《國際商務英語寫作模板——商業計畫書》是2009年中國水利水電出版社出版的圖書，作者是高曉宇。
基本介紹
內容簡介,目錄,
內容簡介
本書除了財務計畫以表格為主外，其他的章節都以熱身寫作活動開始，使讀者首先獲得直觀的寫作感受，再到講解中去印證。本書每個章節獨立講解，講解內容儘量簡潔，在此基礎上適當延伸，但始終圍繞寫作的核心需求。在讀者體驗了每部分的遣詞造句，並學習了相關的理論知識後，作者再次以具體的例子給讀者直觀的寫作範例。最後的附錄部分附有常用的句式總結，便於讀者應急之用。
本書適合於涉外企業文秘人員；大專院校商務、經貿英語專業學生；大專院校英語專業高年級學生；欲畢業後從事涉外商務工作的在校學生；其他需要商業類寫作培訓的團體和個人。
本書適合於涉外企業文秘人員；大專院校商務、經貿英語專業學生；大專院校英語專業高年級學生；欲畢業後從事涉外商務工作的在校學生；其他需要商業類寫作培訓的團體和個人。
目錄
Preface
Chapter 1 Executive and Company Summary
1.1 Executive Summary
1.2 Objectives
1.3 Mission&Vision Statement
1.4 Company Ownership
1.5 Start-up Summary
Chapter 2 Analysis Summary
2.1 SWOT Analysis
2.2 Market Analysis
2.2.1 Market Analysis Summary：Market Needs
2.2.2 Market Analysis Summary：Market Trends
2.2.3 Market Analysis Summary：Competitive Analysis
Chapter 3 Marketing Plan
3.1 Target Marketing
3.2 Positioning Statement
3.3 Strategy Pyramids
3.4 Marketing Mix
Chapter 4 Operational Plan
4.1 Basic Operational Information
4.2 Operational Personnel
4.3 Operational Workflow
Chapter 5 Financial Plan
5.1 Financial Plan Basic
5.2 Income Statement
5.3 Cash Flow Projection
5.4 Balance Sheet
5.5 Refining Plan for Bankers and Investors
Appendix
Chapter 1 Executive and Company Summary
1.1 Executive Summary
1.2 Objectives
1.3 Mission&Vision Statement
1.4 Company Ownership
1.5 Start-up Summary
Chapter 2 Analysis Summary
2.1 SWOT Analysis
2.2 Market Analysis
2.2.1 Market Analysis Summary：Market Needs
2.2.2 Market Analysis Summary：Market Trends
2.2.3 Market Analysis Summary：Competitive Analysis
Chapter 3 Marketing Plan
3.1 Target Marketing
3.2 Positioning Statement
3.3 Strategy Pyramids
3.4 Marketing Mix
Chapter 4 Operational Plan
4.1 Basic Operational Information
4.2 Operational Personnel
4.3 Operational Workflow
Chapter 5 Financial Plan
5.1 Financial Plan Basic
5.2 Income Statement
5.3 Cash Flow Projection
5.4 Balance Sheet
5.5 Refining Plan for Bankers and Investors
Appendix
