《商務英語報刊選讀》是2013年北京交通大學出版社，清華大學出版社出版的圖書，作者是董曉波 ，本書結合了大量英語報刊的內容，對學習者進行全面而嚴格的商務英語基礎理論教育及英語語言技能培訓。
基本介紹
- 書名：商務英語報刊選讀
- 作者：董曉波
- 出版社：北京交通大學出版社，清華大學出版社
- ISBN：9787512112544
內容簡介,圖書目錄,
內容簡介
《通識教育系列叢書：商務英語報刊選讀》旨在對學習者進行全面而嚴格的商務基礎理論教育及英語語言技能的培訓，讓學習者在閱讀和理解商務英語文章的基礎上，既能學習豐富的商務知識，又能熟悉一些商務方面的英語表達，以便提高跨文化商務交際水平。
《通識教育系列叢書：商務英語報刊選讀》適用於商務英語專業的學生，同時也適用於對外經貿、財政金融、工商管理等專業的學生，還可作為從事國際商務經貿工作人員的重要參考資料。
圖書目錄
Unit 1 Business & Industry
Text A Start a Business
Text B Entrepreneurship in China-Let a Million Flowers Bloom
Supplementary Reading
Building Excitement-Can China Avoid a Bubble?
Unit 2 Capital Markets
Text A Banking Industry
Text B Stock Exchange
Supplementary Reading
American Stock Markets-Reversal of Fortune
Unit 3 International Marketing
Text A Business Planning-Marketing Planning
Text B Supporting Offline Campaign Launches With Online Marketing
Supplementary Reading
Online-coupon Firms-Groupon Anxiety
Unit 4 International Investment and Credit
Text A A Financial Mamage
Text B How to Promote and Regulate International Investments?
Supplementary Reading
Moving Toward a Global Currency
Unit 5 Business Elite
Text A The Resurrection of Steve Jobs——That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger
Text B Ann Moore: The CEO of Time
Supplementary Reading
Steve Jobs and the iPad of Hope——Apple's Innovation Machine Churns Out Another Game-changing Device
Unit 6 E-Commerce
Text A In E-Commerce, More Is More
Text B The Alibaba E-Commerce Empire
Supplementary Reading
Online Shopping: Selling Becomes Sociable
Unit 7 Econonuc Globalization and Multinational Corporation
Text A Globalization vs. Economic Sovereignty
Text B The World's Top Choice——-China Remains the Most Popular Destination for Foreign Direct Investment
Supplementary Reading
McDonald's Eyes Growing Presence in Local Market
Unit 8 Economic Regulations and Law
Text A U.S.Sets 21st Century Goal: Building a Better Patent Office
Text B Anti-trust Law Treats "All Firms Equally" Over 140 Cases Handled; Rules
in Line With International Principles
Supplementary Reading
China E-commerce Giant Launches Campaign to Fight Online Piracy
Unit 9 Economic Crisis
Text A The Great Depression
Text B U.S.Subprime Mortgage Crisis
Supplementary Reading
10 Ways to Manage Your Money in Economic Crisis
Unit 10 Human Resources Management
Text A Capturing the State of Human Resources in An Annual Report
Text B The Tech Effect On Human Resources
Supplementary Reading
Risk Management and Human Resources Team Up to Cut Absence Costs
Unit 11 Advertising and Publicity
Text A Internet Advertising
Text B Beijing Tries to Push beyond " Made in China"
Supplementary Reading
The Harder Hard Sell
Unit 12 Training
Unit 13 Corporate Culture
Unit 14 Business Ethics and Corporate Social Responsibility
Unit 15 WTO & China
Key to Exercises
References
