外貿英語函電(2019年對外經濟貿易大學出版社出版的圖書)

外貿英語函電(2019年對外經濟貿易大學出版社出版的圖書)

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《外貿英語函電》是2019年對外經濟貿易大學出版社出版的圖書。

基本介紹

  • 中文名:外貿英語函電
  • 作者:徐美榮
  • 出版社:對外經濟貿易大學出版社
  • 出版時間:2019年10月1日
  • 開本:16 開
  • 裝幀:平裝
  • ISBN:9787566320971
內容簡介,圖書目錄,

內容簡介

 教材的建設是基於教學實踐基礎上的不斷深化和不斷完善的過程。一本好的教材應該是從編寫、使用到修訂完善這樣一個周而復始的循環往復、持續推進的過程。
  《外貿英語函電(第四版)》詳盡介紹當今外貿英語函電的新知識和流行趨勢,從交際原則出發,強調寫作過程中讀者的心理接受過程,突出外貿函電寫作特點——簡明完整、清楚正確禮貌並能為廣大讀者找到快速進行商務書面溝通的竅門。
  本版教材保留和發揚了前三版本中的特色:在學習寫作的同時注重培養學生的分析創造能力和解決問題的能力,啟發學生思考而不是簡單的模仿。因此第四版在內容安排上,除了每個單元設定了學習任務、寫作技巧、關鍵字語、範文分析、難點注釋、常用句型、技能訓練與練習,還增設了兩項:一是針對外貿函電中介詞常用搭配及其活躍的特點,系統梳理函電中常用介詞的用法;二是增設了Skill Drilling模組——通過模擬的“技能訓練”或“案例分析討論”讓學生在做中學從而對商務書信的寫作得到有效的鞏固提高。

圖書目錄

Chapter One Written Communication-An Overview
1.Parts of a Business Letter
2.Format of a Business Letter
3.Envelope Addressing
4.The Basic Principles of Business Letter-writing
5.Structuring Communications
6.E-mails
Skill Training & Exercises
Chapter Two Establishment of Business Relations
Sample Letters
Letter 1 Self-introduction
Letter 2 Transferring business relations
Letter 3 Request for establishment of business relations
Letter 4 The first touch
Letter 5 Credit inquiry
Letter 6 Favorable reply from the bank
Letter 7 Unfavorable reply from the bank
Preposition
Useful Sentences on Establishing Business Relations
Skill Training & Exercises
Chapter Three Inquiries and Replies
Sample Letters
Letter 1 Requesting for price lists and samples
Letter 2 The first inquiry
Letter 3 General inquiry
Letter 4 Specific inquiry
Letter 5 Tabulated inquiry
Preposition
Useful Sentences on Inquiries and Relations
Skill Training & Exercises
Chapter Four Making Quotations and Offers
Sample Letters
Letter 1 A reply to the generalinquiry
Letter 2 A reply to the specific inquiry (making a firm offer)
Letter 3 Asking for pro forma invoice
Letter 4 A tabulated quotation
Letter 5 Making free offers
Preposition
Useful Sentences on Making Quotations and Offers
Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
Sample Letters
Letter 1 Making a counteroffer
Letter 2 A reply to the counteroffer
Letter 3 Acceptance of a counteroffer
Letter 4 Declining the counteroffer
Letter 5 Declining orders
Letter 6 Declining a duplicate order
Preposition
Useful Sentences on Making Counteroffers and Declining Orders
Skill Training & Exercises
Chapter Six Acceptance and Orders
Sample Letters
Letter 1 Accepting the offer and placing an order
Letter 2 Acknowledgement of an order
Letter 3 Placing a repeat order (a tabulated repeat order)
Letter 4 Sending a S/C with counter-signature
Letter 5 Confirming an order
Preposition
Useful Sentences on Acceptance and Orders
Skill Training & Exercises
……
Chapter Seven Terms of Payment
Chapter Eight Letter of Credit
Chapter Nine Packing and Shipment
Chapter Ten Insurance
Chapter Eleven Complaints and Claims
Chapter Twelve Agency
Appendix 1 Contract
Appendix 2 SWIFT
Appendix 3 Invoice and Certificate
Appendix 4 Maritime Port
Appendix 5 Airport(Airdrome)
Appendix 6 Useful Phrases and Expressions
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