宋培建

宋培建，男，管理學博士，南京大學商學院行銷與電子商務系副教授。

基本介紹

• 中文名：宋培建
• 國籍：中國
• 民族：漢族
• 畢業院校：復旦大學
• 職稱：副教授
• 學歷/學位：博士
• 專業方向：管理學
• 任職院校：南京大學

人物經歷

教育經歷

2009年12月畢業於復旦大學管理學院，獲管理學博士。

工作經歷

2010年2月至今任教於南京大學商學院行銷與電子商務系。2008年10月到2009年9月間受國家留學基金委資助赴美國賓夕法尼亞州立大學（Pennsylvania State University）聯合培養；2015年8月到2016年8月美國伊利諾伊大學香檳分校（University of Illinois at Urbana-Champaign）訪問學者。

學術兼職

擔任國際期刊Electronic Commerce Research and Applications副編輯（Associate Editor），Journal of Global Information Management評審委員會成員（Editorial Review Board），擔任MIS Quarterly, Information Systems Research, Decision Support Systems, IEEE Transactions on Engineering Management, Information & Management, Journal of International Marketing, Journal of Business Research等國際期刊審稿人。

研究方向

1. 平台戰略

2. 電子商務運營管理

3. 線上消費行為

獲獎記錄

教學獎勵

1.宋培建, 2019.9, 南京大學新華報業優秀青年教師獎, 南京大學

2.宋培建, 2018.12, 商學院MBA教學二等獎, 南京大學商學院

3.宋培建, 2017.12, 商學院本科教學二等獎, 南京大學商學院

4.宋培建（指導教師）, 2015.11, “挑戰杯”全國大學生課外學術科技作品競賽決賽二等獎, 共青團中央

5.宋培建, 2015.11, 南京大學學生科技創新活動優秀指導教師, 南京大學

6.宋培建, 2014.9, 南京大學杜廈教育獎勵基金獎教金, 南京大學

7.宋培建, 2013.12, 商學院本科教學三等獎, 南京大學商學院

8.宋培建, 2011.12, 商學院本科教學三等獎, 南京大學商學院

科研獎勵

1. 宋培建, 2019.10, 中國信息經濟學優秀成果獎, 中國信息經濟學會

2. 宋培建, 2018.11, 中國信息經濟學理論貢獻獎, 中國信息經濟學會

3. 宋培建, 2018.5，最佳會議論文提名，第十七屆武漢電子商務國際會議

4. 宋培建, 2012-2014, 南京大學商學院青年骨幹教師, 南京大學商學院

5. 宋培建, 2012, 上海市優秀博士論文, 上海市學位委員會

6. 宋培建, C. Zhang, Z. Qu, 2011.6, Competitive Action in Diffusion of Internet Technology: Implications for Local Vendors Defending Their Turf Against Multinational Incursion, Conf-IRM International Conference最佳會議論文

7. 宋培建, 2011, 復旦大學優秀博士論文, 復旦大學

8. 宋培建, 2010.12, 科研新星獎, 南京大學商學院

學術成果

科研項目

1.宋培建（主持）, 2020.1-2022.12, 網際網路平台治理, 國家自然科學基金優秀青年項目（優青）, 編號:71922012, 120萬元

2.宋培建（主持）, 2015.1-2018.12, 軟體生態系統中核心平台和第三方套用間的互動：基於共生視角的研究, 國家自然科學基金面上項目, 編號:71472083, 56萬元

3.宋培建（主持）, 2011.1-2013.12, 網際網路產品的整合模式對其品牌延伸影響機制研究, 國家自然科學基金青年項目, 編號:71002029, 17.6萬元

發表論文

1. L. Xue, P. Song, A. Rai, C. Zhang, X. Zhao, 2019, Implications of Application Programming Interfaces for Third-Party New App Development and Copycatting, Production and Operations Management, vol.28, no.8, pp. 1887-1902. (商學院Top期刊, Corresponding Author)

2. Q. Li, Q. Wang, P. Song, 2019, The Effects of Agency Selling on Reselling on Hybrid Retail Platforms, International Journal of Electronic Commerce, vol.23, no.4, pp. 524-556.

3. Y. Zhao, P. Song, F. Feng, 2019, What are Revenue Implications of Mobile Channel Visits? Evidence from the Online Travel Agency Industry, Electronic Commerce Research and Applications, vol.36, 100865.

4.P. Song, L. Xue, A. Rai, C. Zhang, 2018, The Ecosystem of Software Platform: A Study of Asymmetric Cross-side Network Effects and Platform Governance, MIS Quarterly, vol.42, no.1, pp. 121-142. (商學院Top期刊)

5. P. Song, C. Zheng, C. Zhang, X. Yu, 2018, Data Analytics and Firm Performance: An Empirical Study in an Online B2C Platform, Information & Management, vol.55, no.5, pp. 633-642.

6. G. Zhou, P. Song, 2018, Third-Party Apps (TPAs) and Software Platform Performance: The Moderating Role of Competitive Entry, Information & Management, vol.55, no.7, pp. 901-911.

7. G. Zhou, P. Song, Q.Wang, 2018, Survival of Fittest: Understanding the Effectiveness of Update Speed in the Ecosystem of Software Platform, Journal of Organizational Computing and Electronic Commerce, vol.28, no.3, pp. 234-251.

8.P. Song, C.W. Phang, 2016, Promoting Continuance through Shaping Members' Social Identity in Knowledge-based Versus Support/Advocacy Virtual Communities, IEEE Transactions on Engineering Management , vol.63, no.1, pp. 16-26.

9.閆夢穎，宋培建，周耿, 2015, 產品開發中用戶反饋的價值創造機制研究, 南大商學評論, 第31期，第164-177頁。

10.Q. Wang, P. Song, 2015, Is Positive Always Positive? The Effects of Precrisis Media Coverage on Rumor Refutation Effectiveness in Social Media, Journal of Organizational Computing and Electronic Commerce, vol.25, no.1, pp. 98-116.

11.Q.Wang, X.Yang, P.Song, C.L.Sia, 2014, Consumer Segmentation Analysis of Multichannel and Multistage Consumption: A Latent Class MNL Approach, Journal of Electronic Commerce Research, vol.15, no.4, pp. 339-358.

12.李莉，王全勝，宋培建, 2014, 企業危機溝通策略的影響機制研究：基於利益相關者理論的視角, 情報雜誌, 第33期，第82-85頁。

13.P. Song, C. Zhang, P. Zhang, 2013, Online Information Product Design: The Influence of Product Integration on Brand Extension, Decision Support Systems, vol.54, no.2, pp. 826-837.

14.Q. Wang, P. Song, X. Yang, 2013, Understanding the Substitution Effect Between Online and Traditional Channels: Evidence from Product Attributes Perspective, Electronic Markets, vol.23, no.3, pp. 227-239.

15.王婧，宋培建，周耿，王全勝, 2013, 搜尋引擎行銷中關鍵字廣告研究綜述：基於用戶行為視角, 南大商學評論, 第4期，第121-140頁。

16.P. Song, C. Zhang, H. Xu, 2012, How to Exploit the User Base for Online Products: A Product Integration Perspective, Journal of Electronic Commerce Research, vol.13, no.4, pp. 356-372.

17.C. Zhang, P. Song, Z. Qu, 2011, Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers, Journal of International Marketing, vol.19, no.4, pp. 40-60.

18.P. Song, H. Xu, T. Angsana, C. Zhang, 2011, The Influence of Product Integration on Online Advertising Effectiveness, Electronic Commerce Research and Applications, vol.10, no.3, pp.288-303.

19.P. Song, C. Zhang, Y. Xu, L. Xue, K. Wang, C.H. Zhang, 2011, Asymmetric Interaction in Competitive Internet Technology Diffusion: Implications for the Competition between Local and Multinational Online Vendors, Journal of Global Information Management, vol.19, no.3, pp.45-64.

20.P. Song, C. Zhang, 2011, Understanding the Role of Intrinsic Motivations in Information Technology Usage Habit: Evidence from Instant Messenger and Search Engine, International Journal of Organizational Design and Engineering, vol.1, no.3, pp.163-184.

21.P. Song, C. Zhang, Y. Xu, L.Huang, 2010, Brand Extension of Online Technology Products: Evidence from Search Engine to Virtual Communities and Online News, Decision Support Systems, vol.49, no.1, pp.91-99.

22.陳文波 曾慶豐 宋培建 黃麗華, 2010, 基於知識視角的組織信息技術吸收研究, 科學學與科學技術管理, 第5期，第81-86頁。

23.P. Song, C. Zhang, W. Chen, L.Huang, 2009, Understanding Usage Transfer Behavior between Non-Substitutable Technologies: Evidence from Instant Messenger and Portal, IEEE Transactions on Engineering Management, vol.56, no.3, pp.412-424.

24.C. Zhang, P. Song, Y. Xu, L. Xue, 2009, Understanding Dynamic Competitive Technology Diffusion in Electronic Markets, Lecture Notes in Business Information Processing, vol.22, pp.14-24.

25.宋培建 張宏斌, 2008, 網路外部性、採購商策略與供應商採用RFID技術的決策, 管理工程學報, 第1期, 第49-55頁。

26.宋培建 陳文波 曾慶豐 黃麗華, 2007, 基於目標導向行為視角的信息技術使用習慣形成研究, 軟科學, 第8期，第9-13頁。

27.宋培建 張宏斌 張谷民, 2006, RFID：配送中心的新引擎, 中國物流與採購, 第12期，第60-62頁。

會議與工作論文

1.P. Song, C. Zhang, Z. Qu, 2011, Competitive Action in Diffusion of Internet Technology: Implications for Local Vendors Defending Their Turf Against Multinational Incursion, Proceedings of the 2011 International Conference on Information Resources Management Seoul, Korea Best Paper Award，最佳會議論文

2.H. Xu, C. Zhang, P. Shi, P. Song, 2009, Exploring the Role of Overt vs. Covert Personalization Strategy in Privacy Calculus, Proceedings of 69th Annual Meeting of the Academy of Management Chicago, Illinois Best Paper Proceedings，最佳論文集

3.P. Song, C. Zhang, H. Xu, L.Huang, 2009, Product Integration Formats and Consumers' Evaluations of the Online Extended Product: A Product Presentation Perspective, Proceedings of the Ninth International Conference on Electronic Business Macau, 2009, pp. 325-334.

4.P. Song, L.Huang, 2007, Innovative Use of Information Technology: A Role Identity Perspective, Proceedings of the First China Summer Workshop on Information Management Shanghai, China

5.Q. Yang, L. Huang, P. Song, 2007, The Role of Reference Trustee in Online Trust Building, Proceedings of the Sixth Wuhan International Conference on E-Business Wuhan, China

6.P. Song, W. Chen, C. Zhang, L. Huang, 2007, Determinants of Information Technology Usage Habit, Proceedings of the 11th Pacific Asia Conference on Information Systems Auckland, New Zealand

7.P. Song, C. Zhang, W. Chen, L.Huang, 2007, Post-Adoption Transferring between Non-Substitutable Technologies: The Case of Instant Messenger and Portal, Proceedings of the 28th International Conference on Information Systems Montreal, Canada