel
International Tourism Organizations
Review Questions
Internet Exercises
Chapter 2 Themes in Tourism
Learning Objectives
Introduction
Adventure Tourism
Business Tourism
Cruise Tourism
Culinary Tourism
Cultural and Heritage Tourism
Dark Tourism
Ecotourism
Educational Tourism
Event Tourism
Farm Tourism and Agri-tourism
Film-induced Tourism
Health， Wellness and Spa Tourism
Medical Tourism
Religious Tourism
Rural Tourism
Senior Tourism
Shopping and Retail Tourism
Sports Tourism
Urban Tourism
Wildlife Tourism
Review Qusetions
Internet Exercises
Chapter 3 Attractions and Entertainment
Learning Objectives
Introduction
Historical Background
Definition and Typology of an Attraction
Amusement and Theme Parks
Animal Attractions
Events as Attractions
Historic Places/Sites
Museums
Non-purpose-built Attractions
Destinations
Attributions of Attractions
Review Questions
Internet Exercises
Chapter 4 Lodging and Commercial Foodservice
Learning Objectives
Introduction
Lodging
Commercial Foodservice
Review Questions
Internet Exercises
Chapter 5 Transportation
Learning Objectives
Introduction
Travel by Air
Travel by Train
Travel by Car
Travel by Bus and Coach
Travel by Bicycle
Travel by Water
Review Questions
Internet Exercises
Chapter 6 Business of Tour Operations
Learning Objective
Introduction
What Tour Operation Do
Main Categories of Tour Operation
Putting the Package Together
Contracting
Tour Operators' Strategies
Review Questions
Internet Exercises
Chapter 7 Tourism Impacts
Learning Objectives
Introduction
Key Perspectives of Tourism Impacts
Economic Impacts
Economic Instability
Socio-cultural Impacts
Environmental Impacts
Review Questions
Internet Exercises
Chapter 8 Market Concept and International Tourism Marketing
Learning Objectives
Introduction
Definitions of Marketing
Definition of Tourism Marketing
Importance of Marketing Focus
Tourism and International Marketing
Destinations in the Global Market
Evolution of Marketing and Tourism Marketing
SWOT Analysis
Strategy
Marketing Mix
Review Questions
Internet Exercises
Chapter 9 Destination Planning and Branding
Learning Objectives
Introduction
Emergence of the Destination
Defining Destinations
Destination Planning
Destination Image
Destination Marketing Strategy
Destination Branding
Technology
Destination Marketing Organizations
Review Questions
Internet Exercises
Chapter 10 Travel Experience
Learning Objectives
Travel in the West Coast of USA
Travel in the East Coast of USA
Review Questions
Internet Exercises
References
Learning Objectives
Introduction
Definition of Tourism
Characteristics of Tourism
Factors Influencing Tourism
Definition of International Tourist and International Tourism
Development of International Tourism
Restrictions on International Travel
International Tourism Organizations
Review Questions
Internet Exercises
Chapter 2 Themes in Tourism
Learning Objectives
Introduction
Adventure Tourism
Business Tourism
Cruise Tourism
Culinary Tourism
Cultural and Heritage Tourism
Dark Tourism
Ecotourism
Educational Tourism
Event Tourism
Farm Tourism and Agri-tourism
Film-induced Tourism
Health， Wellness and Spa Tourism
Medical Tourism
Religious Tourism
Rural Tourism
Senior Tourism
Shopping and Retail Tourism
Sports Tourism
Urban Tourism
Wildlife Tourism
Review Qusetions
Internet Exercises
Chapter 3 Attractions and Entertainment
Learning Objectives
Introduction
Historical Background
Definition and Typology of an Attraction
Amusement and Theme Parks
Animal Attractions
Events as Attractions
Historic Places/Sites
Museums
Non-purpose-built Attractions
Destinations
Attributions of Attractions
Review Questions
Internet Exercises
Chapter 4 Lodging and Commercial Foodservice
Learning Objectives
Introduction
Lodging
Commercial Foodservice
Review Questions
Internet Exercises
Chapter 5 Transportation
Learning Objectives
Introduction
Travel by Air
Travel by Train
Travel by Car
Travel by Bus and Coach
Travel by Bicycle
Travel by Water
Review Questions
Internet Exercises
Chapter 6 Business of Tour Operations
Learning Objective
Introduction
What Tour Operation Do
Main Categories of Tour Operation
Putting the Package Together
Contracting
Tour Operators' Strategies
Review Questions
Internet Exercises
Chapter 7 Tourism Impacts
Learning Objectives
Introduction
Key Perspectives of Tourism Impacts
Economic Impacts
Economic Instability
Socio-cultural Impacts
Environmental Impacts
Review Questions
Internet Exercises
Chapter 8 Market Concept and International Tourism Marketing
Learning Objectives
Introduction
Definitions of Marketing
Definition of Tourism Marketing
Importance of Marketing Focus
Tourism and International Marketing
Destinations in the Global Market
Evolution of Marketing and Tourism Marketing
SWOT Analysis
Strategy
Marketing Mix
Review Questions
Internet Exercises
Chapter 9 Destination Planning and Branding
Learning Objectives
Introduction
Emergence of the Destination
Defining Destinations
Destination Planning
Destination Image
Destination Marketing Strategy
Destination Branding
Technology
Destination Marketing Organizations
Review Questions
Internet Exercises
Chapter 10 Travel Experience
Learning Objectives
Travel in the West Coast of USA
Travel in the East Coast of USA
Review Questions
Internet Exercises
References
