方佳明，男，系別：管理科學與電子商務系，職稱：教授，學歷：博士。研究聚焦於數智行銷與用戶行為、電子商務與商務智慧型以及AI與數位化運營，主要集中在數位化平台與產品創新、用戶生成內容、人機互動行為和大數據行銷與管理 。
基本介紹
- 中文名：方佳明
- 系別：管理科學與電子商務系
- 學歷：博士研究生
- 職稱：教授
教育背景,科研論文 ,
教育背景
教育背景
電子科技大學經濟與管理學院，博士，管理學，2009年12月
電子科技大學經濟與管理學院，學士，管理學，2005年7月
教學情況
信息管理與數據挖掘（本科，普研，MBA，留學生碩士）
商務智慧型與數據挖掘（MBA）
抽樣調查設計與分析（研究生）
電子商務研究（普研，留學生碩士）
商業統計與調研方法（本科）
商務智慧型（本科）
科研論文
1. L Han, J Fang, Q Zheng, BT George, M Liao, MA Hossin.Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration.Industrial Marketing Management, 2024, 117, 161-172.
2. Miyan Liao, Jiaming Fang, Lintong Han, Ling Wen, Qiqi Zheng, Guoen Xia. Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers' competencies. Journal of Business Research, 2023,167,114167.
3. Jiaming Fang, Lu Liu, Md Altab Hossin, Chao Wen, Guoen Xia. Market Competition as a Moderator of the Effect of Social Signals on Viewership in Video-Sharing Platforms.Information Processing & Management,2023,60(3),103329.
4. Lu Liu, Jiaming Fang, Liang Yang, Lintong Han, Md Altab Hossin, Chao Wen. The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce.Information Processing & Management, 2023, 60(3), 103259
5.Jiaming Fang, Ling Wen, Haiyan Ren, Chao Wen. The effect of technical and functional quality on online physician selection: Moderation effect of competition intensity.Information Processing & Management, 2022, 59(4), 102969..
6.廖覓燕， 方佳明， 楊晶晶， Md Altab Hossin.應對行為視角下算法推薦內容相似性對App持續使用的影響, 2023, 26(3), 178-190
7.Jiaming Fang, Lixue Hu, Xiangqian Liu, Victor R Prybutok.Impact of air quality on online restaurant review comprehensiveness. Electronic Commerce Research, 2022,22(1), 1035-1058
8.Jiaming Fang, Lixue Hu, Md Altab Hossin, Jingjing Yang, Yunfei Shao. Polluted Online Reviews: The Effect of Air Pollution on Reviewer Behavior. International Journal of Electronic Commerce, 2019, 23(4): 557-594.
9.Jiaming Fang, Lei Chen, Chao Wen, Victor Prybutok. Co-viewing Experience in Video Websites: The Effect of Social Presence on E-loyalty. International Journal of Electronic Commerce. 2018, 22(3),446-476
10.Jiaming Fang, Lei Chen, Xiaoyuan Wang, Benjamin George. Not All Posts are Treated Equal: An Empirical Investigation of Post Replying Behavior in An Online Travel Community. Information and Management, 2018, 55(7), 890-900.
