書籍信息,內容簡介,圖書目錄,
書籍信息
叢 書 名：墨香財經學術文庫作 者：周峰
定 價：￥45譯 者：版 次：1-1
I S B N：978-7-5654-3354-2開 本：16
出版時間：2018-12-01頁 碼：144
內容簡介
產品圖片就是對產品的一種展示，是對產品文字描述的補充，不僅能夠顯示產品的全貌，更能讓顧客看到產品的每一個細節、做工以及產品的質感，從而讓顧客感受到產品的價值，因此高品質的產品圖片裝飾就顯得尤為重要。為此，作者在占有大量文獻的基礎上，提煉出三種圖片裝飾線索：產品反射效果、對比色的使用和互補食材的布局設計，並構建模型，提出研究假設，收集大量樣本數據。
圖書目錄
Chapter 1 General Introduction/1
1.1 Introduction/1
1.2 Research Background/2
1.3 The Necessity of Research/5
1.4 Research Objective/6
1.5 Research Question/7
1.6 Research Methodology/7
1.7 Research Contributions/8
1.8 Research Outline/8
Chapter 2 Literature Review/10
2.1 Photo Decoration Cues/10
2.2 Media Richness Theory/16
2.3 Visual Design Artifacts/18
2.4 Visual Rhetoric Theory/20
2 圖片裝飾線索對消費者的影響
2.5 Conceptualization of Photo Decoration Cues/22
2.6 Consumers Attitude towards Online Grocery Shopping/24
2.7 Consumers Attitude towards Product and Grocery Store/27
2.8 Summary/27
Chapter 3 Hypotheses Development and Research Model/29
3.1 Hypotheses Development/29
3.2 Research Model/39
Chapter 4 Research Methodology/42
4.1 Experiment Design/43
4.2 Measurement Items/47
4.3 Experiment Procedure/51
Chapter 5 Data Analysis and Results/60
5.1 Primary Analysis/61
5.2 Step One：ANOVA Test for Variation of Three Photo Decoration
Cues/65
5.3 Measurement Model/75
5.4 Structural Model/83
Chapter 6 Conclusion/91
6.1 Overall Conclusion/91
6.2 Contribution/93
6.3 Limitations and Future Research/98
REFERENCES/101
APPENDIX A/123
3
CONTENTS
APPENDIX B/126
APPENDIX C/128
APPENDIX D/130
APPENDIX E/133
APPENDIX F/136
APPENDIX G/140
APPENDIX H/144
1.1 Introduction/1
1.2 Research Background/2
1.3 The Necessity of Research/5
1.4 Research Objective/6
1.5 Research Question/7
1.6 Research Methodology/7
1.7 Research Contributions/8
1.8 Research Outline/8
Chapter 2 Literature Review/10
2.1 Photo Decoration Cues/10
2.2 Media Richness Theory/16
2.3 Visual Design Artifacts/18
2.4 Visual Rhetoric Theory/20
2 圖片裝飾線索對消費者的影響
2.5 Conceptualization of Photo Decoration Cues/22
2.6 Consumers Attitude towards Online Grocery Shopping/24
2.7 Consumers Attitude towards Product and Grocery Store/27
2.8 Summary/27
Chapter 3 Hypotheses Development and Research Model/29
3.1 Hypotheses Development/29
3.2 Research Model/39
Chapter 4 Research Methodology/42
4.1 Experiment Design/43
4.2 Measurement Items/47
4.3 Experiment Procedure/51
Chapter 5 Data Analysis and Results/60
5.1 Primary Analysis/61
5.2 Step One：ANOVA Test for Variation of Three Photo Decoration
Cues/65
5.3 Measurement Model/75
5.4 Structural Model/83
Chapter 6 Conclusion/91
6.1 Overall Conclusion/91
6.2 Contribution/93
6.3 Limitations and Future Research/98
REFERENCES/101
APPENDIX A/123
3
CONTENTS
APPENDIX B/126
APPENDIX C/128
APPENDIX D/130
APPENDIX E/133
APPENDIX F/136
APPENDIX G/140
APPENDIX H/144
