《innovator's manifesto, the》是2011年Random House US出版的圖書。作者是Michael Raynor。
基本介紹
- 書名：innovator's manifesto, the
- 作者：Michael Raynor
- 出版社：Random House US
- ISBN：9780385531665
內容簡介,作者簡介,
內容簡介
In this compelling new book, Michael E. Raynor, coauthor ofthe national bestseller The Innovator’s Solution, shows thatDisruption, Clayton M. Christensen’s landmark theory that explainshow fringe ideas come to redefine entire markets, not only explainswhy new businesses emerge and mature companies fall – it actuallyhelps to predict the future success of new ventures moreaccurately. Raynor’s groundbreaking research, and deeperunderstanding of the mechanisms and drivers of Disruption make thisapproach to innovation more powerful and more useful thanever.
Despite the groaning shelves of books offering advice oninnovation, most managers continue to struggle to create theprofitable growth their companies need. The reason? Thevast majority of management theories base their pre*ions onexplanations of the past. When it comes to predictingsuccessful innovation, a willingness to apply the empirical andtheoretical rigor of the scientific method to prove what will workin the real world has been notable by its absence.
Until now.
In the Innovator’s Manifesto, Michael E. Raynor, a director atDeloitte Consulting, LLP., coauthor of The Innovator’s Solution,and author of The Strategy Paradox, shows how Disruption theory canhelp managers more accurately predict which businesses will survive– and which will die. In fact, Raynor argues that Disruptiontheory is the only theory which has been statistically proven to bean effective predictive tool.
