商務研究教學設計

《商務研究教學設計》是2011年大連理工大學出版社出版的圖書。

基本介紹

• 中文名：商務研究教學設計
• 作者：譚會萍主編
• 類別：市場行銷
• 出版社：大連理工大學出版社
• 出版時間：2011年
• 開本：16 開
• 裝幀：平裝
• ISBN：9787561165263

內容簡介

《國際商務研究性教學設計》用英語編寫，共三篇十二章。篇培養研究素質章塑造個人商務素質：第二章解決問題的方法；第三章有效的學習方法。第二篇研究技能訓練：第四章商務圖表分析；第五章網路資源搜尋：第六章學術研究與寫作；第七章演講技能與方法。第三篇商務研究實踐：第八章出口行銷計畫：第九章跨國公司分析；第十章進出口交易：第十一章企業財務分析；第十二章外匯交易。

《國際商務研究性教學設計》可作為教師講授國際商務（雙語）課程的參考書和實踐教學的指導書、學生參加研究性學習和用英語學習國際商務知識的參考書，同時也可作為對國際商務和英語感興趣人士的閱讀書籍。

圖書目錄

Part I Research Qualification Cultivation

Chapter One Developing Business Personality

I. Changing roles and responsibilities ofbusiness schools

II. Students' responsibilities in professionaldevelopment

III. The business personality

IV. Creative activities to develop your businesspersonality

V. Conclusions

References

Chapter Two Problem-Solving Methodology

I. Personal / cultural differences

II. Universal approach

1. Problem-solving scenario

2. Seeking out and defining the problem: 5whys

3. Identifying alternative solutions

4. Evaluation and choosing the appropriatealternative

5. Implementation

6. Monitor and control outcomes

III. Barriers to problem-solving

1. Heuristics

2. Procrastination

3. Dissonance reduction

4. Decision confirmation

5. Defensive avoidance

6. Incrementalizing

7. Conservative information analysis

8. Groupthink

9. Time and cost constraints

IV. Utilization of exercises

1. Five-square configuration

2. Nine dots

3. Exercise solutions

References

Chapter Three Efficient Learning Style

I. Leaning styles

1. Visual learning

2. Auditory learning

3. Kinesthetic （Experience） learning

II. Study preparation

1. My method of study

2. Additional methods of studying

Ill. Presentation in English

1. How to format and present apresentation

2. How to prepare a presentation

IV. Practicing English

1. Speak English with your friends

2. Watch the entire show or movie inEnglish

3. Make friends with any English speakingstudents on campus

4. Practice writing and reading comprehension online

V. How to prepare for life abroad

1. Cultural differences

2. How to succeed in America

VI. Certified Global Business Professional（CGBP） exam

1. What is CGBP

2. The benefits of CGBP

References

Part II Research Technique Approach

Chapter Four Business Graph Analysis

I. Why make a graph analysis

II. Types of graphs

1. A bar graph

2. A pie graph

3. A curve graph

4. A table

Part III Research in BusinessCycle