孫弓

人物介紹

孫弓，博士，中央財經大學商學院市場行銷系講師

教育背景

澳大利亞麥考瑞大學管理學博士

上海交通大學管理學碩士

華中科技大學工學學士

研究領域

文化與消費者行為，奢侈品購買動機，跨文化心理學

學術成果

目前已有多篇研究成果發表在包括Journal of Business Ethics、International Marketing Review、International Journal of Market Research等SSCI期刊上

Sun, G., D’Alessandro, S., Johnson, L.W., & Winzar, H. 2014. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research.International Marketing Review, 31: 338-362 (SSCI).

Sun, G., D’Alessandro, S., & Johnson, L.W. 2014. Traditional culture, political ideologies, materialism and luxury consumption in China.International Journal of Consumer Studies,38: 578-585(SSCI).

Cheng, Z., Smyth, R., &Sun, G. 2014. Participation and expenditure of migrants in the illegal lottery in China’s Pearl River Delta.Eurasian Geography and Economics, 55: 333-361 (SSCI).

Li, J., Zhang, X., &Sun, G. 2015. Effects of “face” consciousness on status consumption among Chinese consumers: Perceived social value as a mediator.Psychological Reports,116: 280-291 (SSCI).

Sun, G., D’Alessandro, S., & Johnson, L.W. 2016. Exploring luxury value perceptions in China: Direct and indirect effects.International Journal of Market Research,58:711-732(SSCI).

Sun, G., Chen, J., & Li, J. in press. Need for uniqueness as a mediator of the relationship between face and status consumption.International Journal of Psychology(SSCI).

Li, J.,Sun, G., & Cheng, Z. in press. The influence of political skill on salesperson’ work outcomes: A relational perspective.Journal of Business Ethics(Corresponding author, SSCI, FT50 Journal).

Sun, G., Wang, W., Cheng, Z., Li, J., & Chen, J. in press. A study on materialism – luxury consumption intermediate linkages: Evidence from the emerging market of China.Social Indicators Research(SSCI).

Li, J., Wang, W.,Sun, G., Jiang, Z., & Cheng, Z. in press. Supervisor–subordinate guanxi and job satisfaction among migrant workers in China.Social Indicators Research(Corresponding author, SSCI).