《The China Twist》是BC Publishing; 1 edition出版的圖書。
基本介紹
- 外文名：The China Twist
- 出版時間：2012年12月12日
- 出版社：BC Publishing; 1 edition
- 頁數：274 頁
- ISBN：9780615703510
- 定價：13.99 美元
- 裝幀：Paperback
- 原作品：Wen-Szu Lin
內容簡介
The China Twist is the firsthand story of two Wharton MBAs who brought a beloved U.S. food franchise to China and encountered outrageous obstacles that will make anyone in business laugh, cringe, and think twice about doing business in Asia. Reviews: 1、http://www.philstar.com/business/2012-12-17/886850/china-twist (one of the top business columnist in the Philippines) 2、http:...(展開全部) The China Twist is the firsthand story of two Wharton MBAs who brought a beloved U.S. food franchise to China and encountered outrageous obstacles that will make anyone in business laugh, cringe, and think twice about doing business in Asia. Reviews: 1、http://www.philstar.com/business/2012-12-17/886850/china-twist (one of the top business columnist in the Philippines) 2、http://agendabeijing.com/the-china-twist/ Wen-Szu Lin is an International Director of Operations covering North Asia for FOCUS Brands (owners of Auntie Anne’s, Cinnabons, Seattle’s Best Coffee for International, Moe’s Southwest Grill, Schlotzky’s, and Carvels). Prior to that, Wen-Szu was the Master Franchisee for Auntie Anne’s Pretzels in China, where he and his partner raised a Series A fund to test the concept. With ...(展開全部) Wen-Szu Lin is an International Director of Operations covering North Asia for FOCUS Brands (owners of Auntie Anne’s, Cinnabons, Seattle’s Best Coffee for International, Moe’s Southwest Grill, Schlotzky’s, and Carvels). Prior to that, Wen-Szu was the Master Franchisee for Auntie Anne’s Pretzels in China, where he and his partner raised a Series A fund to test the concept. With an MBA from Wharton at the University of Pennsylvania, Wen-Szu has experience in management consulting and engineering.
