《The Innovator's Toolkit》是John Wiley & Sons出版的圖書，作者是David Silverstein，Philip Samuel，Neil DeCarlo
基本介紹
- ISBN：9780470345351
- 作者：David Silverstein、Philip Samuel、Neil DeCarlo
- 出版社：John Wiley & Sons
- 出版時間：2008年10月
- 頁數：384
- 定價：217.00元
內容簡介
The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this ...(展開全部) The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it. DavidSilverstein is founder and CEO of Breakthrough Management Group International, a consulting and training organization focused on innovation, Six Sigma, and business excellence. His articles have been featured in the Wall Street Journal, Worth, Investor′s Business Daily, BusinessWeek, and other media. For more information, visit www.BMGi.com. Philip Samuel is Chief Innovati...(展開全部) DavidSilverstein is founder and CEO of Breakthrough Management Group International, a consulting and training organization focused on innovation, Six Sigma, and business excellence. His articles have been featured in the Wall Street Journal, Worth, Investor′s Business Daily, BusinessWeek, and other media. For more information, visit www.BMGi.com. Philip Samuel is Chief Innovation Officer atBreakthrough Management Group Internation
