國際商務禮儀（雙語版）

《國際商務禮儀（雙語版）》是2015年12月清華大學出版社出版的圖書，作者是張真、劉玲玉、雷倩。

基本介紹

• 書名：國際商務禮儀（雙語版）
• 作者：張真、劉玲玉、雷倩
• ISBN：9787302398660
• 定價：38元
• 出版社：清華大學出版社
• 出版時間：2015年12月

內容簡介

國際商務禮儀是在國際商務活動中體現各國相互尊重的行為準則。本書從十個方面系統介紹了國際商務禮儀的基本規範及實用知識，幫助學生了解我國與西方國家禮儀文化的差異，傳授從日常商務活動到求職面試等多方面的國際商務禮儀和社會準則，以利於學生在全球經濟一體化的今天，面對社會挑戰，突圍而出，在擁有專業知識的同時，擁有良好、優雅的專業形象和卓越的商務禮儀。

本書主要適於用作高等院校商務英語、國際貿易、涉外旅遊等相關專業的本科生教材，同時對職場商務人士提升禮儀素養也有一定的指導意義。

圖書目錄

Contents

Chapter One The Importance of Business Etiquette 商務禮儀的重要性 ........................ 1

Objectives（學習目標） ................................................................................................ 1

Lead-in（導讀） ............................................................................................................. 1

Test yourself（自我測試） ............................................................................................. 1

Part I　The Concept of Business Etiquette 商務禮儀的概念 ................................................ 3

Part II　The Principles of Business Etiquette 商務禮儀的原則 ............................................ 6

Situational practice for etiquettes 禮儀口語實景 ......................................................... 10

Terminology related 相關禮儀術語 .............................................................................. 10

Useful expressions for etiquettes 禮儀用語集錦 .......................................................... 11

Exercises（課後練習） ................................................................................................ 12

Extension（拓展閱讀） ............................................................................................... 14

Self-study（自學反饋） .............................................................................................. 16

Chapter Two Business Image Etiquette 商務禮儀形象 ................................................ 17

Objectives（學習目標） .............................................................................................. 17

Lead-in（導讀） ........................................................................................................... 17

Test yourself（自我測試） ........................................................................................... 17

Part I Grooming 儀容形象修飾 ........................................................................................ 18

Part II Dress Code 著裝規範 .............................................................................................. 23

Situational practice for etiquettes 禮儀口語實景 ......................................................... 29

Terminology related 相關禮儀術語 .............................................................................. 30

Useful expressions for etiquettes 禮儀用語集錦 .......................................................... 30

Exercises（課後練習） ................................................................................................ 31

Extension（拓展閱讀） ............................................................................................... 34

Self-study（自學反饋） .............................................................................................. 37

Chapter Three Telephone Etiquette 商務電話禮儀 ...................................................... 38

Objectives（學習目標） .............................................................................................. 38

IV

International Business Etiquette 國際商務禮儀（雙語版）

Lead-in（導讀） ........................................................................................................... 38

Test yourself（自我測試） ........................................................................................... 38

Part I The Guidelines for Handling Outgoing Calls 撥打電話的禮儀 .............................. 39

Part II Guidelines for Handling Incoming Calls 接聽電話的禮儀 .................................... 42

Situational practice for etiquettes 禮儀口語實景 ......................................................... 44

Terminology related 相關禮儀術語 .............................................................................. 45

Useful expressions for etiquettes 禮儀用語集錦 .......................................................... 46

Exercises（課後練習） ................................................................................................ 47

Extension（拓展閱讀） ............................................................................................... 49

Self-study（自學反饋） .............................................................................................. 54

Chapter Four Etiquette For Receiving Guests 商務接待禮儀 ...................................... 56

Objectives（學習目標） .............................................................................................. 56

Lead-in（導讀） ........................................................................................................... 56

Test yourself（自我測試） ........................................................................................... 56

Part I Etiquettes for Introduction and Greetings 介紹和問候禮儀 .................................... 57

Part II The Procedure of Receiving Guests 商務接待具體步驟........................................ 64

Situational practice for etiquettes 禮儀口語實景 ......................................................... 67

Terminology related 相關禮儀術語 .............................................................................. 68

Useful expressions for etiquettes 禮儀用語集錦 .......................................................... 68

Exercises（課後練習） ................................................................................................ 70

Extension（拓展閱讀） ............................................................................................... 72

Self-study（自學反饋） .............................................................................................. 76

Chapter Five Business Dinner Etiquette 商務宴會禮儀 ............................................... 77

Objectives（學習目標） .............................................................................................. 77

Lead-in（導讀） ........................................................................................................... 77

Test yourself（自我測試） ........................................................................................... 78

Part I Forms of Business Entertaining 商務宴請的方式 ................................................... 79

Part II Preparations for the Business Meals 商務宴請的籌備 ........................................... 80

Part III Etiquettes for Business Dinner 商務餐會禮儀 ...................................................... 84

Situational practice for etiquettes 禮儀口語實景 ......................................................... 92

Terminology related 相關禮儀術語 .............................................................................. 92

V

Contents

Useful expressions for etiquettes 禮儀用語集錦 .......................................................... 94

Exercises（課後練習） ................................................................................................ 98

Extension（拓展閱讀） ............................................................................................. 102

Self-study（自學反饋） ............................................................................................ 104

Chapter Six Job Application And Interview 求職與面試禮儀 ...................................... 106

Objectives（學習目標） ............................................................................................ 106

Lead-in（導讀） ......................................................................................................... 106

Test yourself（自我測試） ......................................................................................... 107

Part I Resumes and Application Letters 個人簡歷與求職信 ........................................... 107

Part II The Job Interview 面試 ......................................................................................... 117

Situational practice for etiquettes 禮儀口語實景 ....................................................... 123

Terminology related 相關禮儀術語 ............................................................................ 126

Useful expressions for etiquettes 禮儀用語集錦 ........................................................ 127

Exercises（課後練習） .............................................................................................. 129

Extension（拓展閱讀） ............................................................................................. 132

Self-study（自學反饋） ............................................................................................. 134

Chapter Seven Correspondence Etiquette 商務信函禮儀.......................................... 135

Objectives（學習目標） ............................................................................................ 135

Lead-in（導讀） ......................................................................................................... 135

Test yourself（自我測試） ......................................................................................... 135

Part I The Format of Business Letters 商務信函的格式 ................................................. 136

Part II Principles of Business Letter Writing 商務信函寫作原則 ................................... 148

Part III Writing Techniques of business Letter Writing 商務信函寫作技巧 ................... 154

Situational practice for etiquettes 禮儀口語實景 ....................................................... 166

Terminology related 相關禮儀術語 ............................................................................ 166

Useful expressions for etiquettes 禮儀用語集錦 ........................................................ 168

Exercises（課後練習） .............................................................................................. 170

Extension（拓展閱讀） ............................................................................................. 174

Self-study（自學反饋） ............................................................................................. 176

VI

International Business Etiquette 國際商務禮儀（雙語版）

Chapter Eight Etiquette in International Business Negotiation 國際商務談判禮儀 ... 178

Objectives（學習目標） ............................................................................................ 178

Lead-in（導讀） ......................................................................................................... 178

Test yourself（自我測試） ......................................................................................... 179

Part I Negotiators as Hosts 作為東道主的談判者 .......................................................... 180

Part II Negotiators as Guests 作為賓客的談判者 .......................................................... 188

Part III Taboos of Business Negotiation of Different Cultures 各國的商務談判禁忌 ... 189

Situational practice for etiquettes 禮儀口語實景 ....................................................... 191

Terminology related 相關禮儀術語 ............................................................................ 193

Useful expressions for etiquettes 禮儀用語集錦 ........................................................ 193

Exercises（課後練習） .............................................................................................. 194

Extension（拓展閱讀） ............................................................................................. 196

Self-study（自學反饋） ............................................................................................ 201

Chapter Nine Business Travel Etiquette 商務旅行禮儀.............................................. 202

Objectives（學習目標） ............................................................................................ 202

Lead-in（導讀） ......................................................................................................... 202

Test yourself（自我測試） ......................................................................................... 203

Part I Basic Etiquette of Business Travel 商務旅行基本禮儀 ........................................ 203

Part II Foreign Customs and Holiday Etiquette 外國習俗與節日禮儀 ........................... 208

Situational practice for etiquettes 禮儀口語實景 ....................................................... 212

Terminology Related 相關禮儀術語......................................................................... 213

Useful Expressions for etiquettes 禮儀用語集錦 ..................................................... 215

Exercises（課後練習） .............................................................................................. 216

Extension（拓展閱讀） ............................................................................................. 219

Self-study（自學反饋） ............................................................................................ 222

Chapter Ten An Introduction to Multi-Cultural Business Etiquette 各國商務文化禮儀 ......223

Objectives（學習目標） ............................................................................................ 223

Lead-in（導讀） ......................................................................................................... 223

Test yourself（自我測試） ......................................................................................... 223

Part I The Business Etiquette and Protocol of Some Major Countries

主要國家的商務禮儀及行為規範 ............................................................................ 224

VII

Contents

Part II The Cultural Taboos of Some Major Countries 主要國家的商務禁忌 ................ 252

Situational Practice for etiquettes 禮儀口語實景 ....................................................... 255

Terminology Related 相關禮儀術語........................................................................... 256

Useful Expressions for etiquettes 禮儀用語集錦 ..................................................... 257

Exercises（課後練習） .............................................................................................. 257

Extension（拓展閱讀） ............................................................................................. 260

Self-study（自學反饋） ............................................................................................. 263

Keys to Exercises 參考答案 .......................................................................................... 265

Reference 參考文獻...................................................................................................... 271