內容簡介
Recently, bestselling management books have focused on providinga recipe for greatness. Others have sought to unlock the secrets oflong-term success. But a detailed analysis at the intersection ofthe two, one that explains how some companies manage to achieverepeated peaks of business performance, has been missing—untilnow.
Accenture’s Paul Nunes and Tim Breene have found that what mattersis not just what you do to reach the top of one successfulbusiness—climbing your current S-curve. Equally important are themoves you must make on the way to your next business—making thejump to your future S-curve.
Jumping the S-Curve reveals crucial insights for making suchtransitions, including:
--Why traditional strategic planning won’t allow you to find the“big-enough” market insights that are critical to superiorperformance
--Why your top team must be refreshed before performance starts towane
--Why you need much more talent than you think, especially “serioustalent” that will find you worthy of their time
Filled with original practical advice, Jumping the S-Curvedemystifies how companies can thrive with one successful businessafter another, through both good times and bad.
作者簡介
Paul Nunes is the Executive Director of Research and an executive research fellow in the Accenture Institute for High Performance Business. He is the coauthor the award-winning book Mass Affluence and numerous articles. Tim Breene is Accenture’s former Chief Strategy and Development Officer and current head of the company’s digital marketing initiative. Breene and Nunes coauthored the Harvard Business Review article “The Chief Strategy Officer.”