As an environmental NGO, iearth is the rst of its type in China working to raise environmental consciousness among the general public. By organizing environmental campaigns with wide public participation, iearth tries to set up an environmental consciousness-raising framework covering schools, o ces and communities, and put into place a public environmental platform involving wide participation of foreign and domestic organizations and individuals.
性質 Nature
國內首家專門從事環保意識喚醒的獨立公益機構。
The first environmental NGO in China working to raise environmental consciousness among the general public.
主張 View
每個人每一個行動，都要懷著感恩地球之心，做出更有利於地球的選擇。
Everyone should feel grateful to the earth and make a choice better for the earth in every action.
願景 Vision
使每位地球公民都成為環境保護的推動者和實踐者，實現人類與地球和諧相處的美好未來。
To inspire every earth citizen to promote and practice environmental protection and achieve a bright future when human beings live in harmony with the earth.
Targeting di erent social groups, iearth sets up an environmental consciousness-raising framework and organizes environmental campaigns with wide public participation, trying to spread environmental philosophy and arousing everyone to care for the earth and to turn the consciousness into action.
項目介紹
iearth致力於在學校、辦公室及社區三大系統內開展環保意識喚醒項目。
iearth tries to launch environmental consciousness-raising campaigns in three systems – schools, o ces and communities.
“Green Zone”is an environmental consciousness-raising campaign that iearth launches atcolleges and universities around China, with the help of students’ societies. By establishing a reasonable and e ective incentive mechanism, iearth plans to inspire creativity and communication force in students’ societies, with a goal to train leaders and practitioners of future green economy and green public management. Those societies involved in “G-zone” need to accept capability training and concept renewal from iearth before independently launching activities as volunteers on campus; they also need to enter an online competition by uploading materials about creative ideas and how they are carried out, and every year, representatives from winning societies will have an opportunity to work on
internship in international environmental organizations or participate in discussions on global green economy and public policies.
Through “Low-carbon O ce” which targets enterprises and o ce workers, iearth advocates and spreads ideas on sustainable production, consumption and life. By establishing low-carbon partnerships with enterprises, iearth advocates and promotes green actions among enterprises, including low-carbon o ce; in the meantime, it tries to arouse o ce workers’ consciousness to lead an interactive, open, low-carbon life featuring selfeducation and colleague education by holding environmental exhibitions in o ce buildings and public space, launching online low-carbon campaigns, and making and distributing free electronic materials.
“LOHAS-home”is an environmental consciousness-raising campaign that iearth launches atlarge communities in urban areas. Through the campaign, iearth advocates low carbon and resource conservation at home and in family life, as well as a life attitude featuring balanced and sustainable development. With a special theme for this campaign each year, iearth holds speeches and tour exhibitions on weekends, low-carbon family carnivals and some other activities.
“Application for Low-carbon Day” is a campaign that iearth launches to raise environmental consciousness around the world. With the help of mass media, iearth works with Chinese and foreign environmental organizations
and other organizations and individuals, and launches a campaign to solicit public opinions and set a Low-carbon Day through its website and other channels, trying to propel the UN and UNEP to designate May 20 the Low-carbon Day. By gathering public opinions, iearth hopes to guide the public to better understand the low-carbon life and to change public behaviors.
“Iearthkeeper” is also a consciousness-raising campaign that iearth launches for public welfare and that provides assistances. Through this campaign, iearth works with environmental organizations, selects respectable iearthkeepers and spreads their stories, so as to inspire more people to care for the earth and mobilize more people to join in iearthkeepers. Meanwhile, iearth cooperates with enterprises and provides iearthkeepers involved in this campaign with hi-tech and high-quality transport vehicles, o ce tools, means of communication, and clothes and equipment.
“Seeds & Plants” is a campaign that iearth launches to raise public consciousness of carbon neutrality. Iearth plans to distribute 300 bags of plant seeds for free in the following three years. Iearth believes that the process of seeds growing into plants is not only a process of achieving zero carbon emissions, but also a process of spreading the concept of carbon neutrality. At the same time, iearth launches on microblogs an online activity named “Show Your Plant, Contribute to Carbon Neutrality,” encouraging people to share their pleasure seeing how a seed grows into a plant and to take actions for carbon neutrality.
