圖書信息
出版社: 南開大學出版社; 第2版 (2010年7月1日)
叢書名: 南開商務英語系列教材
平裝: 274頁
正文語種: 簡體中文, 英語
開本: 32
ISBN: 9787310034529, 731003452X
條形碼: 9787310034529
尺寸: 20.8 x 14.6 x 1.2 cm
重量: 340 g
目錄
Part One Introduction to International Business/ 1
Unit 1 Studying International Business——an Introduction/ 3
Unit 2 International Trade Issues/ 14
Unit 3 International Investment Flows / 26
Unit 4 International Cooperation among Nations (I) / 39
Unit 5 International Cooperation among Nations (II) / 55
Unit 6 Balance of Payments Accounts and the International Monetary System / 66
Case Study for Part One / 82
Part Two Environment of International Business / 85
Unit 7 The Cultural Environment of International Business / 87
Unit 8 The Political Environment of International Business / 99
Unit 9 The Competitive and Technological Environment (I) / 109
Unit 10 The Competitive and Technological Environment (II) / 120
Case Study for Part Two / 129
Part Three International Business Preparation and Entry / 133
Unit 11 Doing Business Ethically and Responsibly / 135
Unit 12 Key Players in International Business / 145
Unit 13 International Business Research / 157
Unit 14 International Business Entry Modes / 174
Case Study for Part Three / 185
Part Four Management of International Business / 189
Unit 15 International Marketing Management (I) / 191
Unit 16 International Marketing Management (II) / 207
Unit 17 International Financial Management / 222
Unit 1.8 International Logistics Management (I) / 235
Unit 19 International Logistics Management (II) / 245
Unit 20 International Human Resource Management/ 256
Case Study for Part Four / 268
Key to Exercises / 271
References / 275