實用商務英語聽說（第一冊）

內容簡介

本書力求在英組拳拔辯語背景鞏糠局下，將商務知識和聽說技能有機結合起來，旨在培養學習者在各種商務環境下熟練運用英語知識進行商務交際的能朽白禁力；本書內容全面，選轎仔戒材新穎，語言地道，練習靈活，聽說結合，適用於商務及涉外經貿等專業“套用型”本科學生采檔，也可供非英語專業學生拓展技能使用。

圖書目錄

CONTENTS

Unit 1Interview1

Unit Objectives1

Brief Introduction1

Part ⅠLeadin Tasks2

Part ⅡListening Tasks4

Part ⅢSpeaking Tasks8

Part ⅣAdditional Tasks11

Unit 2Job and Career14

Unit Objectives14

Brief Introduction14

Part ⅠLeadin Tasks15

Part ⅡListening Tasks17

Part ⅢSpeaking Tasks21

Part ⅣAdditional Tasks23

Unit 3Business Presentation26

Unit Objectives26

Brief Introduction26

Part ⅠLeadin Tasks27

Part ⅡListening Tasks28

Part ⅢSpeaking Tasks33

Part Ⅳ閥拘估說Additional Tasks35

Unit 4Branding38

Unit Objectives38

Brief Introduction38

Part ⅠLeadin Tasks39

Part ⅡListening Tasks40

Part ⅢSpeaking Tasks45

Part ⅣAdditional Tasks47

Unit 5Marketing50

Unit Objectives50

Brief Introduction50

Part ⅠLeadin Tasks51

Part ⅡListening Tasks53

Part ⅢSpeaking Tasks57

Part ⅣAdditional Tasks59

Unit 6Sales62

Unit Objectives62

Brief Introduction62

Part ⅠLeadin Tasks63

Part ⅡListening Tasks64

Part ⅢSpeaking Tasks68

Part ⅣAdditional Tasks69

Unit 7Ecommerce72

Unit Objectives72

Brief Introduction72

Part ⅠLeadin Tasks73

Part ⅡListening Tasks75

Part ⅢSpeaking Tasks79

Part ⅣAdditional Tasks81

Unit 8Advertising84

Unit Objectives84

Brief Introduction84

Part ⅠLeadin Tasks85

Part ⅡListening Tasks87

Part ⅢSpeaking Tasks90

Part ⅣAdditional Tasks92

Unit 9Business Travel95

Unit Objectives95

Brief Introduction95

Part ⅠLeadin Tasks96

Part ⅡListening Tasks97

Part ⅢSpeaking Tasks101

Part ⅣAdditional Tasks103

Unit 10Trade Fair106

Unit Objectives106

Brief Introduction106

Part ⅠLeadin Tasks107

Part ⅡListening Tasks108

Part ⅢSpeaking Tasks113

Part ⅣAdditional Tasks115

聽力頁刪愉原文118

Key to Exercises186

實用商務英語聽說（第一冊）

基本介紹

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