EADING Group Co. LTD., founded in 2000, is a wise technology operator specializing in equipment manufacturing, software development, content service, product sales and operating service, with five major business parts of core technology, smart life, EApower, innovative fashion and technology investment. By the end of 2013, its sales network covers 22 provinces and 57 cities with more than 2000 employees. EADING’s assets exceed 1 billion yuan and its annual turnover reaches 4 billion yuan. It has partnered with world-class manufactures like Lenovo, Apple, Samsung, Intel, Microsoft and IBM. It also has been awarded China's Top 100 Chain Enterprises, China’s Top 100 Software Enterprises and China’s Top 50 Most Valuable Growing Enterprises of 2003.
Easy-to-use Philosophy: Seen from the strokes, EADING is the simplest name of a company, which infers that EADING provides easy-to-use products and convenient service to achieve the goal of making profits through meeting customers’ requirements.
Must spirit: EADING is a homophone of “Yiding”, reflecting the spirit of “From Struggle Comes Success”
IT 定位：從字型上看，一丁與IT 字形相似，體現一丁在IT（信息技術）領域的發展定位，智慧科技運營商的發展目標，並努力讓一丁成為IT 代名詞。
IT orientation: EADING shares similar shape of IT, showing its target in IT (information technology) field, goals to become a wise technology operator and its efforts to be the pronoun of IT.
資質榮譽
全國青年文明號
商務部商務誠信建設試點工作先進單位
中國IT 零售綜合實力第二名
ISO9001 及ISO14001 雙認證
福建省創業創新人才“百人計畫”
福建省消費者委員會誠信單位
2006-2007 年度“納稅信用A 級”
福建省科技型企業
福建省信息化局頒發“雙軟認證企業”
福建省工商信用優異企業（AAA 級）
2008-2009 年度“誠信經營先進單位
“用於混合信號積體電路的可測性電路”專利
“具有頻帶擴展功能的高速相位分裂電路”專利
聯想Lenovo 授權全國首家經銷商（授權號：0001）
英特爾Intel 至尊合作夥伴
微軟OEM 鑽石級合作夥伴
蘋果Apple 中國地區十大經銷商
共青團中央青年就業創業見習基地
福建省企業知名字號
中共台江區委員聯合台江區工商行政管理局授予“黨員誠信示範店”
青少年事務公益項目貢獻獎
福州市先進職工之家
福州市總工會授予“工人先鋒號”
2006-2008 年度“先進基礎黨組織”
中共台江區委組織部授予“先進非公黨組織”
Honors
Civilization of Chinese Youth
Advanced Unit for Trustworthy Pilot Work Awarded by Ministry of Commerce
The Second Place of Chinese IT Retail Enterprises in Comprehensive Strength
Certification of ISO9001 and ISO014001
The Recruitment Program of Hundred Talents in Innovation Entrepreneurship of Fujian Integrity Unit Selected by Fujian Consumer Council
Taxpayer Credit A-Level in 2006-2007
Fujian Technological Enterprise
“Double Soft Enterprise” (software enterprise and products) Awarded by Fujian Information Technology Bureau
Creditworthy Enterprise (AAA-Level) Awarded by Fujian Administration for Industry & Commerce Integrity Management Enterprise in 2008 - 2009
Patent of testability circuit for a mixed signal integrated circuit
Patent of high speed phase splitting circuit with band expansion function
Lenovo’s First Franchisee in China (Authorization NO.:0001)
Excellent Partner of Intel
Diamond-Level Partner of Microsoft OEM
Apple Top Ten Franchisers in China
Employment and Self-employment Internship Base of Communist Youth League Central Committee
Famous Enterprise in Fujian Province
“Party Member Integrity Model Store” Awarded by Committee of CPC Taijiang District and Administration of Industry and Commerce of Taijiang District
Contribution Award for Youth Affairs Public Service Project
Fuzhou Advanced Home for Employees
“Title of Workers Vanguard” Awarded by Fuzhou General Union
Advanced Basic Party Organization in 2006-2008
“Advanced Non-public Party Organization” Awarded by Organization Department of Committee of CPC Taijiang District
In Dec., 2013 The entrepreneurial team of EADING Chip Optical Communication Company was selected as the third group of Hundred Talents Program by Organization Department of CPC Fujian Provincial Committee.
In July, 2013 Fujian EADING Chip Intelligence Technology Co., Ltd. was founded in July, 2013, which researches, develops and produces self-owned brand of internet smart products.
In March, 2013 EADING Group released a new logo and "wise technology operators" brand new strategy.
In Jan., 2013 EADING Holdings Co. LTD. was founded in Jan., 2013, which three industrial clusters comprising of IT application and innovation, IT technology research and development and ITindustry investment were formed.
In December, 2012 First EAsmart store and EApower base grandly opened in Fuzhou in Dec.,2012.
In May, 2012 Fujian EADING Core Optical Communication Co. LTD. was founded in May, 2012, formally
announcing its entry in high-end chips industry for independent research and development.
In Apr., 2012 Lenovo Legend Capital became one of EADING’s earliest investors in Apr., 2012.
In June, 2011 The world’s most advanced SAP-ERP system successfully put into service in June, 2011.
In January, 2011 EADING received certification of “two soft” in Jan., 2011. ( software enterprise and software products)
In May, 2010 EADING Group (Shanghai) Information Technology Co. LTD. was founded, officially launching national development strategy.
In April, 2010 EADING became Lenovo’s first franchisee in China (Authorization NO.: 0001)
In November, 2009 EADING Group Co. LTD. was founded and won the title of Heisey top 10 most Influential Brands.
In May, 2007 EADING became the strategic partner of Lenovo, Intel, Microsoft, Sony, Apple, Dell， Samsung and IBM in May, 2007.
In February, 2006 EADING obtained the qualification of import and export and initiated international trade business.
In November, 2005 EADING received certification of ISO9001 and ISO14001.
In September, 2001 EADING became an authorized supplier for Fujian Provincial People's Government.
In June, 2000 Fuzhou EADING Information Technology Co. LTD. was founded in June, 2000.
In the Internet era, EADING will establish products system with self-owned brand, self-development and self-production in the fields of optical communication, internet intelligence, fashionable electronics, life innovation and intelligent service to create a new era of EADING independent products.
It focuses on research, development and industrialization application of integrated circuit chips applied on national Fiber-To-The-Home and Tri-networks Integration process and establishes smart home ecosystem in the service of household. It also researches, develops and produces software and hardware products like smart home, smart cloud platform and intelligent robots. EADING has a group of post- doctorates technical team with rich experience in analog and digital integrated circuit design and a focus on independent innovation and intellectual property perfection. The team has successfully developed a number of high speed integrated circuit chips for optical communication and possessed several international patents. The enterprise has already become a competitive integrated circuit designer in the market.
EADING is a brand of internet intelligence, independently developed, innovated, manufactured and sold by EADING Group, which adheres to the world-class industrial design philosophy and product positioning as simplicity, usability, fun and intelligence. EADING creates an ecological chain of fashionable electronics technology, integrating with mobile internet, cloud computing, internet of things and big data. The products can not only integrate into much more intelligent life scenes, but also capture, excavate and analyze users’ data, which provides users with much more convenient, intelligent and interesting technology life.
EADING fashionable electronics are developed by international fashion and creative design team, which highlight modern elements and target at youthful and energetic trendsetters. It is a self-created fashion brand.
EAsmart is a self-designed and manufactured brand of EADING creative life products. With the product development philosophy of fashion, innovation, handwork and nature, it originates from the source of global innovative culture to integrate creative life elements and develop innovative products for people who have a taste for life quality.
Xiaoding is a self- owned brand of intelligent service for individuals, families, government and enterprises. It provides various types of service like software and hardware maintenance, system optimization of windows, ios and android, extended warranty, maintenance, chip level maintenance service, individual DIY, home network, smart home maintenance, enterprise IT operation maintenance and IT outsourcing.
EADING cooperates with many world leading brands like Apple, Lenovo, Samsung, Microsoft, Intel, MAGISMETOO, MOMODESIGN, Ciclotte, Nothing Design, Gerber, Firstbike, Bagheraclassic, CSBOOX, ZIIIRO, covering four product forms of overall unit, accessories, service and contents.
EADING SmartLife operates self-owned brand products like internet intelligence, life creation, fashionable electronics and intelligent service and proxy products of world’s top electrics, covering smart 3c, smart music, intelligent learning, smart travelling, smart entertainment, smart home, intelligent security, intelligent health, intelligent vehicle and robots etc. It succeeds in intelligent control, remote cooperation, intelligent analysis and decision-making via big data cloud platform, which creates the best intelligent shopping experience for users.
EAsmart, an innovative and fashionable dock, mainly operates EADING self-developed creative life products, which depends on oversea purchasing and design teams to bring in many international well-known brands and provides the world’s most aesthetic and chic products. It will be a new fashion hub in the city.
EADING is one of the largest international electronics retail enterprises with over 300 exclusive shops in China. Its strategic partners include international well-known brands like Lenovo, Apple, Samsung, Microsoft and Intel etc. It became Lenovo’s first franchisee (Authorization NO.:0001) and one of the first Apple Premium Resellers in IT channel in China. It brings in the best accessories, supported by professional purchasing team, to offer an amazing experience for users.
EADING channel business has broad channels, marketing capacity and customer service system. It keeps stable and long-term cooperation with suppliers and core agents to ensure the interests of all parties in the supply chain, which enables to establish a multi-zone, multi-category and multi-brand distribution system. In the meanwhile, EADING guarantees its excellent service by virtue of its perfect after-sales service and rapid logistics operation.
EADING new channel business, operating in B2C or B2B2C modes, covers electronic business, enterprise employee purchase (EPP), employees’ welfare consumption, credit card direct operation, FA service provider, e-mail marketing, catalog marketing, gas filling card direct purchase, enterprises and public institutions group purchase etc. It focuses on customers’ requirements and provides more reasonable products and solutions in time.
Easemart, the third party platform brand of EADING Group, devotes to building interactive IT commercial chains, highlighting consumer electronics businesses of computers and mobile phones and establishing perfect after-sales service and interactive experience.
EApower, which positions at B2B or B2B2B business models, provides one-stop solution of informationization, intelligence and automation for enterprises and public institutions. For many years, EADING devotes to improving the capacity of independent research and development and integration of industry resources. It has partnered with a number of international companies like Lenovo, Microsoft, IBM, Cisco, Huawei, Dell and Vmware. Identified as “Fujian Software Enterprise” and “Fujian Technology Enterprise”, EADING has more than 200 clients distributing various fields like education, health care, traffic, government, troops, finance, energy and communication fields.
文化建設
核心價值觀
企業宗旨：以客戶效益，求公司效益
企業精神：以誠待人、務實做事、精益求精、開拓創新
經營方針：深耕細作、小步快跑、厚積薄發、永續經營
人才觀：人才=品德+ 能力+ 耐力
成功學：成功= 努力+ 學習+ 堅持
Company Tenet: Making profits through meeting customers’ requirements
Company Spirit: Honesty, practical, strive for perfection and innovative
Management Guideline: Steady and aborative, small but steady steps equal a great stride, breakthrough after accumulating, sustainable operation
EADING always sees workforce development as the core strategy, which includes special talent projects like EADING Chip high-end innovation entrepreneurship, 6.27, Kunpeng and Zhufeng projects. EADING insists the talent philosophy of “people oriented, picking the right man for the right job, learning to meet practical needs and shaping new glory”, attracting talents by ambition, treatment, culture and opportunities.
EADING advancement system is designed based on career development, which provides dual career planning of management and professional posts to offer more opportunities for promotion and more suitable platform for further development.
EADING Group pays much attention to talent cultivation and echelon construction. EADING Academy as the education institution, it attaches much importance to the standardized management, professional curriculum and various training like senior executives echelon strategy training, supervisors echelon competition training and shop managers combating training for talents’ development through training, practice, tutoring, management sharing, employee performance ranking, working with concurrent post and employee rotation, which realizes win-win pattern of the individual, company and society.
EADING has long thrown to public service and carried out public activities like poverty alleviation, financial aid for the disabled, environment protection, disaster relief, co-construction, youth support and education aid.
In 2008, EADING donated to set up Qingxiang Education Foundation of College of Mathematics and Computer Science, Fuzhou University. Activities like computer giving and knowledge delivering are organized for children in the countryside every year. And it also carries out activities of books donation for students and dream to college and sets up computer love classrooms with Fujian Committee for the Wellbeing of the Youth.
Kunpeng Youth Affairs Center, first youth social service agency in Fujian province, was founded in March, 2008, financed by EADING Group. It was authorized and registered by Civil Affairs Department and administrated by Communist Youth League. The center is dominated by social workers in the form of private non-enterprises form with core philosophy of “Help People to Help Themselves”. It uses professional knowledge and methods to help youth with conflicts handling, rights upholding, psychological counseling, behavior modification and relationship accommodation. For years, with the support of leaders of all levels, the center has been awarded of Fujian New Long-march Commando, the 8th May 4th Youth Medal of Fujian Province (Collective), National Women Civilization Post and Person of the Year in Fujian etc. In 2013, Mrs. Liu Anjuan, director of the center, was selected member of Fujian 11th Committee of Chinese People's Political Consultative Conference. In 2012, the demonstrative project of youth supporting got the special funds from central government.
EADING fully leads in internet thinking operation model for management development, business promotion and customers' maintenance with core measures of customers' experience, fast reaction, fans economy and thinking focus.
The company has invested tens of millions to update software and hardware platforms since 2010. It cooperates with IT magnates like SAP, IBM and Cisco to build a world-class information management platform. It gradually builds up information system covering modules like HR, B2C, BI, CallCenter, OA, CRM and WMS by virtue of SAP-ERP system and realizes full process integration management which contains business, finance, service, human resources, logistics and investment processes. In the meanwhile, EADING improves process efficiency through information integration with upstream and downstream partners like manufactures, logistics and banks etc. and using EDI technology for information automation. It builds CRM (Customer Relationship Management) big data intelligent analytic center to create an informatization platform of intelligence, professional store experience, rapid logistics, mobile transaction and efficient management, which will provide customers with more convenient products and service.
