國際商務環境(英文版)

國際商務環境(英文版)

《國際商務環境(英文版)》是2009年對外經濟貿易大學出版社出版書籍,作者是竇衛霖。

基本介紹

  • 書名:國際商務環境(英文版)
  • 作者:竇衛霖
  • ISBN:9787811343663
  • 定價:23.00
  • 出版社:對外經濟貿易大學出版社
  • 出版時間:2009.6
  • 裝幀:平
  • 開本:185mm×230mm/膠紙
  • 版次/印次:1/1
  • 字數/頁數:305千字/230
  • 適用層次:本科
內容簡介,目錄,

內容簡介

濟貿易大學、廣東外語外貿大學、上海對外貿易學院、東北財經大學、上海財經大學等學校的骨幹教授編寫而成。
2007年國家教育部批准設立了商務英語本科專業。為促進商務英語學科建設,適應教學改革和創新的需要,對外
經濟貿易大學出版社特組織編寫了“新基點”系列教材。本系列教材體現商務英語專業最新教學特點和要求,是
面向二十一世紀的一套全新的立體化商務英語教材,主要適用於全國各高等院校商務英語專業本科學生。
本系列教材旨在培養具有紮實的英語基本功,掌握國際商務基礎理論和知識,具備較高的人文素養,善於跨文化
交流與溝通,能適應經濟全球化,具備國際競爭力的複合型英語人才。共由語言技能、商務知識、人文素養三個
子系列組成。

目錄

Chapter OneBackground for International Business: An Overview 1
Text: Get Familiar with International Business2
Words and expressions9
Key terms10
Notes10
Summary of key points13
Exercises13
Case study: Ford Motor Company16
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce
Chinas Dominance in Global Manufacturing and Trade?20
Minifile 21
Webalert 23
Further reading 24
Chapter TwoThe External Environment of Business 25
Text:The Business Organization and Its Environment 25
Words and expressions33
Key terms34
Notes35
Summary of key points36
Exercises36
Case study: Disneys Strategy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on Poverty Reduction in Africa?40
Minifile 42
Webalert 43
Further reading 43
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Words and expressions52
Key terms53
Notes53
Summary of key points56
Exercises57
Case study: Team-Based Structures at Saab Training Systems59
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Minifile 62
Webalert 64
Further reading 64
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Words and expressions71
Key terms72
Notes72
Summary of key points74
Exercises74
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Minifile 82
Webalert 84
Further reading 84
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Words and expressions92
Key terms93
Notes93
Summary of key points95
Exercises95
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint:Helping Developing Nations: Aid or Trade?98
Minifile 100
Webalert 103
Further reading 104
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Words and expressions111
Key terms111
Notes111
Summary of key points113
Exercises114
Case study: How Do You Throw Your “Meishi”116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118
Minifile 121
Webalert 123
Further reading 124
Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Words and expressions132
Key terms133
Notes134
Summary of key points136
Exercises136
Case study: B&Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Minifile 144
Webalert 145
Further reading 146
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Words and expressions155
Key terms155
Notes156
Summary of key points158
Exercises158
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Minifile 165
Webalert 166
Further reading 166
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Words and expressions173
Key terms174
Notes174
Summary of key points176
Exercises176
Case study: Nestle Infant Formula 179
Point-counterpoint:Is It Ever Acceptable to Pay a Bribe in Business?182
Minifile184
Webalert 186
Further reading 186
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Words and expressions196
Key terms197
Notes197
Summary of key points199
Exercises199
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Minifile 205
Webalert 206
Further reading 207
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Words and expressions214
Key terms215
Notes215
Summary of key points218
Exercises218
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223
Minifile 228
Webalert 229
Further reading 230Chapter OneBackground for International Business: An Overview 1
Text: Get Familiar with International Business2
Case study: Ford Motor Company16
Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce
Chinas Dominance in Global Manufacturing and Trade?20
Chapter TwoThe External Environment of Business 25
Text:The Business Organization and Its Environment 25
Case study: Disneys Strategy in China 38
Point-counterpoint: Do Business Environment Reforms Have Great Impact
on Poverty Reduction in Africa?40
Chapter ThreeThe Internal Environment of Business44
Text: Organization: the Internal Environment44
Case study: Team-Based Structures at Saab Training Systems58
Point-counterpoint: The Manager: Omnipotent or Symbolic?60
Chapter FourPolitical Environment Facing International Business65
Text: The Changing Political Environment 66
Case study: Should Government Be Running the Railways? 76
Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79
Chapter FiveEconomic Environment Facing International Business85
Text: The International Economic Environment85
Case study: Chinese Firms Incentives for Foreign Acquisitions97
Point-counterpoint:Helping Developing Nations: Aid or Trade?98
Chapter SixCultural Environment Facing International Business105
Text: The Challenge of Crossing Cultural Boundaries105
Case study: How Do You Throw Your “Meishi”116
Point-counterpoint: Does International Business Lead to
Cultural Imperialism?118Chapter SevenSocial Environment Facing International Business125
Text: Society and Business126
Case study: B & Q in China 139
Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141
Chapter EightLegal Environment Facing International Business147
Text: Legal System in International Business148
Case study: Sweatshop Economies161
Point-counterpoint: Should the America Impose Religion on Secular Law? 163
Chapter NineEthical Environment Facing International Business167
Text: Business Ethics and Corporate Codes168
Case study: Nestle Infant Formula 179
Point-counterpoint:Is It Ever Acceptable to Pay a Bribe in Business?182
Chapter TenTechnological Environment Facing International Business188
Text: Changes in Technological Environment188
Case study: India: A New Tiger Economy?202
Point-counterpoint: Different Viewpoint on Information Technology Forum204
Chapter ElevenGlobal Change and Challenges of the International Environment208
Text: Global Environment of International Business209
Case study: Can Market Mechanisms Reduce Global Climate Change? 220
Point-counterpoint: Is Regional Planning the Solution, or the Problem?223

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