《one to one manager, the》是一本Random House US出版的圖書，作者是Martha Rogers，
基本介紹
- 中文名：one to one manager, the
- 作者：Martha Rogers
- 出版社：Random House US
- ISBN：9780385502290
內容簡介,作者簡介,
內容簡介
In The One to One Manager, visionary authors Don Peppers andMartha Rogers, Ph.D., go behind the scenes to report on thechallenges and solutions discovered by managers leading 1 to 1efforts at organizations such as Xerox, General Electric, Oracle,First Union, Hewlett-Packard, USAA, Levi Strauss, and BritishAirways. Filled with in-depth interviews with executives on thefront lines of the 1 to 1 revolution, and based on more than twodozen case histories from companies around the world, The One toOne Manager examines the actual day-to-day issues involved insetting and running 1 to 1 initiatives.
The One to One Manager introduces readers to the groundbreakers,the pathfinders, and the explorers of a vast and rapidly expandingnew universe of customer-focused business strategies. Among thefascinating pioneers profiled in this book, you will meet:
-General Robert McDermott, the visionary leader who transformedUSAA from an insurance firm mired in paperwork into an IT-savvyfinancial institution dedicated to meeting customer needs at warpspeed
-Richard Vague, the CEO of First USA, champion of the "trustedagent" model for building lifelong customer relationships
-Nina Smith, a Xerox marketing executive blazing a trail througha forest of competing sales and distribution channels
-Royal Bank of Canada's Anne Lockie, who melds her knowledge oftechnology with a keen awareness of human nature to create 1 to 1relationships with millions of customers
-Bruce Varner, a Texas fire chief who trains his fire fighters totreat local citizens as valued customers
These early adopters, scouts, and risk takers offer managers andexecutives invaluable lessons in their efforts to map a newbusiness universe in which organizations and enterprises organizearound customer needs. It is a universe in which companies competeat extreme velocity, racing to devise strategies that will lock incustomer loyalty, raise profits, and avoid the trap ofcommoditization. A virtual roadmap to the business world of thefuture, The One to One Manager is the book executives and managersthe world over have been waiting for.
作者簡介
DON PEPPERS, formerly the CEO of a top-twenty direct marketing agency, is a partner at the management and consulting firm Marketing 1 to1Peppers and Rogers. MARTHA ROGERS, Ph.D., also a partner at Marketing 1 to 1, is a professor at the Fuqua School of Business at Duke, and a member of the Dean’s Advisory Council at Indiana University. They are the coauthors of the business classics Enterprise One to One and The One to One Future
