商務英語(馮琳、魏巍編著書籍)

書籍信息,內容簡介,圖書目錄,

書籍信息

叢 書 名:21世紀高等院校國際經濟與貿易專業精品教材
作   者:馮琳 魏巍
定   價:¥26
譯   者:版   次:1-1
I S B N:978-7-5654-1074-1
開   本:異型16
出版時間:2013-04-01
頁   碼:215

內容簡介

這本教材的邏輯是指導應屆畢業生應聘與就職過程中的英語套用,如何處理一些應急問題。作者努力將從找工作到高級管理技巧等串聯起來,以此展現一個全貌。這本書要高於一本單純的教材。

圖書目錄

Section I: Fundamentals
Unit 1: Economic Climate
Unit 2: Management Lntroduction
Unit 3: Market and Competition
Unit 4: Business Entity
Unit 5: Corporate Culture
Unit 6: Corporate Governance & Structure
Section II: As an Amployee
Unit 7: Job Description & Title
Unit 8: Job Advertisement and Application
Unit 9: Job Interview
Unit 10: Job Mission Statement
Unit 11: Employment Contract
Unit 12: New Employee Training
Unit 13: Office Politics
Unit 14 Business Letter
Unit 15: Business Call
Unit 16: Business Graphs and Charts
Unit 17: Business Meeting
Unit 18: Effective Presentation
Unit 19: Business Travel
Unit 20: Business Etiquette
Section III: Managing People
Unit 21: Organize a Team
Unit 22: Motivation
Unit 23: Advertisement
Unit 24: Management Strategy
Unit 25: Business Report & Case
Unit 26: Public Relations
Section IV: Executive
Unit 27: CFO & Finance
Unit 28: CTO & Technology Innovation
Unit 29: CIO & Stocks
Unit 30: CMO & Marketing
Unit 31: CEO and Business Ethics
Unit 32: COO
References

相關詞條

熱門詞條

聯絡我們