《新商務英語聽說教程2》是2015年4月清華大學出版社出版的圖書，作者是謝職安、彭麗、王英偉、王曼曼、董曉霞、韓靖、楊志剛、曾華人。
基本介紹
- 書名：新商務英語聽說教程2
- 作者：謝職安、彭麗、王英偉、王曼曼、董曉霞、韓靖、楊志剛、曾華人
- ISBN：9787302372530
- 定價：35.80元
- 出版社：清華大學出版社
- 出版時間：2015年4月
內容簡介,圖書目錄,
內容簡介
“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，以話題為核心，語言技能為主線，精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語聽說教程2》，分為8個單元，每單元由Learning Objectives，Lead-in，Listening Focus，Work Step by Step和After-class Activities 5個模組構成，組織和安排不同層次和多種形式的聽、說活動，對英語的聽和說的基本技能進行訓練。
本教材可供高職高專院校商務英語專業和套用英語專業的外貿和涉外文秘方向一年級學生使用。
圖書目錄
Unit 1 Human Resources 1
Learning Objectives 1
Section A Lead-in 2
Icebreaker 2
Reading Aloud 2
Section B Listening Focus: Identifying Prices（辨認價格） 3
Section C Work Step by Step 4
Task 1 Getting Started—Key Functions of HRM 4
Task 2 Going Further—HRM Practice 7
Task 3 Playing Your Role—Labor Policy 9
Section D After-class Activities 10
Be an Active Listener 10
Presentation 10
Enjoy Your English Sing a Song: Sunshine on My Shoulders 11
Unit 2 Public Relations 13
Learning Objectives 13
Section A Lead-in 14
Icebreaker 14
Reading Aloud 14
Section B Listening Focus:
Identifying Measurements（辨認度量衡單位） 15
Section C Work Step by Step 16
Task 1 Getting Started—Corporate Activities 16
Task 2 Going Further—Corporate Gifts 19
Task 3 Playing Your Role—Dress Code 21
Section D After-class Activities 22
Be an Active Listener 22
Presentation 23
Enjoy Your English Sing a Song: Red River Valley 23
Unit 3 Finance 25
Learning Objectives 25
Section A Lead-in 26
Icebreaker 26
Reading Aloud 26
Section B Listening Focus:
Currencies and Exchange Rates（辨認貨幣與兌換率） 27
Section C Work Step by Step 28
Task 1 Getting Started—Bank Service 28
Task 2 Going Further—Cash Flow 30
Task 3 Playing Your Role—Chasing Payment 32
Section D After-class Activities 34
Be an Active Listener 34
Presentation 34
Enjoy Your English Humor (I) 35
Unit 4 Marketing 37
Learning Objectives 37
Section A Lead-in 38
Icebreaker 38
Reading Aloud 38
Section B Listening Focus:
Identifying Fraction and Percentage（辨認分數和百分數） 39
Section C Work Step by Step 40
Task 1 Getting Started—Marketing Plan 40
Task 2 Going Further—Marketing Research 42
Task 3 Playing Your Role—Brand Strategy 44
Section D After-class Activities 45
Be an Active Listener 45
Presentation 46
Enjoy Your English Humor (II) 46
Unit 5 Research and Development 47
Learning Objectives 47
Section A Lead-in 48
Icebreaker 48
Reading Aloud 48
Section B Listening Focus: Weak Forms（弱讀） 49
Section C Work Step by Step 50
Task 1 Getting Started—The Importance of R&D for a Company 50
Task 2 Going Further—The Process of Product Research and Development 52
Task 3 Playing Your Role—Spending on R&D Worldwide 54
Section D After-class Activities 56
Be an Active Listener 56
Presentation 57
Enjoy Your English Sing a Song: Rhythm of the Rain 57
Unit 6 Production 59
Learning Objectives 59
Section A Lead-in 60
Icebreaker 60
Reading Aloud 60
Section B Listening Focus: Stress（重讀） 61
Section C Work Step by Step 62
Task 1 Getting Started—Product Introduction 62
Task 2 Going Further—Production Line 65
Task 3 Playing Your Role—Production Process 67
Section D After-class Activities 68
Be an Active Listener 68
Presentation 69
Enjoy Your English Sing a Song: You Raise Me Up 69
Unit 7 Advertisement 71
Learning Objectives 71
Section A Lead-in 72
Icebreaker 72
Reading Aloud 72
Section B Listening Focus:
Understanding Intonation Meaning（語調意義） 73
Section C Work Step by Step 75
Task 1 Getting Started—Planning an Advertisement 75
Task 2 Going Further—Different Types of Advertisements 78
Task 3 Playing Your Role—Advertising Techniques 80
Section D After-class Activities 81
Be an Active Listener 81
Presentation 82
Enjoy Your English Tongue Twister (I) 82
Unit 8 Sales & After-sale Service 83
Learning Objectives 83
Section A Lead-in 84
Icebreaker 84
Reading Aloud 84
Section B Listening Focus: Informal Contractions（非正式略讀） 85
Section C Work Step by Step 86
Task 1 Getting Started—Developing Customers 86
Task 2 Going Further—Getting an Order 89
Task 3 Playing Your Role—After-sale Service 91
Section D After-class Activities 92
Be an Active Listener 92
Presentation 93
Enjoy Your English Tongue Twister (II) 93
Glossary 94
