《the new capitalist manifesto: building a disruptively better business 英文原版》是2011年4月McGraw-Hill出版的圖書。
基本介紹
- 中文名：the new capitalist manifesto: building a disruptively better business 英文原版
- 作者：Umair Haque
- 出版社：McGraw-Hill
- ISBN：9781422158586
內容簡介
Welcome to the worst decade since the Great Depression.Trillions of dollars of financial assets and shareholder valuedestroyed; worldwide GDP stalled; new jobs vanishingly scarce. Butthis isn’t just a severe recession. It’s evidence that our economicinstitutions are obsolete—a set of ideas inherited from theindustrial age that no longer work for business, people, society,or the future.
In The New Capitalist Manifesto, economic strategist UmairHaque argues that business as usual has outgrown the old paradigmof short-term growth, competition at all costs, adversarialstrategy, and pushing costs onto future generations. These outwornassumptions are good for creating only “thin” value—gains that arelargely illusory and produce diminishing returns every year.
For “thick” value—enduring, meaningful, sustainable advantagethat deeply benefits the larger society—Haque details five newcornerstones of prosperity in the twenty-first century:
Loss advantage: From value chains to value cycles
Responsiveness: From value propositions to valueconversations
Resilience: From strategy to philosophy
Creativity: From protecting a marketplace to completing amarketplace
Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharpeconomic case that these methods will produce a more enduringprosperity for business as well as society.
