《商務英語報刊選讀（第2版）》是2017年清華大學出版社出版的圖書，作者是董曉波。
基本介紹
- 書名：商務英語報刊選讀（第2版）
- 作者：董曉波
- 出版社：清華大學出版社
- 出版時間：2017年09月01日
- ISBN：9787512116115
內容簡介,作者簡介,目錄,
內容簡介
本書旨在對學習者進行全面而嚴格的商務英語基礎理論教育及英語語言技能培訓，讓學習者在閱讀和理解商務英語文章的基礎上，既能學習豐富的商務知識，又能熟悉一些商務方面的英語表達，以便提高跨文化商務交際水平。
作者簡介
董曉波，博士，教授，博士生導師，中國法律語言研究會常務理事，中國譯協法律翻譯委員會委員，江蘇省人民政府地方性法規譯審專家，江蘇國際法治動態研究中心負責人，主持國家社科基金項目“我國法律法規翻譯的統一與規範化研究”。
目錄
Unit1CapitalMarkets1
TextABankingIndustry1
TextBStockExchange10
SupplementaryReadingAmericanStockMarkets—ReversalofFortune18
Unit2InternationalMarketing22
TextABusinessPlanning—MarketingPlanning22
TextBSupportingOf?ineCampaignLauncheswithOnlineMarketing30
SupplementaryReadingOnline-couponFirms—GrouponAnxiety36
Unit3BusinessElite42
TextATheResurrectionofSteveJobs
—ThatWhichDoesNotKilltheBossofAppleSeemstoMakeHimStronger…………42
TextBAnnMoore:TheCEOofTime48
SupplementaryReadingSteveJobsandtheiPadofHope
—Apple’sInnovationMachineChurnsoutAnotherGame-changingDevice53
Unit4E-Commerce62
TextAInE-Commerce，MoreIsMore62
TextBTheAlibabaE-CommerceEmpire69
SupplementaryReadingOnlineShopping:SellingBecomesSociable75
Unit5EconomicGlobalizationandMultinationalCorporation80
TextAGlobalizationvsEconomicSovereignty80
TextBTheWorld’sTopChoice—
ChinaRemainstheMostPopularDestinationforForeignDirectInvestment88
SupplementaryReadingMcDonald’sEyesGrowingPresenceinLocalMarket93
Unit6EconomicRegulationsandLaw98
TextAUSSets21stCenturyGoal:BuildingaBetterPatentOf?ce98
TextBAnti-TrustLawTreats“AllFirmsEqually”over140CasesHandled:
RulesinLinewithInternationalPrinciples105
SupplementaryReadingChinaE-CommerceGiantLaunchesCampaigntoFightOnlinePiracy112
Unit7HumanResourcesManagement118
TextACapturingtheStateofHumanResourcesinanAnnualReport118
TextBTheTechEffectonHumanResources127
SupplementaryReadingRiskManagementandHumanResourcesTeamuptoCutAbsenceCosts134
Unit8AdvertisingandPublicity145
TextAInternetAdvertising145
TextBBeijingTriestoPushBeyond“MadeinChina”151
SupplementaryReadingTheHarderHardSell160
Unit9Training173
TextATrainingtheTrainer173
TextBTrainingNeedsAssessment:AMustforDevelopinganEffectiveTrainingProgram181
SupplementaryReadingAnInnovativeMethodforRole-speci?cQuality-trainingEvaluation191
Unit10CorporateCulture198
TextAWhatIsCorporateCulture?198
TextBFourStepstoGoGreenLikeeBay—StartingwithEmployees206
SupplementaryReadingTheFallofaCorporateQueen212
Unit11BusinessEthicsandCorprateSocialResponsibility219
TextATheCorporateResponsibilityCommitment219
TextBControversialChemicalPosesChallengeforColgate-Palmolive226
SupplementaryReadingToyotaRecall:FiveCriticalLessons235
