孫亞程，男，博士，現任清華大學經濟管理學院副教授。
基本介紹
- 中文名：孫亞程
- 學位/學歷：博士
- 職業：教師
- 專業方向：事定價策略、顧客關係管理分析和社交網路研究
- 任職院校：清華大學經濟管理學院
個人經歷,研究方向,學術成果,
個人經歷
研究方向
主要從事定價策略、顧客關係管理分析和社交網路研究
學術成果
研究項目
(1) “An analysis of Buy X, Get One Free reward programs,” (with Yan Liu and Dan Zhang), under review at Operations Research.
(2) “Customer coalition loyalty program,” (with Yan Liu and Dan Zhang), work in progress.
(3) “How to Motivate (or Demotivate) User-Generated Content among Connected Consumers” (with Xiaojing Dong and Shelby McIntyre), under review at Sloan Management Review.
(4) “Online infomediary for one-of-a-kind services,” (with Atanu R. Sinha), Working paper.
(5) “When is the juice worth the squeeze?–an empirical study on optimal structuring of win-back strategy in the presence of customer dynamics.” (with Shibo Li and Baohong Sun) Working paper.
論文（國際）
Yacheng Sun and Dan Zhang, “A model of customer reward programs with finite expiration terms,” forthcoming,Management Science.
Vineet Kumar and Yacheng Sun, "Designing pricing strategy for operational and technological transformation," forthcoming,Management Science.
Yacheng Sun, Xiaojing Dong and Shelby McIntyre, “Motivation of user-generated content: social connectedness moderates the effects of monetary rewards,”Marketing Science2017, May/June (Lead Article).
Yacheng Sun, Shibo Li and Baohong Sun, “An empirical analysis of consumer purchase decisions under bucket-based price discrimination,”Marketing Science2015, September/November.
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun and Vanitha Swaminathan, “The joint sales impact of frequency reward and customer tier components of loyalty programs,”Marketing Science2012, March/April.
Jiewen Hong and Yacheng Sun, "Warm it up with love: the effect of physical coldness on liking of romance movies,"Journal of Consumer Research2012, August.
