商務英文函電與談判

《商務英文函電與談判》是2013年清華大學出版社出版的圖書，作者是王曉冬、孫丹、左輝。

基本介紹

• 書名：商務英文函電與談判
• 作者：王曉冬
  孫丹
  左輝
• 出版社：清華大學出版社
• 出版時間：2013年08月
• 定價：25 元
• ISBN：9787302325338

內容簡介

本教材涉及國際貿易實務各個環節及相凳紙嫌關商務活動中商務英文函電的寫作指導、商務談判的實踐技巧，照束芝兼顧商務談判中背景知識與文化提示。教歡旬艱盛材充分體現“任務引領、實踐導向”的課程設計思想，突出外貿業務流程中遇到的現實問題、操作要點及解決方法與技巧，通過實際案例、講阿影情景模擬和課後拓展等多種手段，將語言訓練與貿易實務融為一體，使學生在模擬外貿業務活動中騙套和提高其商務英文書面表達能力，掌握商務談判實踐技巧姜妹殃危，強化外貿業務能力，提高從事國際貿易工作的綜合素質。

本教材適合商務英語、國際貿易、英語等專業的學生學習使用，亦可供國乘譽際貿易從業人員學習和參考。

目錄

Preface

Contents

Unit 1 Introduction to Business Correspondence andHegotiations

Introduction

Objectives

Part One Principles of Business Correspondence.

Part Two Principles of Business Negotiations

Part Three Process of Business Negotiations

Part Four Intercultural Strategies of Business Negotiations

Part Five Exercises

Unit 2 Establishing Trade Relations

Introduction

Objectives

Part One Layout of a Business Letter

Part Two Writing Customer Relations Letter

Part Three Conference on Introducing Products

Part Four Lea fiets and Advertisements

Part Five Exercises

Unit 3 Inquiry and Reply

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 4 Offer and Counter-otter

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 5 Order and Confirmation

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 6 Quantity and Quality

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 7 Packing and Shipment

Introduction

Objectives

……

Unit 8 Commission and Payment

Unit 9 Complaints, Claims and Adjustments

Unit 10 Insurance and Arbitration

Unit 11 Requesting and Confirming a Service

Unit 12 Office Business Correspondence

Appendixes

References

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 5 Order and Confirmation

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 6 Quantity and Quality

Introduction

Objectives

Part One Business Correspondence and Format

Part Two Business Negotiation and Skills

Part Three Cultural Tips

Part Four Additional Expressions

Part Five Exercises

Unit 7 Packing and Shipment

Introduction

Objectives

……

Unit 8 Commission and Payment

Unit 9 Complaints, Claims and Adjustments

Unit 10 Insurance and Arbitration

Unit 11 Requesting and Confirming a Service

Unit 12 Office Business Correspondence

Appendixes

References