MBA商務英語

內容簡介

本書編寫體現實用性和針對性原則，以及自主學習與協作學習相結合的原則。融聽、說、讀、寫、譯等多項語言技能於一體，並且充分利用了現代教育技術，配有純正英語cD糟。
本書體系包括網路熱身、導入活動、專業閱讀教材、自測評估、複習練習、案例討論、能力測試等。內容體現了MBA、工商管理專業的特色，涵蓋了管理學、組織行為學、市場行銷、人力資源管理、戰略管理、企業文化、商務溝通、經濟全球化、電子商務等相關領域知識。

Unit 1 Management
Part One Warm-up
Part Two Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Quiz Effective Management
Part Three Exercises
Part Four Case Study 1 Bill Gates and Microsoft
Case Study 2 The Expansion of Blue Streak
Part Five Skills-building
Unit 2 Organizational Behavior
Part One Warm-up
Part Two Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-assessment
Part ThFee Exercises
Part Four Case Study 1 Nestl6’S CEO on Managing Change
Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca
Part Five Self-assessment
Unit 3 Marketing Management
Part One Warm-up
Part Two Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Quiz
Part Three Exercises
Part Four Case Study 1 Develop a Marketing Plan
Case Study 2 Marketing Spotlight-GE
Part Five Practical Quiz
Unit 4 Human Resources Management
Part One Warm-up
Part Two Reading 1 Tomorrow’S HR Today
Reading 2 Career Development
Quiz
Part Three Exercises
Part Four Case Study 1 Virtual Teamwork at IBM
Case Study 2 Managers and HR Professionals at Sands Corporation：
Friends or Foes?
Part Five Skills-assessment
Unit 5 Strategic Management
Part One Warm-up
Part Two Reading 1 What is Strategy and Why is it Important
Reading 2 Strategy Formulation：Situation Analysis And Business Strategy
Quiz
Part Three Exercises
Part Four Case Study 1 Basic Concepts of Strategic Management
Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models
Part Five Skills-building
Unit 6 Corporate Culture
Part One Warm-up
Part Two Reading 1 Building a Corporate Culture That Promotes Good
Strategy Execution
Quiz for Culture
Reading 2 The International Business Context-Cultural Views
Toward Management and Managers
Part Three Exercises
Part Four Case Study 1 Southwest Airlines’Team Culture
Case Study 2 Daimler-Chrysler's Diverse Cultures
Part Five Developing Competencies
Unit 7 Business Communication
Part One Warm-up
Part Two Reading、1 Understanding Business Communication
Listening Skills：Self-assessment
Reading 2 Oral Presentation
Self-assessment
Part Three Exercises
Part Four Case Study 1 Facing a Communication Dilemma at Hallmark
Case Study 2 The Key to Giving Speeches
Part Five Quiz
Unit 8 Economic Globalization
Part One Warm-up
Part Two Reading 1 Globality
Reading 2 Globalization：The Debate
Quiz
Part Three Exercises
Part Four Case Study 1 Wal-Mart and International EDI
Case Study 2 Cuhural Effects of Economic Globalization
Part Five Quiz
Unit 9 Managerial Economics
Part One Warm-up
Part Two Reading 1 Managefi Economics
Reading 2 Demand Forecasting
Quiz
Part Three Exercises
Part Four Case Study 1 Maximize Profit of Maximize Market Share?
Case Study 2 Constained Maximization in the Toy Business and
Why Ffisbees are Called Ffisbees．
Part Five Quiz
Unit 10 Ecommerce
Part One Warm-up
Part Two Reading 1 Ecommerce Overview of Electronic Commerce
Reading 2 E-Grocers Check out
Mini-quiz The Basics of Ecommerce
Part Three Exercises
Part Four Case Study 1 Value Chain Management Using Ecommerce
Case Study 2 Starwave
Part Five Terminology Quiz
Keys to Exercises

MBA商務英語

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